FREE Marketing Workshop for Cleaners

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Killer Advertising for Cleaning Businesses BookMy new book, “Killer Advertising for Cleaning Businesses” became a best seller on Amazon!

Even better, it stayed at #1 for most of opening week.

If you haven’t got it yet, here’s the Amazon link:

https://amzn.com/B01KD21WPQ

When you order the paperback book now, you’ll get the Kindle edition FREE (U.S. only). Plus, you can get it before the price goes up in a few days.

*** IN HONOR OF MY BOOK HITTING #1 ***

I’m doing a FREE Workshop Series.

In this series I’ll be answering all your questions about the subjects in the book. As well, I’ll be showing you some enhancements to some of the tactics covered in the book like:

* Creating multiple streams of income in your cleaning biz

* EDDM mailing campaigns to target your ideal neighborhood

* Google Adwords campaigns capture people searching Google

* Client newsletter and postcards to get clients spending more with you

* Facebook ad campaigns

* Other internet and offline marketing that’s profitable for cleaners

Its absolutely Free. All you need to do is register at the link below.

https://er173.infusionsoft.com/app/page/free-workshop

Ask me any question. Get some new marketing ideas.

Until later,

John Braun
Ad Hitman

P.S. The workshop is free. But you need to register in the next few days. So if you’ve ever wanted boost the sales in your cleaning business…

https://er173.infusionsoft.com/app/page/free-workshop

Number 1 Best Selling Book on Cleaning Marketing and Advertising

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Best selling book on cleaning marketingThanks for the support! I’m happy to say my book, “Killer Advertising for Cleaning Businesses,” has remained #1 mostly all week in one, and sometimes two categories.

You can download it NOW on Kindle or order the paper edition:

https://amzn.com/B01KD21WPQ

These FREE bonuses end after tomorrow:

* Audiobook version when it’s released.

* Never before seen video of a recent presentation I did at the Ice Cleaning Convention in Las Vegas on Every Door Direct Mail.

* Five audio downloads of interviews and LIVE presentations on getting the best commercial accounts, increasing the response to your advertising, setting goals, and more.

* Get the color, large version of one dozen of the ad examples in the book.

These bonuses have previously been included in other packages I’ve sold for $200 or more. But if you order my book by tomorrow, you get them Free.

That’s over $150 in bonuses, just for buying a $12.97 book or $9.99 kindle book.

After you order, go to:

https://www.hitmanadvertising.com/killerbook.htm and put in your Amazon order number and you’ll be registered to get the FREE bonuses when they come out soon.

Order by tomorrow, August 19th to get in on the free bonuses.

Booksalesnumber1

My New Cleaning Marketing Book is Here: “Killer Advertising for Cleaning Businesses”

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Killer Advertising for Cleaning BusinessesMy New Book is Here: “Killer Advertising for Cleaning Businesses.”

I’m so excited to announce that my book is finally out!

You can download it NOW on Kindle:

https://amzn.com/B01KD21WPQ

Or order the physical paper book here:

https://www.amazon.com/dp/1536871389

When you order now you’ll get these bonuses:

* Audio book version when it’s released.

* Never before seen video of a recent presentation I did at the Ice Cleaning Convention in Las Vegas on Every Door Direct Mail.

* Five audio downloads of interviews and LIVE presentations on getting the best commercial accounts, increasing the response to your advertising, setting goals, and more.

These bonuses have previously been included in other packages I’ve sold for $200 or more. But if you order my book in the next four days, you get them Free.

That’s over $150 in bonuses, just for buying a $12.97 book or $9.99 kindle book.

After you order, go to:

https://www.hitmanadvertising.com/killerbook.htm and put in your Amazon order number and you’ll be registered to get the FREE bonuses when they come out in a few days.

Order today and help me make it a best seller. It’s already doing really well in the Kindle Ebooks category for advertising books.

Thanks so much for your support. I love this industry and I love working with you guys.

Quick Test: See if your Clients Forget You

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Here’s one great way to do client retention marketing:

Get client marketing done for you RIGHT HERE.

I’ve been busy getting my book published.   That’s why you haven’t heard from me in a while.

Now it’s proofed and ready to be released Tuesday, AUGUST 16th.

The title is “Killer Advertising for Cleaning Businesses- The Hitman’s Guide.” It’s an easy read with picture examples.

Watch your email and Facebook because I’ll be giving some killer bonuses to the first 100 people who buy it on Amazon.

*** Here’s the TEST to see if your cleaning clients remember you? ***

I had lunch the other day with Wayne Rainbolt, one of my Ad Club members. We started talking about how to get MORE referrals and keep MORE of our clients.

Wayne said, “My clients forget my company name right away. I know this because they ask who to make the check out to at the end of nearly every job.”

I said, “That’s the test. If your client asks what your company name is while you’re still in their house…there’s NO WAY they’ll remember you without marketing back to them.”

It’s the cold, hard truth with every cleaning company. You spend BIG $$$ marketing to them. You hand them a business card, bottle of spot remover, and brochure. It’s written on your shirt for crying out loud…

…and they STILL CAN’T REMEMBER YOUR COMPANY NAME.

Do you think they’ll remember you a week later when their neighbor asks who they hired to get their carpet and floors so clean? NOPE.

Is there much hope they’ll remember you six months or one year later when they need their carpet cleaned again? NO WAY!

You need client retention systems in place.

This is the MOST valuable marketing you can do in your cleaning biz.

See this video that shows you one of the great client retention systems we use.

 

Watch for the book company out this Monday, August 15th. It’s got some great examples that me and other cleaners have used to grow their business.

Back to School Postcards for Cleaners

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Click Here for Details on the Ad Club

Just real quick…

I’m heading out on vacation to the North Carolina mountain. Summer is a bit much in Florida with all the heat and humidity. If you’ve ever been to Florida in summer, you know what I mean.

Since summer is ending…school is coming.

Here are some postcard ideas to back to school.

* Client mailers.

* And EDDM mailers to NEW prospects.

Neighborhood Marketing on Steroids

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Click Here for details on the Ad Club

During a summer lull, this is the perfect advertising to test.

After decades of testing different neighborhood marketing offers and designs, we’ve found some concepts that work better than others.

This neighborhood marketing concept:

* Catches your prospect’s attention

* Makes your offer more believable with social proof

* The reader wants to read your mailer

* Targets the neighbors of your IDEAL clients

See this marketing concept that catches the attention of neighbors.

P.S. If you need ideas on targeting high-end clients, you need to see this video. It’s done with a little twiest and takes EDDM to the next level.

Cleaning Success Interview With Jeremy and Stefanie Overturf

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Listen as I interview Jeremy and Stefanie Overturf of Overturf’s Floor and Fabric Care. Click play to listen now or click “Download” to listen later.

Podcast: Play in new window | Download

*To download directly from iTunes, Click Here.

I interviewed a couple who owns a cleaning business in Florida.

They started their business from scratch and built it up to be one of the biggest and most respected cleaning firms in their area.

I totally love some of the marketing they do on Facebook. When it comes to marketing to Realtors, Flooring Stores, and their current clients, they do it right.

So I had to interview them.

You’ve got to hear what these guys did to build a successful cleaning business.

How do you grow? Find out what other successful people are doing and then do what they did! It’s that easy.

 

Do You Guarantee Your Cleaning Services?

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I almost left the guarantees out!blue-guarantee

I was finishing up writing my book on advertising for cleaning companies.

…It’s coming out soon. I’ll keep you posted.

During my final review, I realized I left out a very important component…Guarantees.

I don’t mean a vague “Satisfaction Guarantee.” I mean a compelling, meaningful, spelled out guarantee.

5 types of guarantees for cleaners:

  1. 100% No Questions Asked Guarantee. This one says that if you’re not happy for any reason, just call us back. We’ll come back out to re-clean the areas you’re not happy with. If you’re still not happy, you’ll get a full refund.

  2. Spot removal guarantee. This is mostly for carpet, tile, and rug cleaning. I use this one a lot when doing media like newspaper or direct mail. It simply says, “If any spots return after cleaning, we’ll come back in XX days at no charge.”

  3. No Mold or Mildew Guarantee.  This guarantee promises your carpet will dry quickly.  If it takes longer than 24 hours for your carpet to dry, we’ll return at no charge to re-clean your areas.

  4. The stains come out or we pay a competitor. Here we say that we’re the best in the area. If we can’t get a stain out of your carpet, we’ll pay a competitor to remove the stain. Of course, we limit the amount we’ll pay to the total dollar amount the client paid us for cleaning.

  5. Double your money back guarantee or 200% Guarantee. This one is pretty bold, but it says if you’re not happy, I’ll refund your money plus pay a competitor to re-clean those areas, up to the amount you paid. In this case, the client gets free cleaning and they get paid for the cleaning. Do this only for ultra high-end clients and referral sources.

I have several clients in my cleaning company that have told me they use us strictly because of our guarantees. They won’t use anyone else. They’ve tried other companies that did a bad job, had spots return, and the company wouldn’t come back for a follow up service. Because of our strong guarantees, they’ll keep using us and pay a higher price.

I’m not saying you have to do all these guarantees. But the stronger your guarantee, the more you can charge. You want them to feel like they can’t lose if they hire you.

If you make these guarantees, very few people will ever take you up on the money back guarantees. But someone will take advantage eventually. Be prepared for that. However, making such a strong guarantee will attract many more people to your business who are willing to pay your price. It’s worth it.

Summer is the Best Time for Realtor Marketing

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It’s Summer.

This is the busiest time for buying and selling houses. It’s warm outside and parents can move their children to a new school.

If there’s ever a season to get referrals from Realtors, it’s NOW.

See my action plan to get referrals from Realtors:

Three things to concentrate on:

1. Know what to say when you met a Realtor. Have a quick 60-second pitch memorized. Tell them how you’ll help them sell homes fast with your guaranteed odor removal and stain removal systems. Tell them about your guarantee. Tell them about your referral program that gives them an incentive to refer you. In the referral program, maybe give them a 10% reward of what their client spends on cleaning, give them $20 in cash, or whatever you choose. The main point is to tell them they will get thanked in the form of a gift when they refer you. Keep your pitch to 60 seconds!

Watch this video I did right after a Realtor luncheon.

2.  Leave behind literature and cards. You can tell them about your service, but if you don’t leave behind something for them to give to their clients, you’ll lose. Have professionally printed, educational brochures and cards to leave them.

See examples of gift cards…Click Here.

See examples of cleaning brochures Right Here.

3.  Go with treats. Never stop by empty handed. Stop in with a gift bag filled with brochures, gift cards, pens, and pre-packaged cookies. Put in a couple of pre-packaged cookies like Famous Amos, Oreos, or Chips Ahoy. Maybe include a few individually wrapped chocolates too. The gift bag lowers their resistance to your sales call. Everyone loves cookies and candy.

Watch this video from last week on what to include in the gift bag.

If you’re going to get referrals from Realtors, right NOW is the best time.  Go out and do it!

Carpet Stores, Realtors, and Other Businesses Refer You

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Click Here to Get Details on the Ad Club.

You’ll be set if you can get referrals from a company who does business with your ideal target clients.

Who are some of these companies that can refer you:

* Carpet and Flooring Retailers

* Realtors

* Interior Designers

* Plumbers

* Vet Offices

I’ve gotten $1k+ jobs and lifelong clients from each of these companies.

Find out the EXACT process I used in the video above.

P.S. Concentrating on getting these businesses to refer you is one of the best ways to make your cleaning company UNSTOPPABLE.