How do you tell?
Here’s a video to show you:
There are several key metrics to look at that give you clues. You should know these clues.
I’ll show you how to see in this video.
P.S. If you’re EVER going to do Google ads, or if you have someone doing it for you, you need to see this video.
This is one of the MOST IMPORTANT things to get about marketing.
If you want to charge more and be sought after by your clients, you need a good USP.
What is a USP?
It’s a unique selling point or proposition.
How can you use a USP to get higher prices?
How can a USP give you faithful clients that will NEVER use another cleaner?
A statement that says you’re different in a way that benefits your client.
It does NOT have to be a slogan, but it can be.
It does NOT have to be something your competition isn’t doing.
It DOES have to be something your competition isn’t known very well for doing.
If they are known for it, you’re simply doing “me too” marketing, which is weak.
It DOES have to be backed up by marketing and company procedures.
It DOES have to be believable!
How is Your Cleaning Business Different?
A good USP will bring you faithful clients that will NEVER use another cleaner.
It’s basically a statement that says you’re different in a way that benefits your client.
It does NOT have to be a slogan, but it can be.
It does NOT have to be something your competition isn’t doing.
It DOES have to be something your competition isn’t known very well for doing.
It DOES have to be backed up by marketing and company procedures.
It DOES have to be believable!
Find out how to put your own USP into play to get higher job tickets and more faithful clients. This is the key to building a better brand.
Good USPs.
The best guarantees in Atlanta.
Your neighborhood cleaning company.
Trusted cleaning company with a spotless reputation.
Carpet dries 5X faster.
Low residue carpet cleaning.
Fastest response time of any cleaning or restoration company.
Service is on time or it’s FREE.
Pet odor removal experts.
Certified, trained cleaning experts.
Commercial cleaning experts.
All natural, environmentally friendly cleaners.
Stain removal experts that can remove any stain…guaranteed.
Disinfectant specialists.
Does your marketing work or not?
Does your marketing make your cleaning business money?
Here’s a fast way to know exactly whether or not your cleaning marketing is working.
The response rate is a factor.
How many cleaning jobs booked is important.
The quality of the lead is important.
But 1 factor matters most out of them all.
Find out what matters most. Plus, get four success tips that every cleaning business must follow.
I’ll tell you how to make sure your marketing is profitable. These are very important marketing management principles to know.
Let me know if you need help with any of this. We have campaigns to help you with your online and offline marketing to help you get profitable marketing. Also, I offer one on one coaching for your cleaning business.
Cleaners must…
🔑 Know your costs
🔑 Get a 3-to-1 return
🔑 Upsell
🔑 Market to past clients
Say Yes by clicking the link above.
20 Cleaning Jobs Per Month Guaranteed?
What if you could get GUARANTEED at least 20 jobs booked (or more) in a month?
This is perfect for carpet cleaning, tile cleaning, pressure washing, and mold remediation.
Cleaners have been asking me for years to set up their Facebook ads. With only a few exceptions, I usually said no. Until now.
But obviously, I’m not looking to waste hours of my time and blow your ad budget.
I’m out to make this work for both of us.
This isn’t for everyone. And I’m only taking on a very limited number of participants right now. In fact, it’s possible all the spots will be gone by the time you read this.
The service will cost $600 per month and you’ll need to spend at least another $600 per month in Facebook ads.
Ready to invest $1,200?
And if I can’t deliver at least 20 booked jobs for you, our $600 service fee is fully refunded.
Plus, we’ll do the service for another 15 days FREE to get you booking more ads.
What do you have to lose?
You’re still responsible for the Facebook ad cost that’s set up entirely in your account.
If you’re interested, go to the link below and fill out your info.
You’ll need to put $100 down right away just to tell me you’re interested.
Then we’ll set up a meeting.
If it’s a good fit, we’ll charge you the remaining $500.
If it’s NOT a good fit, we’ll refund your $100 deposit.
Once you’re in the program, there’s ZERO commitment.
If you love what we’re doing for you, stay on for years to come.
If it’s not working, it’s month to month, so you may cancel any time.
Click Here for details on the Ad Coaching Club
How to grow your cleaning business now. It can be tough to grow your cleaning business. I talked with a long time coaching member yesterday. He told me his business was up 80% over last year.
Right now, some cleaners are busier than ever. Others struggle. WHY???
I’ve been coaching cleaners for 12 years. I’ve seen start-up companies rise from ZERO to a million per year. But I’ve also seen start-ups and established companies go bankrupt.
The economy has VERY LITTLE to do with it. In fact, for cleaning businesses, a bad economy often means a time to rise and shine.
Here’s a short video on how you can do more.
This isn’t some rah-rah, positive thinking rant. It’s real-world stuff that’ll help you know how to get the money you deserve.
When your competition is scared, it’s your chance to jump in and do something big. They may have stopped or cut down their advertising. That’s your chance to capitalize. They may not be doing Covid-19 cleaning. Then that’s your chance there.
Opportunity comes knocking. How will you react? Don’t just sit still. Get out and do something. Many cleaning companies are doing well. What will your cleaning company do to prosper during this time? It’s up to you and you alone.
There are no excuses. Opportunity is out there. Grab it right now. Don’t sit still.
Some carpet cleaning businesses or maid services may want to grow their business by doing a transition into doing some disinfectant cleaning and sanitization services after Covid-19.
Business can be tough. All kinds of things can go on in the cleaning business. I’m here for you. Let me know how I can help you grow your cleaning business. Contact me at the link above or join my Ad Coaching Club.
Click Here for Details on the Ad Coaching Club
Yes. I did say any city.
I know cleaners in small, poor, cities who get $150+ per hour.
Here’s what they do to get better money:
There are really 3 BIG key factors to getting more money in the cleaning business. Every successful cleaning company I know concentrates on these three factors.
It’s NOT necessarily new equipment…although it won’t hurt.
Stop thinking you can’t do it and learn how to do it.
Your future depends on this.
How much does your cleaning biz make?
Your dollar amount per hour is one of the MOST important numbers to focus on.
I’ll break it down in this video.
For commercial cleaning, this is even MORE important.
All cleaning companies are different. But you can put in your numbers and see how your company is doing.
Concentrate on how to bump your $$$ per hour up frequently. Here are some tips on how to look at this.
Here’s a sheet based on a 2 truck company where the owner works in the field along with a cleaning tech. Also, there’s an office assistant. The company, based on these numbers, probably does $16,000 to $22,000 in sales per month.
This will give you some ideas of what a fairly profitable, small cleaning business does for expenses.
Download the PDF File (If you don’t have Excel)
Every company’s numbers are different. Put in YOUR numbers. Be honest and as accurate as possible.
The only fields that you should put as zero would be if you don’t rent a shop or have employees. Every other field should include a number. The line of credit line can also be substituted as a line for savings.
Next week, I’m posting a video to show you how much more profit you can make by making just a few dollars more per hour. The numbers are HUGE. Stay tuned.
NOTE: If your vehicles or equipment are paid off, you should still put in a number in that area. Soon you’ll need to buy a new vehicle and you should be putting money toward that vehicle purchase. That expense still exists.
Click Here to Join My Ad Club and Get All of These Templates and Designs Done for You
After talking with dozens of cleaners every week, I get asked which marketing media is working best right now.
So I made a list of the TOP 5.
See it in this video:
Some cleaners using these strategies are getting 10-to-1 returns. That mean $1,000 for every $100 spent on advertising.
This doesn’t always happen of course. But if you plan your marketing well, it sure can.
Until later,
John Braun
Ad Hitman
P.S. Don’t sit still and do nothing. Get out there and promote yourself. Your clients need you now.
Click Here to Join My Ad Club and Get All of These Templates and Designs Done for You
Your cleaning clients don’t know.
If you’re open, LET THEM KNOW.
Here’s a video with some ways to do that.
Your clients are the most valuable asset in your company. Tell them what you’re doing. Tell them you’re available.
P.S. Many cleaners are doing much better…especially when they start doing these marketing tactics.
