40-to-1 Return on Cleaning Advertising

The graphic here to the right is how it works in a nutshell.

This is one way to do it that we’ve found to work well:

• Your campaign should be related to a city or area of town.
• Your ad group should be related to a specific service in that town.
• Your ad should mention the geographical area and the service.
• Your website should lead to a page about the service and geographical area.

Now about your keywords:

The keywords should be specific. Sure, it’s still okay to just use Carpet Cleaning as a keyword. But you’ll pay more money for shorter keyword phrases, especially popular phrases like carpet cleaning.

So instead, go after keywords like Best Carpet Cleaning in Atlanta GA (If you serviced Atlanta). Or, go after other specific cleaning services that you do and leave Carpet Cleaning out.

For example, if you do pet stain removal, go after Pet Stain Removal Atlanta.

If you do rug cleaning, here’s a specific list of 30 GREAT keywords we’ve tested and proven.

“area rug cleaning”
“rug cleaning”
“area rug cleaning YOURCITY”
“rug cleaning YOURCITY”
“area rugs cleaned”
“area rugs clean”
“rug cleaning service”
“professional rug cleaning”
“professional area rug cleaning”
“wool rug cleaning”
“wool rug cleaners”
“oriental rug cleaning”
“cotton rug cleaning”
“silk rug cleaning”
“persian rug cleaning”
“sisal rug cleaning”
“rug cleaners”
“rug cleaners YOURCITY”
“area rug cleaners”
“area rug cleaners YOURCITY”
“wool rug cleaners”
“rug odor removal”
“urine removal rug”
“rug dry cleaning”
“oriental rug cleaners”
“persian rug cleaners”
“cotton rug cleaning”
“silk rug cleaning”
“rug hand washing”
“rug washing”
“area rug washing”

***20-to-1 return on investment explained***

Some of the campaigns we’ve done have gotten over a 20-to-1 investment…Some as great as a 40-to-1 return.  But your results will differ.  Some companies that don’t do Adwords right, get little return.

That’s $4,000 for $100 spent on advertising! Now granted, that doesn’t happen on every campaign. But when it does happen, it’s great.

ONE MORE HINT: Notice the parenthesis around the keywords? When you do this, you’ll get a more refined prospect who is only looking for that keyword phrase.

Get MORE training on how to use Google Adwords in my Ad Coaching Club Here (Get in the Google Adwords Course FREE)

Or sign up for only the Google Adwords Course by Clicking Here.

Watch this video to see NEW changes to Adwords: