More cleaners get their HIGHEST marketing return from the
Internet than ANY other marketing medium. I personally
get at least a 30-to-1 return on marketing dollars spent
online. And some of my clients easily get those same
returns or higher.
But then why do some cleaners FAIL to get much business from the Internet?
Is it because they don’t try? Or maybe they’re trying too hard?
You may be thinking you need to be a computer geek to make the Internet
work for your cleaning biz. But the reality is you don’t need to know much
about computers at all.
I’m about to let you in on 27 ways you can use the Internet to get more
cleaning business. Take this advice to heart because it can change your
cleaning biz.
Many of these techniques are FREE and the others can be done for low cost.
These are all about getting more TRAFFIC to your website and helping your
site rank higher naturally in Google.
Disclaimer: Know that the Internet surely should be a big part of your
marketing mix. However, no matter how many cleaning clients you get
online, never rely solely on Internet marketing or any other marketing
medium. Use it as one of a few effective tools to get cleaning clients.
More cleaners get their biggest marketing return from online marketing than any other marketing effort. But Google hasn’t made it easy lately. Their Panda and Penguin algorithm update changes have effective MANY cleaning websites.
Google ranking is never a sure thing. But there are several factors we know that can improve ranking.
Great content is the foundation. But what more can you do? Listen here…
If all you want to do is charge what every one else charges, you don’t need to do anything different. But if you want to be a high-end cleaner, you need to know about this.
4 Tactics to Get Higher Prices:
1. Make sure you’re delivering a top-notch cleaning service. It doesn’t matter what method you use, just clean well. Get educated, buy the best chemicals, and use the best equipment. This is the foundation.
2. Put a STRONG money back guarantee on your cleaning work. Be crystal clear about what your guarantee is and what you’ll do if your client isn’t happy. Of course, always offer to re-clean an area before giving money back, but ultimately do everything you can to make your client happy.
Holiday postcards work great to keep in touch.
3. Keep in touch with your beloved clients. The only sure way to keep in touch is via mail. Postcards can be sent CHEAP! In my coaching club, we provide templates and even do the graphic design for you on hundreds on different postcards. We can get 1000 4×6 full color, glossy postcards printed for you for just $43.
4. Educate your clients about your services. The best way to do this is through educational brochures to be given to prospects BEFORE cleaning or delivered with a sales letter. In the brochure, show what you do and give tips on maintenance. The simple act of presenting what you do in a beautiful, professional brochure may mean the difference between getting $10 a room or $100 for the same room.
If you were charging $250 to clean a fine leather sofa, do you think you’d have an easier sell if you had a professional piece of educational information to give your prospect BEFORE the cleaning? Do you think she’d be more at ease? What about before you do a water restoration job or $800 pet odor removal job? Think about it!
