I’ve had my cleaning business for at least a few presidential elections and I know that business tends to slow down a couple weeks before the election.
Why does business slow down?
People are only thinking about the election.
So why not join the conversation already going on their minds with a funny political ad campaign to your clients and prospects via mail, email, and Facebook?
This video will show you what I mean.
You might as well join the conversation they’re already thinking about…and then put your own spin on it.
On Tuesday night, I held a special workshop in honor of my new book, “Killer Advertising for Cleaning Businesses.”
I went a little deeper in how plan advertising for a cleaning biz. Plus, I showed off a brand new concept for getting clients and new prospects to call in October, before the election when business is bound to be slow.
When you order the paperback book now, you’ll get the Kindle edition FREE (U.S. only). Plus, you can get it before the price goes up in a few days.
*** IN HONOR OF MY BOOK HITTING #1 ***
I’m doing a FREE Workshop Series.
In this series I’ll be answering all your questions about the subjects in the book. As well, I’ll be showing you some enhancements to some of the tactics covered in the book like:
* Creating multiple streams of income in your cleaning biz
* EDDM mailing campaigns to target your ideal neighborhood
* Google Adwords campaigns capture people searching Google
* Client newsletter and postcards to get clients spending more with you
* Facebook ad campaigns
* Other internet and offline marketing that’s profitable for cleaners
Its absolutely Free. All you need to do is register at the link below.
Thanks for the support! I’m happy to say my book, “Killer Advertising for Cleaning Businesses,” has remained #1 mostly all week in one, and sometimes two categories.
You can download it NOW on Kindle or order the paper edition:
* Never before seen video of a recent presentation I did at the Ice Cleaning Convention in Las Vegas on Every Door Direct Mail.
* Five audio downloads of interviews and LIVE presentations on getting the best commercial accounts, increasing the response to your advertising, setting goals, and more.
* Get the color, large version of one dozen of the ad examples in the book.
These bonuses have previously been included in other packages I’ve sold for $200 or more. But if you order my book by tomorrow, you get them Free.
That’s over $150 in bonuses, just for buying a $12.97 book or $9.99 kindle book.
* Never before seen video of a recent presentation I did at the Ice Cleaning Convention in Las Vegas on Every Door Direct Mail.
* Five audio downloads of interviews and LIVE presentations on getting the best commercial accounts, increasing the response to your advertising, setting goals, and more.
These bonuses have previously been included in other packages I’ve sold for $200 or more. But if you order my book in the next four days, you get them Free.
That’s over $150 in bonuses, just for buying a $12.97 book or $9.99 kindle book.
I’ve been busy getting my book published. That’s why you haven’t heard from me in a while.
Now it’s proofed and ready to be released Tuesday, AUGUST 16th.
The title is “Killer Advertising for Cleaning Businesses- The Hitman’s Guide.” It’s an easy read with picture examples.
Watch your email and Facebook because I’ll be giving some killer bonuses to the first 100 people who buy it on Amazon.
*** Here’s the TEST to see if your cleaning clients remember you? ***
I had lunch the other day with Wayne Rainbolt, one of my Ad Club members. We started talking about how to get MORE referrals and keep MORE of our clients.
Wayne said, “My clients forget my company name right away. I know this because they ask who to make the check out to at the end of nearly every job.”
I said, “That’s the test. If your client asks what your company name is while you’re still in their house…there’s NO WAY they’ll remember you without marketing back to them.”
It’s the cold, hard truth with every cleaning company. You spend BIG $$$ marketing to them. You hand them a business card, bottle of spot remover, and brochure. It’s written on your shirt for crying out loud…
…and they STILL CAN’T REMEMBER YOUR COMPANY NAME.
Do you think they’ll remember you a week later when their neighbor asks who they hired to get their carpet and floors so clean? NOPE.
Is there much hope they’ll remember you six months or one year later when they need their carpet cleaned again? NO WAY!
You need client retention systems in place.
This is the MOST valuable marketing you can do in your cleaning biz.
See this video that shows you one of the great client retention systems we use.
Watch for the book company out this Monday, August 15th. It’s got some great examples that me and other cleaners have used to grow their business.
I’m heading out on vacation to the North Carolina mountain. Summer is a bit much in Florida with all the heat and humidity. If you’ve ever been to Florida in summer, you know what I mean.
I interviewed a couple who owns a cleaning business in Florida.
They started their business from scratch and built it up to be one of the biggest and most respected cleaning firms in their area.
I totally love some of the marketing they do on Facebook. When it comes to marketing to Realtors, Flooring Stores, and their current clients, they do it right.
So I had to interview them.
You’ve got to hear what these guys did to build a successful cleaning business.
How do you grow? Find out what other successful people are doing and then do what they did! It’s that easy.
I was finishing up writing my book on advertising for cleaning companies.
…It’s coming out soon. I’ll keep you posted.
During my final review, I realized I left out a very important component…Guarantees.
I don’t mean a vague “Satisfaction Guarantee.” I mean a compelling, meaningful, spelled out guarantee.
5 types of guarantees for cleaners:
100% No Questions Asked Guarantee. This one says that if you’re not happy for any reason, just call us back. We’ll come back out to re-clean the areas you’re not happy with. If you’re still not happy, you’ll get a full refund.
Spot removal guarantee. This is mostly for carpet, tile, and rug cleaning. I use this one a lot when doing media like newspaper or direct mail. It simply says, “If any spots return after cleaning, we’ll come back in XX days at no charge.”
No Mold or Mildew Guarantee. This guarantee promises your carpet will dry quickly. If it takes longer than 24 hours for your carpet to dry, we’ll return at no charge to re-clean your areas.
The stains come out or we pay a competitor. Here we say that we’re the best in the area. If we can’t get a stain out of your carpet, we’ll pay a competitor to remove the stain. Of course, we limit the amount we’ll pay to the total dollar amount the client paid us for cleaning.
Double your money back guarantee or 200% Guarantee. This one is pretty bold, but it says if you’re not happy, I’ll refund your money plus pay a competitor to re-clean those areas, up to the amount you paid. In this case, the client gets free cleaning and they get paid for the cleaning. Do this only for ultra high-end clients and referral sources.
I have several clients in my cleaning company that have told me they use us strictly because of our guarantees. They won’t use anyone else. They’ve tried other companies that did a bad job, had spots return, and the company wouldn’t come back for a follow up service. Because of our strong guarantees, they’ll keep using us and pay a higher price.
I’m not saying you have to do all these guarantees. But the stronger your guarantee, the more you can charge. You want them to feel like they can’t lose if they hire you.
If you make these guarantees, very few people will ever take you up on the money back guarantees. But someone will take advantage eventually. Be prepared for that. However, making such a strong guarantee will attract many more people to your business who are willing to pay your price. It’s worth it.
