See how you can get ads done for you at www.Hitmanadvertising.com/coaching
Is your cleaning biz ready for the END of Summer?
Kids are going back to school, families are on vacation, and your clients are NOT thinking about you.
How do you get them involved with your cleaning biz?
See my complete Back-to-School plan…
* Client “End of Summer” postcard/newsletter
* EDDM postcard
* Facebook ad campaign
More cleaners get their biggest marketing return from online marketing than any other marketing effort. But Google hasn’t made it easy lately. Their Panda and Penguin algorithm update changes have effective MANY cleaning websites.
Google ranking is never a sure thing. But there are several factors we know that can improve ranking.
Great content is the foundation. But what more can you do? Listen here…
Podcast: Play in new window | Download
For details on Hitman’s coaching club: www.Hitmanadvertising.com/coaching
For many cleaning companies, getting ranked on Google has been the best marketing return ever.
The cost is minimal and you can easily get a dozen calls a week from a good placement.
But staying ranked on Google doesn’t come without complications.
See this video above where I explain.
The fact is very few websites stay on top of Google. And most cleaning websites have been affected by these recent changes.
P.S. Don’t let this happen to your site. And if it’s already happened, see what you can do to make it better.
If all you want to do is charge what every one else charges, you don’t need to do anything different. But if you want to be a high-end cleaner, you need to know about this.
4 Tactics to Get Higher Prices:
1. Make sure you’re delivering a top-notch cleaning service. It doesn’t matter what method you use, just clean well. Get educated, buy the best chemicals, and use the best equipment. This is the foundation.
2. Put a STRONG money back guarantee on your cleaning work. Be crystal clear about what your guarantee is and what you’ll do if your client isn’t happy. Of course, always offer to re-clean an area before giving money back, but ultimately do everything you can to make your client happy.
3. Keep in touch with your beloved clients. The only sure way to keep in touch is via mail. Postcards can be sent CHEAP! In my coaching club, we provide templates and even do the graphic design for you on hundreds on different postcards. We can get 1000 4×6 full color, glossy postcards printed for you for just $43.
Get postcards done-for-you at https://www.hitmanadvertising.com/coaching
4. Educate your clients about your services. The best way to do this is through educational brochures to be given to prospects BEFORE cleaning or delivered with a sales letter. In the brochure, show what you do and give tips on maintenance. The simple act of presenting what you do in a beautiful, professional brochure may mean the difference between getting $10 a room or $100 for the same room.
If you were charging $250 to clean a fine leather sofa, do you think you’d have an easier sell if you had a professional piece of educational information to give your prospect BEFORE the cleaning? Do you think she’d be more at ease? What about before you do a water restoration job or $800 pet odor removal job? Think about it!
Get brochures done-for-you at https://www.hitmanadvertising.com/cleaningbrochures.html
Why do some cleaning companies get FIVE times more referrals than others? There are two things that EVERY highly referred cleaning company does.
Take your professionally printed and designed literature to referral sources. (Hint, bring goodies with you)
Listen to how you can get FIVE to TEN times MORE referrals in your cleaning business.
To listen in on this podcast, click play below now:
Podcast: Play in new window | Download
Get details for the Ad Club at www.Hitmanadvertising.com/coaching
What are you doing to get business this summer?
See summer marketing ideas that we’re doing to get:
* Current clients calling us back for cleaning
* Clients to refer us
* New clients in HIGH-END neighborhoods
* Water damage restoration jobs
* Higher prices for our services
Option #1: Click Here to Order Any Brochure
OR
Option #2: Join the Ad Club to Get One Brochure Designed For You Each Month
Here’s what we use to get referrals from:
* Carpet retailers
* Rug Galleries
* Interior Designers
* Veterinarian Offices
* Plumbers
* General Contractors
* Furniture Retailers
* And MANY other HOT referral sources
You have to set yourself apart from the competition.
How can you be an expert? By educating clients and prospects!
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* All brochures copyright 2008-2014 by Hitman Advertising.
No stealing content!
Option #1: Click Here to Order Any Brochure
OR
Option #2: Join the Ad Club to Get One Brochure Designed Each Month
Re: Cleaning Brochures Done For You
From: John Braun
One of the best ways to get HIGHER job tickets…
BETTER clients…
And MORE referrals…??
It’s with effective, educational brochures.
Brochures are NOT going to help you if they are simply a list of your services along with a couple pretty pictures.
Use your brochures to SELL your cleaning services and make MORE money.
***First time I’ve offered this***
Up until now, the only way you could get any of these brochures was to be a member of my Ad Club. But now, for a short time, I’m allowing any cleaning company to in on this.
See the brochures you can get done for your business:
https://www.hitmanadvertising.com/cleaningbrochures.html
Get brochures on carpet care, tile cleaning, area rug care, water damage restoration and more. It’s designed for you with your own company logo and information.
You’re competition isn’t doing this…I can almost guarantee you. Like I always say, Be different!
Until later,
John Braun
Ad Hitman
P.S. Check out the brochures and see how you can educate your clients and make more money in your cleaning business.
For details on my Advertising Coaching Club:
www.Hitmanadvertising.com/coaching
The best way to boost your ad response is to make an irresistible offer.
I do NOT mean $9.99 a room or 5 rooms for $99.
Those are NOT irresistible offers because your prospects see those all the time.
See what we do in this video:
I’ve tested hundreds of different ads in my cleaning biz. And there are a few things I’ve learned that you need to do BEFORE and AFTER you run the ad to increase success.
Watch the video and you’ll see several examples. One ad I’ll show you have brought in over a million dollars in tile cleaning sales.
P.S. You don’t have to make an offer to your prospects. But you do if you want to get a great response to your ads.
Get these water damage ad materials in the Ad Club at www.Hitmanadvertising.com/coaching
I’m going to share something very personal with you.
Last Tuesday, the worst damage I’ve ever had in my home occurred. My ten-year old daughter said, “I can’t believe this is happening” as three feet of water rolled into the bottom floor of our house.
Our city got 25 inches of rain within a 24 hour period. Buildings that were never at high risk for flooding (like my home) got flooded with rising water.
What do you do to market yourself in an emergency like this?
See my water damage marketing plan in the video above.