Google’s New Mobile Friendly Update [Podcast #23]

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Podcast: Play in new window | Download

  1. On April 21, Google will start judging sites by their mobile friendliness.
  2. Why is mobile important to Google?
    1. Mobile traffic is growing and this is going to be a MAJOR update for Google.
    2. For many websites, 1/3 to ½ of their traffic is mobile
    3. This update will start to judge websites based on their mobile friendliness and Google says they will start using mobile friendliness as a ranking factor.
  3. What does this mean to YOUR cleaning website?
    1. If it doesn’t pass Google’s mobile friendly test, you could lose some or all of your ranking.
  4. What can you do?
    1. Check your site with this tool. https://www.google.com/webmasters/tools/mobile-friendly
    2. Get mobile compliant NOW!
      1. WordPress site, install WPTouch, Jetpack, or WP Mobile Detector
      2. Create a responsive website
      3. Create a mobile website

Cleaning Websites Ranking Change Coming

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See if your site passes the mobile test here.

 

Click here to have Hitman help you with your mobile site.

On April 21, Google will start judging sites by their mobile friendliness.

What does this mean to YOUR cleaning website?

  1. If you DO NOT PASS Google’s mobile test, you may lose ranking.
  1. If you DO PASS Google’s mobile test, you may gain ranking!

I made this video above so you can see if you pass.

P.S. This is a BIG deal if you rely on getting cleaning jobs from Google. It’s something you should pay strong attention to right now!

Authority Marketing

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Click Here to Get a Press Release Done For You

I’ve gotten several cleaners national distribution on affiliates of ABC, NBC, CBS, Fox and dozens of other major media outlets.

I did an “Authority Marketing” campaign that quickly allows you to be positioned as an expert by having your article syndicated out to dozens of authority media sites, including ABC, NBC, CBS and several major newspapers like the Boston Globe, Miami Herald, and more.

I’ll show you what I did in this video:

The problem for most cleaning companies is:

* The are NOT seen as an authority by Google

* Their clients are NOT impressed with their professionalism

* They have no plan to get their brand recognized as authority

Are you having these problems too?

P.S. Just one campaign can change all this and make your brand an authority.

Spring Marketing Plan Download

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Spring is only 8 DAYS away!

This is the time of year to make BIG money in the cleaning biz.

Here’s an entire marketing plan you can use to have the best Spring Cleaning season ever.

Get the Free spring marketing plan here:

SpringcleaningcoverClick Here to Download the report

P.S. Next I’ll be showing you some killer ways to get the attention of the media all the while drawing attention to your website. Watch your inbox.

Spring Cleaning Postcard and Mailer Campaigns

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Details on how to get these postcards done for you HERE.

Spring is only 15 days away!

If you want to have the best spring cleaning season ever, get postcards or mailers ready NOW to send to your clients and high-end neighborhoods.

I just made a short video to show you some you a new spring cleaning postcard campaign I’m doing.

See the spring cleaning postcards in the video above.

Plus, you’ll get some ideas on doing client mailers as well as neighborhood marketing to new clients.

P.S. Spring cleaning should be your BUSIEST AND BEST cleaning season. So hit the ground running and prepare now.

Prepare NOW for Spring Cleaning [Podcast #22]

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Podcast: Play in new window | Download

*Listen now or click “Download” to save it and listen later.

Spring is just 28 days away!

If you want to end the winter slow season early, I’ve got some tips for you.

I just recorded a brand new podcast for ICS Magazine and posted it over on my blog.

Listen to the podcast now or download it to listen later.

Plan early so all your ducks are in a row. Hit the ground running so you can have the busiest spring cleaning quarter EVER.

The first day of spring is March 20th… It’s the perfect excuse to kick off spring no matter how cold it is where you live.

Do this now so when March 20th rolls around your schedule will be full.

What to Do When Business is Slow? Show Your Clients Some Love!

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Cleaners ask me this question at least a couple times a week this time of year.

“What do I do when business is slow?”

The answer I give is always the same exact thing.

First and foremost…

Postcard to send your clientsIf you haven’t mailed something to your entire client database in the past month, do it now. By this I mean mailing a postcard or newsletter in the physical mail to every single one of the people who paid you money in the past two years.

This alone will get your phone ringing if you give a somewhat compelling offer. These are your people. They are the reason you are in business. When you mail to them you remind them to call you. Plus this is a GREAT opportunity to educate them about your additional services they didn’t know you did. And when you give them a special offer, it’s an extra incentive to call you NOW.

Secondarily…

Think Internet marketing. You can do FREE or very cheap marketing online. Mail an email newsletter to all the people you have emails for. Put that same special offer on your blog and Facebook page. Perhaps do a Facebook ad campaign that leads people to your Facebook page. And maybe even do a Google Adwords campaign to lead people to your blog post that announces the special offer.

Third…

Ramp up your referral marketing. This is a great time of year to talk with Realtors, Carpet Retailers, Flooring Retailers, Interior Designers, Plumbers, and other businesses who can refer you. Stop by with a gift bag filled with pre-packaged treats (cookies, candies, etc), educational brochures, and gift cards. Many of these businesses are slow too, so it’s a great time to plant seeds for future business relationships.

Last…

It’s always a good time to do some neighborhood marketing. Every door direct mail, aka EDDM, is the best way to do this. Send a special offer to key high-end neighborhoods that you really want to get into. With EDDM, the postage is only 15 – 17.5 cents per home.

Do something! Your business isn’t going to grow if you don’t work hard at it. These four tactics are tried and true any time your cleaning business is slow.

Join the Ad Coaching Club NOW and you instantly get access to over a hundred proven ads, postcards, brochures, newsletters, EDDMs, and more.  And you get my support to get the most profitable advertising possible.

Click Here Now to see Member Details.

Get This Report FREE Below:Click here to get the FREE report

Click Here to download this FREE report

Double Your Referrals and End the Winter Slump

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We’re smack dab in harshest time of winter.

Some cleaning companies cry the blues and get no business

And other cleaning companies spend this time developing relationships with Clients, Carpet Retailers, Realtors, Interior Designers, and other referral sources.

You can get business to turn SLOW periods into BUSY times.
 

Get This Report FREE Below:Click here to get the FREE report

Click Here to download this FREE report

This report is focused on helping you build…

* Building a powerful brand that people will remember

* Steady income when YOU control the slow season

* Charging higher prices because you’re educating your clients

What Do Most Successful Cleaning Businesses Do?

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I’ve found almost every successful cleaning business is serious about nurturing their clients and getting referrals.

And all of them have a system for doing it.

Without repeat clients you can’t succeed.

Without referrals you can’t succeed.

Get This Report FREE Below:Click here to get the FREE report

Click Here to download this FREE report

This report is focused on helping you build…

* Building a powerful brand that people will remember

* Steady income when YOU control the slow season

* Charging higher prices because you’re educating your clients

Survive or Thrive in Winter? [Podcast #21]

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Podcast: Play in new window | Download

It’s all about taking advantage of the time of year.  Turn winter into your opportunity season! While your competitors are taking the easy way out, you can capitalize on their complacency. Most of your competition responds by giving up and taking the bare minimum amount of jobs they can get. While they’re cutting down their marketing or they’re on a low-budget vacation, you can take your market by storm.