Get 1000 of these 4 x 6 inch postcards printed for $36.
You can get these printed and mailed for you at around 47 cents per postcard- postage included! That’s 47 cents total!
Building a steady, income producing cleaning business takes effort.
You need to have several marketing tactics in place that bring in jobs regularly.
But sometimes you just need the phone to ring FAST!
Here’s one of the quickest ways I’ve found to get the phone ring.
* It can be done for as little as $100.
* Brings in over 5X the money invested normally.
* Your client list gets cleaned up in the process.
* You can do it any of year.
I’ll show you in the video on the link below:
P.S. In the next coming weeks, I’ll be telling you about other marketing that gets QUICK results. Don’t be fooled by ad reps who tell you it can’t be done…
It’s hard to stand out and educate your customers.
In a digital marketing world, your clients can’t tell the difference between marketing materials and educational materials.
Sure, you send newsletters, write blog posts, and post to social media.
But even what’s educational and meant to position you as a company to trust, is often rejected at first glance because it still looks and feels like advertising.
This solves that problem.
*** Here’s the PERFECT sales and conversion booster THAT NEVER GETS REJECTED OR IGNORED***
Write your own book on cleaning and become the trusted expert!
I’ve written the book for your company. You’ll get private label rights to use my book in your city.
Click the video above to see a quick walk-through of the book
* Start Working With Clients Who Know What They’ll Lose If they DON’T hire you…
* Never Deal With An Uneducated Cleaning Prospect Again
* Never Deal With Prospective Clients Beating You Up About Your Price
P.S. Stop throwing thousands of dollars away on advertising and do something to build TRUST so you hold a position in the market.
How much are the private label rights and customization?
$997 total. That’s it. The fee includes graphic design, customization of the cover, small changes to one chapter, and rights to use the book in your city. The only other thing you’ll need to pay for is the printing of each book.
How much is it to print each copy?
Approximately $2.85 plus a small shipping fee.
Is there a minimum order to get a book printed?
There’s no minimum.
Can I change some or part of the book?
There is room for changing small parts of the book. Typically, a carpet cleaning company may want to change the section about the method of cleaning if they strictly do dry cleaning. Small amounts can be changed for no charge, but changing more than a couple hundred words or changing text in several places may have a small additional fee.
I sent out 2100 of these 8 x 10 inch postcards on Monday and booked 11 jobs so far.
Does EDDM work? It works well when you do it right.
Yes, this EDDM postcard gets a great return every time I run it in my company.
And every time one of my clients run it correctly, they get a great return too…typically a 4X RETURN on their advertising investment. But results do differ and you could do better or not as well.
What makes this EDDM postcard work?
In this EDDM postcard, the message is all about SOCIAL PROOF.
The entire message is about proving to the homeowner that we have recently cleaned in their neighborhood.
We do this by putting up a picture of the house we cleaned or something in the front of their neighborhood. In this case, we put up a picture of the neighborhood sign.
This gets ATTENTION and PROVES you were in the neighborhood!
How many times do you get a postcard with a picture of something in your neighborhood? Seldom.
When a homeowner is thinking about hiring a service, she wants to know who her neighbors use. This postcard tells her.
How could you make this postcard respond better?
You could include a testimonial of your client on Marcus Pointe Blvd. To make the sales message even better, include a picture of you and your client by the testimonial.
What else was done for a better response?
We gave an offer of 3 FREE gifts with any minimum cleaning purchase. You don’t have to give away this much, but the offers we gave strategically promote cross-selling of our other services….not just carpet cleaning.
We explained WHY we were giving the offer.
We boasted and gave specifics about our 100% satisfaction guarantee. We want them to know they can trust us.
We gave a deadline. This offer isn’t good forever and we want them to not forget about it.
It’ll walk you through EXACTLY what you need to know to start a successful email marketing campaign.
Some of what is covered:
* What to say in your email newsletters so you book jobs
* Top recommendations for email software
* Examples of proven email newsletters
* Ideas for subject lines to get readers to open your email
* How to collect email addresses
* Secrets to making your emails get MORE cleaning jobs
I’ve been using email marketing in my cleaning biz for over 15 years. This report is a summary of all ins and outs.
I spent hours putting this report together…enjoy.
P.S. This report was originally strictly for my coaching members. But I decided to give it out to everyone on my subscriber list…it’s just too important to keep behind locked doors.
Email marketing is the BEST advertising you can do.
But there are a few tricks to getting the best response.
Watch this video or download the MP3 audio to listen later:
You’ll see how to:
Have people to book cleaning appointments from your emails
Use the subject lines to get more emails opened
Get email addresses from prospects and clients
Use the right pictures to get a better response
P.S. If you’d like to do a cheap marketing campaign that brings in thousands of dollars in business for some cleaners every month, you need to look into this.
This is an underused method of advertising that brings in thousands of dollars in business every month for many cleaners…all for around $20 per month.
My Promise To You:
I’ll show you exactly how to make more money in the cleaning business and cheap way of getting new clients and keeping existing clients… all while only spending $20 per month.
What is this method of advertising?
Email marketing. No, not spam email, but instead, permission based marketing. Yes, you can design it so some people will automatically sign up for your email newsletters. In some cases, this can be an automatic, set-and-forget type of marketing.
Sending a regular email newsletter just like this has gotten my company over $2,500 in business with a single email. Of course, these results are after emailing our clients regularly and these results aren’t always typical.
Here’s what email will do for you:
• You’ll have the cheapest way of getting new clients and keeping existing clients.
• You NEVER have to worry about spending too much money to keep your clients.
• What else can you do with your advertising budget when you have budget to spare?
WARNING: What I’m about to show you is one of the cheapest ways to capture prospects and keep existing clients. But it by NO means should be the only marketing you do to keep your beloved clients. I HIGHLY RECOMMEND postcard and newsletter mailing to your clients…email marketing does NOT replace good mailers. Instead, email marketing is a perfect enhancement to your client mailing program.
6 Killer Mistakes to Avoid With Email Marketing
Do not send emails from outlook or your own email software
Do not send emails solely for promotion.
Do not allow huge gaps of time when you don’t mail them.
Do not fail to put an opt in on your website.
Do not forget to educate them and help them.
Do not forget graphics, but every email doesn’t have to be pretty.
How to collect email addresses:
NOTE: If you are sending emails, do it only if you have PERMISSION from the email address owner. It is illegal to send email to anyone who has NOT given you their email address. Do NOT purchase email addresses. This is considered spam and will only buy you headaches.
Use an opt in box on your website:
Other ways to collect email addresses:
Opt-in box on your website for web lurkers
Special offer mentioned in snail mail newsletter for e-newsletter sign-up
Opt-in box on website for current clients
Over the phone when booking an appointment to email a confirmation
When clients fill in an authorization, leave space for email address
Give them reasons to opt-in…
Give away a FREE report
Show them an informative FREE video
Offer a coupon for dollar amount off
Give away a coupon for FREE room of carpet cleaning
KISS Principle:Keep the opting in simple. Only ask for their email address and possibly the first name.
What options do you have for your email newsletters?
1. You can send emails yourself. This is the free way to do it but NOT ideal. If you use Outlook, Gmail, or most others, you have the ability to send multiple broadcast emails. Usually you can send around 50 emails at one time. Any more than 50 may put your email at risk for getting red flagged for sending spam. The downfall is that you can’t provide an automatic sign-up form on your website and users don’t have a way to automatically get off your newsletter list. And of course, there are no auto-responder messages that can be sent automatically. This is my least recommended option.
2. FREE email services like www.mailchimp.com and www.benchmarkemail.com offer free email broadcast services. As you may expect, these services are limited and their goal is to upgrade you to a paid status. Some have the ability to place a sign up form on your website for automatic sign up. However, many of the free services have a high rate of emails getting undelivered. Also, ads are often present in the emails and none of them allow auto-responder messages to be sent.
3. Paid email services like www.aweber.com , www.icontact.com and www.constantcontact.com offer broadcast email services. Their rate of deliverability is usually higher than the free options. As well, these paid services allow for auto-responder messages to be sent automatically when a user signs up for your e-newsletter. Check with the individual provider because the specifics vary. For example, Aweber allows for unlimited auto-responder messages, while Icontact only allows for six messages. If you plan on using auto-responder messages (I would if I were you), check around before you sign up for a service.
FREE Email Marketing: Yes, you can use your own email address for very small mailings under around 100 for FREE.
If you’re not a member of Constant Contact, use this link to get a 60 day FREE trial.
1. Use Email Marketing to Build Permission-Based Lists. Prospects who give you permission to market to them are more likely to actually use your service.
2. Use a Reputable Email Delivery Service. Using a true email delivery system will get more of your emails delivered. As well, you’ll look more professional and be abiding by the laws of email marketing. (Examples: Constant Contact, Aweber, Zookoda, Hitman’s New Email Autoresponder)
3. Give Web Visitors Reasons to Opt In. You must offer some sort of premium to entice visitors to give up their name and email address.
4. Avoid Spam Complaints With Consistent Mailings. Surprising as it sounds, mailing more often can reduce spam complaints. Mail at least once every other week.
5. Autoresponders Can Be Used as Robotic Sales Agents. A sequence of contacts is a powerful way of delivering your sales message. Set your messages up so they are delivered in automatic daily sequence.
6. Ask for the Sale in Every Email. Give valuable content your prospects want to read, but DO NOT forget to ask for the sale.
7. Use Subject Lines that Pull the Reader In. Write your subject lines so they are Personal and arouse Curiosity.
8. Start Each Email With Undeniable, Confirmed Truth. For instance, you may start with the date. Make them say, “Oh yes, this is true.”
9. Avoid making your email look like an ad.
10. Send Short Emails That Creates Curiosity. The response you’re after is to get the email respondent to click the link to visit your site.
11. Send Emails as Plain Text. Plain text emails are delivered more often and seen as more personal.
12. Always Honor Unsubscribe Requests. Avoid needless headaches. An automatic email system like Constant Contact does this for you automatically.
13. Unsubscribes will come. People will unsubscribe. Some will even complain they never subscribed to begin with. Only half of your emails may get delivered. Nonetheless, email marketing is one of the most lucrative forms of advertising you can do.
Right now is a very crucial time for planning your marketing.
Do you want to start spring cleaning at the beginning of March or wait until April?
The first few years I was in business, I sat around and waited for the spring rush to come.
And it eventually came…but it did NOT come as soon as I wanted it.
So then I put a few marketing techniques in play and WA-LAH…spring cleaning came earlier.
I just shot this video that explains and gives you examples.
P.S. This works to get spring cleaning jobs booked even in snowy areas. In fact, I have a specific advertising piece in the video for areas where it snows.
P.P.S. The main goal is to get them calling EARLIER and get your schedule BOOKED NOW. That’s what this is all about.
Building a steady, income producing cleaning business takes effort.
The entire message is about proving to the homeowner that we have recently cleaned in their neighborhood.
