To grow your cleaning business, you need sales.
You can get MORE sales by educating your clients and prospects.
This is what the most successful cleaners I know do.
See this new video.
Do this with email marketing, postcards, newsletters, LinkedIn, and Facebook.
It’s about marketing to Clients, Prospects, Realtors, Retailers, Property Managers, Pet Groomers, Contractors, Vet…or ANYONE who can refer your service.
What every cleaner should know about Google Ads BEFORE they start their next campaign.
NEW Google Updates:
Watch this video now.
You’ll also see 5 Tips for Running a More Profitable Google Ads campaign.
Google ads are the FASTEST way to rank for keywords that you need to rank in.
But it can be dangerous for cleaners on a budget if you don’t have your campaign set up right.
This is a challenge for cleaners:
How to get clients to call for your different services, charge what you’re worth, and refer you more frequently.
The Solution:
Mix digital marketing with other media to reach MORE clients.
See my new article in Cleanfax Magazine here:
https://cleanfax.com/marketing-advertising/do-client-newsletters-still-work
I’ll show you what to communicate and which media to communicate with.
The Good, the Bad, and the Ugly…
Find out the GOOD and BAD points of different media that is used to market to past cleaning clients and hot prospects.
It’s up to you to make sure your clients NEVER forget you and to educate them about all of your services. How else will you do it?
2 Ways to Get these Gift Cards:
1. You get this card designed and BIG discounts on printing in my Ad Club. Get details HERE. Get 1000 of these glossy, thick gift cards printed for just $55 + shipping.
2. Or, for a limited time, get this template custom graphic designed with your company info for $147. Then get 1000 of these glossy, thick gift cards with rounded corners printed for just $55 + shipping. Order Info Click Here.
Some of my competitors HATED that I gave these out.
Some blatantly COPIED my gift cards and started using them.
See one of the best marketing tools you can do less than $40.
Give them to realtors, floor retailers, interior designers, general contractors, plumbers, and property managers.
Send them in sales letters to select neighborhoods…Yes, been doing this before EDDM.
Send them to commercial prospects like doctors, lawyers, private schools, and other commercial accounts.
Using these can easily double your referrals from the best referral sources.
These gift promo cards are viewed to be MUCH more valuable than a coupon or even a FREE room of cleaning offer. They look like a real gift card and, for all practical purpose, we treat them as a real gift card. The only difference is we give some special exclusions on the back of the card to keep the offer from getting abused.
1. Pass them out to businesses who can refer you to their clients. We pass them out to flooring retailers, realtors, interior designers, plumbers, maid services, builders, property managers, and other places that can hand you NICE jobs. We pass them out at their office or we’ll send a few to them in the mail along with a letter that gives benefits of how we can help them.
2. Hand them out at networking events. Why give out plain old business cards when you can give out gift cards? Go to networking groups as the bearer of gifts!
3. Distribute them to high-end neighborhoods. We send these out in a letter that gives compelling benefits of our service. We also use these in doorknob hanger packets.
It’s one of the CHEAPEST tools to promote referrals and set yourself apart from the competition. I’m all about setting my company apart from my competitors.
We use them in different dollar amounts…$25, $50 and $100. The potential job that can be referred depends on the amount. For example, realtors normally get $50 or $100 gift cards. A property manager who rents small homes may get a $25 gift card.
These cards are printed up to look like actual gift cards. But they’re really a thick, glossy, larger business card. Upon looking at the card, they look like a gift card. But when you hold it in your hand it doesn’t feel quite like a thick, plastic card. It does the job at an economical price so we can afford to pass out thousands of them all over the city.
Successful cleaners know this…
Sending postcards to your clients and targeted neighborhoods is one of the BEST advertising returns.
Few things to make sure:
I’ve got all this solved for you…
…And you can get this done for LESS than you can get it anyone else.
See this video I made for you that explains.
Details are in the video…plus I’ll show you some killer, educational postcard designs that sell.
Check it out.
Try Aweber for 1 month FREE here.
Get email newsletter templates in the Ad Club right here.
Or, get only the email newsletter templates here.
Email is one of the CHEAPEST ways to reach prospects and clients.
It brings one of the HIGHEST profits for many cleaners.
And it can be done for around $20 per month.
But many don’t use it or know how to use it.
So I just made this video to show you how.
It’s on my latest blog post below.
It amazes me how few cleaners take advantage of this cheap advertising.
Most that use it don’t do it well.
See how to do it here.
Click Here for Instant Download
Spring cleaning season is upon us.
I’m shoveling snow this morning after a blizzard last night in Colorado, so it doesn’t seem like it. But spring is coming.
This is the time to make BIG, BIG money in the cleaning biz.
Here’s an entire marketing plan you can use to have the best Spring Cleaning season ever.
Get your Free spring marketing plan here.
P.S. I’ve just updated the plan to show you the most recent stuff that’s working NOW.
Download the spring marketing plan now:
Get these templates and FREE design in the Ad Club Right Here.
Your cleaning clients forgot you: Here’s how to remind them.
Spring is almost here, so it’s a great time to remind your clients.
This will help you:
* Get clients calling you instead of your competition.
* Get MORE referrals.
* Get bigger job tickets.
I’ll show you ways to do this with inexpensive postcards, flyers, and email newsletters.
See one flyer that has gotten some of my clients the BIGGEST advertising response they’ve ever gotten.
Listen to this “Cleaning Success” interview I just did with Jonathan King of King of Kings Carpet Cleaning on “How to Love and Keep Your Cleaning Clients.”
Jonathan used one of my “Times are Tough” letters to get a 3000% return on his investment. He’s been in business for 23 years and has served as a pastor for nearly 30 years.
Podcast: Play in new window | Download
* You can download and listen later by clicking the download link above.
Get this podcast and my other podcasts FREE directly on Itunes Here.
You’ll also find out:
I thought this would be a good start to the year to get you thinking about how to plan your marketing.
Also, I put out my updated Winter Marketing Plan so you can see some specific examples of these tactics.
Download the FREE marketing calendar and marketing plan now at the link below.
Click Here to Download the PDF Report
Here’s a cleaning marketing calendar to give you ideas.
Click Here to Download the Calendar (PDF)
I got several requests to put together an updated marketing calendar for 2019.