Cleaners Face These SEO Problems

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2 ways to get in the Simple SEO Course

  1.  Sign up right here for $197

  2.  Join or already be a member of my Ad Club right here

What I learned about SEO after looking at 112 cleaning websites:

I’ve been talking to hundreds of cleaning and restoration companies about their SEO the past four weeks.

Some of what I found shocked me.  Some were predicted.

I’ll tell you all about it in this video:

Many of the same easy-to-fix problems keep coming up.  A few things I’ve seen are QUICK fixes, but they are dooming website ranking.

P.S.  I’ve been doing this for 15 years, so I’ve seen it all.  Looking into websites and SEO plans of your competition and other cleaners can open your eyes.

I’ve been talking to hundreds of cleaning & restoration companies about SEO the past 4 weeks.

Some of what I found shocked me.  Some were predicted.

These are things NO cleaning and restoration company should be doing.  EASY fixes.

SEO Problems that carpet cleaning businesses face

Paying too much money for no results.

Falling for a telemarketer or Facebook group spammer.

Site keywords not set.

Too many links.

On-site SEO problems that are easy to fix.

Title tags and H1 headers not set.

Websites bogged down with big pictures or too many pics.

WordPress plugins causing issues.

Cleaners doing nothing with their SEO.

Sometimes SEO is EASY!

Get reviews.

Bare minimum, optimize Google My Business.

 

 

 

7 SEO Mistakes Cleaners Make

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Here’s an intro video I did with 7 mistakes cleaners make:

2 ways to get in the Simple SEO Course

  1.  Sign up right here for $197

  2.  Join or already be a member of my Ad Club right here

Right now is HUGE opportunity to get ranking.

URGENT: Your competitors are canceling or pulling back SEO services.

Now is your chance to rise up and get FREE leads.

My NEW “Simple SEO for Cleaners” Course is the best way to do it.

OK, I’ll make this quick & simple…

I just opened registration for my all-new Simple SEO Course.

https://www.hitmanadvertising.com/getongoogle.html

Right now is a HUGE opportunity to gain ranking.

Your competitors are canceling or pulling back SEO services.  Now is your chance to rise up and get FREE leads.

Cleaners have been asking me for an updated SEO course for a long time.  So I decided NOW is the perfect time.

My NEW “Simple SEO for Cleaners” Course is the easiest way for you to learn how to get ranking.

P.S.  I’ve priced this course so any company can afford it, even during this crisis.  This is a cheap investment in your business.

P.P.S.  The course registration is open, but the intro price ends soon.  Get sign up details at the link below.

How Cleaners Can Get Money Coming in and Build for the Future

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* The video quality gets better after the first 3 minutes.

Podcast: Play in new window | Download

Download the audio MP3 here.

How to Get Money Coming in and Build for the Future.

Cleaning Companies Get Busy Cleaning

Ways to get past clients booking appointments and giving you a deposit NOW. Cleaning services staying busy that doesn’t require contact with clients.

SEO opportunity.  Companies are pulling back on SEO services right now. Simple SEO Course is coming next week.

Services that ARE doing good.

For some, carpet cleaning, tile cleaning, and maid services.  For most, pressure washing and area rug cleaning.  For those who market deep cleaning and sanitization, doing well.

Past client marketing.  Email, Facebook, postcards, letters, and maybe texts/voicemail drops.

We’re open!

Gift card/ pre-purchase book now cleaning offers.

I miss you emails and letters.

 

New client marketing pressure washing and rug cleaning.

Letters, emails, and Facebook posts.

 

Commercial.  Sales letters, LinkedIn, Facebook, calls, voicemail drops.

 

Post on community groups on Facebook, LinkedIn.  10 FREE chairs cleaned and treated with sanitizer in waiting rooms or office areas.

 

Letters to commercial.

 

Deep cleaning letter.

 

Clo2 Marketing

 

Postcard, NEW brochure.

Letters coming.

 

Resources for Operating During the Covid19 Crisis

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Here are a few resources for you.

Click each video to watch and/or download the audio MP3 to listen later.

Cleanfax Magazine interviews me on marketing during the crisis.

Shawn Bisaillon, IICRC instructor, Interview

Marketing ideas during this crisis.

Rachel Adams Interview on Coronavirus Cleaning

Using Clo2 Chlorine Dioxide for Cleaning

Courtney Lee InterviewIvan Turner Interview

Cleaners Will Get Through This [No Cost Training Series]

Over the last two weeks, I’ve interviewed 7 different leaders in our industry.

Jeff Cross, editor of Cleanfax Magazine, also interviewed me the other day.

See all 7 of the videos here:

https://www.hitmanadvertising.com/blog/resources-crisis/

Some of the topics talked about in this series :

* Marketing your cleaning services during this time

* Communicating with your clients

* Cleaning for health

* Reducing employees and your exposure

* Protocols for wipe down services

* Clo2 / Chlorine Dioxide

Whether you’re working and staying busy or waiting for the stay home order to end, you can do things RIGHT NOW to prime the pump as soon as you’re able to go out.

Spring is here!  Your clients need you.

 

Clo2 / Chlorine Dioxide For Sanitation

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Podcast: Play in new window | Download

Download the audio MP3 here.

Notes on the Clo2 webinar:

Wendy Billing GetClo2, Jim Taylor Aces Environmental Services, Rob Decker

What’s Clo2 used for best?

Can we effectively use Clo2 for sanitization?

Sodium chloride (what’s in stabilized products to make liquid), chlorine dioxide.  Procure Vitaloxide.

Sanitizers.

Grey area?

Confirmed cases vs non-confirmed.

What has Clo2 been used on?  Anthrax in Senator Kerry’s office.  And mold.

Is it safe to use?  What precautions do you need to take?

What claims can you make?   Certificate of cleaning?

What claims can you NOT make?

Show Special:  Tell me you saw this on Hitman

First five people to sign up and purchase a startup bundle within 7 days of tonight’s webinar,  will receive their membership for 500.00, in addition to the saving on the product.  This is a 750.00 value.

 

 

 

 

Marketing Ideas for this Crisis

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Click here for details on joining the Ad Club

Crisis Marketing for Cleaners [What you can do now]

Do your cleaning clients know you’re open, when you’ll open, and what you can do for them?

Commercial clients need you right now.  Do they know you’re able to help?

See this video.

In the video I’ll show you:

* Quickest way let your clients know when you’re open

* Sneaky way to get a message to a commercial client now

* What cleaners who are staying busy are doing this week

* If you do area rug or pressure washing, get work without exposure

* When it’s okay to mention sanitizer treatments to clients

You’ll get some proven marketing ideas to use right away and see what other cleaners are doing to book jobs.

Rachel Adams Interview on Coronavirus Cleaning

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Podcast: Play in new window | Download

Download the audio MP3 here.

Rachel Adams Webinar Notes.

Links mentioned in this webinar:

 

  1. What can cleaners do to help with this crisis?
    1. How can cleaners stay safe?

 

  1. What chemicals should be used? Do you have any links?
    1. Carpet cleaning

 

  1. Can you give us a run-down of a process to do wipe down cleaning?

 

  1. Which facilities need our services the most right now?

 

  1. What communication on what we can and can’t do should we stress with clients?

 

 

 

Courtney Lee Interview

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Podcast: Play in new window | Download

Download the audio replay MP3 download.

Courtney Lee: One of the best connectors in the cleaning business.

  1. Truman Steemers. How did you get the name?  Look up his YouTube channel.

 

  1. Many cleaners and restorers are still doing well! What have you been hearing from your cleaning clients and other cleaners?

 

  1. Who has been calling YOU for cleaning lately? What kind of jobs have you been doing?  Commercial?  Residential?

 

  1. What marketing are you doing?

 

  1. Are you using any PPE when you go out?

 

  1. What advice do you have for cleaners who are able to clean?

 

  1. Restaurants doing it.  Cleaning is more essential NOW than ever.

 

  1. What advice do you have for cleaners who aren’t able to go out and clean right now?

 

  1. Which chemicals to use? Who has any in stock?

 

  1. EPA list to treat SARS-CoV-2. Do your due diligence. And note the dwell times. https://www.epa.gov/pesticide-registration/list-n-disinfectants-use-against-sars-cov-2

 

  1. Q&A if times permits.

 

 

 

Coronavirus Crisis Cleaning Interview with Ivan Turner

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Podcast: Play in new window | Download

Quote from Ivan to tell Commercial facilities:  “We’re here to serve as an extension of your emergency response team.”

1. No fear-mongering. Your clients will remember how you helped them through this crisis.

2. Many cleaners and restorers are still doing well! People need us. Give some stories.
a. Connect with restoration or trauma clean up companies.

3. Contact past clients, especially commercial. Many of them do NOT know how you can help them.

4. How should we communicate what we can do with our clients? (STRESS that we are NOT attorneys and they should consult one).

Corona Virus Cleaning for Contractors

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Podcast: Play in new window | Download

Download the audio MP3 here.

Corona Virus Webinar Notes:

  1. No fear-mongering. Your clients will remember how you helped them through this crisis.

 

  1. Contact past clients. Many of them do NOT know you’re doing business and don’t know what you can do for them.

 

  1. What can cleaners do to help?

 

  1. What disclaimers and communication on what you can and can’t do? (STRESS over and over that we are NOT attorneys and they should consult with an attorney).

 

  1. Which chemicals to use?

 

  1. https://www.jondon.com/microban-germicidal-cleaner-concentrate-was-microban-qgc.html
  2. Milgo plus. https://www.jondon.com/milgo-qgc-1.html
  3. EPA list to treat SARS-CoV-2. Do your due diligence. And note the dwell times. https://www.epa.gov/pesticide-registration/list-n-disinfectants-use-against-sars-cov-2

 

  1. How to sell to commercial clients who need our help right now?
    1. Restaurants, bars, Dr offices, health offices, Commercial leasing agents, banks, gyms, grocery stores, churches, etc. Places that have to stay open, but also places that may open soon.
    2. Call, send a letter, leave a letter, personal visit, voice mail drop, text messages, emails.