This is something you should be doing.
How would you like your prospects to see a short video about your company and be convinced YOU are the cleaner they need?
Price is NO OBJECTION. They’ll pay it!
It’s one of the BEST and often overlooked marketing tactics.
Putting out cheap, easy videos has helped more cleaners get traffic and new clients for hardly any money than almost any other source.
And I just put out a brand new report to help you do it.
There’s one easy way to DOUBLE your chance of better ad response.
It can be used in:
* Postcards
* EDDMs
* Brochures
* Videos
* Newsletters and E-Newsletters
* Websites
See this simple addition:
The companies that I see doing this always get a better response.
Every time I’ve tested it, it works.
P.S. This may or may not be something you’re already doing. But if you’re not doing it, it’s clearly hurting your advertising.
Get These Reminder Postcards Here for a Limited Time in the Ad Club
Reminding your cleaning clients they need you is the most important advertising you can do.
I love reminder postcards for TWO reasons:
1. You can use them to bring a surge of clients calling you when business is slow.
Just keep a stack of these postcards ready to go and send them off to clients who used you one to two years ago.
2. They are cheap! This is the cheapest, effective advertising you do. They postcards can be printed for 2 cents per card and postage for just 34 cents (or 25 cents if you send them bulk mail).
See some of my reminder postcard examples in the video above.
P.S. This is one method of advertising you need to do if you want to be as successful as possible. All the most successful cleaners I know do this.
Podcast: Play in new window | Download
See if your site passes the mobile test here.
On April 21, Google will start judging sites by their mobile friendliness.
What does this mean to YOUR cleaning website?
I made this video above so you can see if you pass.
P.S. This is a BIG deal if you rely on getting cleaning jobs from Google. It’s something you should pay strong attention to right now!
I’ve gotten several cleaners national distribution on affiliates of ABC, NBC, CBS, Fox and dozens of other major media outlets.
I did an “Authority Marketing” campaign that quickly allows you to be positioned as an expert by having your article syndicated out to dozens of authority media sites, including ABC, NBC, CBS and several major newspapers like the Boston Globe, Miami Herald, and more.
I’ll show you what I did in this video:
The problem for most cleaning companies is:
* The are NOT seen as an authority by Google
* Their clients are NOT impressed with their professionalism
* They have no plan to get their brand recognized as authority
Are you having these problems too?
P.S. Just one campaign can change all this and make your brand an authority.
Spring is only 8 DAYS away!
Here’s an entire marketing plan you can use to have the best Spring Cleaning season ever.
Get the Free spring marketing plan here:
Click Here to Download the report
P.S. Next I’ll be showing you some killer ways to get the attention of the media all the while drawing attention to your website. Watch your inbox.
Spring is only 15 days away!
If you want to have the best spring cleaning season ever, get postcards or mailers ready NOW to send to your clients and high-end neighborhoods.
I just made a short video to show you some you a new spring cleaning postcard campaign I’m doing.
See the spring cleaning postcards in the video above.
Plus, you’ll get some ideas on doing client mailers as well as neighborhood marketing to new clients.
P.S. Spring cleaning should be your BUSIEST AND BEST cleaning season. So hit the ground running and prepare now.
Podcast: Play in new window | Download
*Listen now or click “Download” to save it and listen later.
Spring is just 28 days away!
If you want to end the winter slow season early, I’ve got some tips for you.
I just recorded a brand new podcast for ICS Magazine and posted it over on my blog.
Listen to the podcast now or download it to listen later.
Plan early so all your ducks are in a row. Hit the ground running so you can have the busiest spring cleaning quarter EVER.
The first day of spring is March 20th… It’s the perfect excuse to kick off spring no matter how cold it is where you live.
Do this now so when March 20th rolls around your schedule will be full.
Cleaners ask me this question at least a couple times a week this time of year.
“What do I do when business is slow?”
The answer I give is always the same exact thing.
First and foremost…
If you haven’t mailed something to your entire client database in the past month, do it now. By this I mean mailing a postcard or newsletter in the physical mail to every single one of the people who paid you money in the past two years.
This alone will get your phone ringing if you give a somewhat compelling offer. These are your people. They are the reason you are in business. When you mail to them you remind them to call you. Plus this is a GREAT opportunity to educate them about your additional services they didn’t know you did. And when you give them a special offer, it’s an extra incentive to call you NOW.
Secondarily…
Think Internet marketing. You can do FREE or very cheap marketing online. Mail an email newsletter to all the people you have emails for. Put that same special offer on your blog and Facebook page. Perhaps do a Facebook ad campaign that leads people to your Facebook page. And maybe even do a Google Adwords campaign to lead people to your blog post that announces the special offer.
Third…
Ramp up your referral marketing. This is a great time of year to talk with Realtors, Carpet Retailers, Flooring Retailers, Interior Designers, Plumbers, and other businesses who can refer you. Stop by with a gift bag filled with pre-packaged treats (cookies, candies, etc), educational brochures, and gift cards. Many of these businesses are slow too, so it’s a great time to plant seeds for future business relationships.
Last…
It’s always a good time to do some neighborhood marketing. Every door direct mail, aka EDDM, is the best way to do this. Send a special offer to key high-end neighborhoods that you really want to get into. With EDDM, the postage is only 15 – 17.5 cents per home.
Do something! Your business isn’t going to grow if you don’t work hard at it. These four tactics are tried and true any time your cleaning business is slow.
Join the Ad Coaching Club NOW and you instantly get access to over a hundred proven ads, postcards, brochures, newsletters, EDDMs, and more. And you get my support to get the most profitable advertising possible.
