We had an info-packed webinar last night on neighborhood marketing for cleaning businesses. I can’t believe I was able to cram this much into a 53 minute webinar.
Here’s the replay in case you missed it:
Here are some of the links mentioned in the webinar:
Just fill in your name, address and email below and I’ll send you an EDDM postcard at no charge or obligation. I want you to put your hands on one of these so you can see the quality of these glossy postcards. *This offer is valid only for the U.S. and Canada. You MUST fill out this form before August 31, 2014 to get your FREE postcard.
Expect your postcard to arrive in the mail within the next 1 – 2 weeks.
Want to find out how you can increase sales in your cleaning business?
Click play below to listen now:
Podcast: Play in new window | Download
Coaching club details at www.Hitmanadvertising.com/coaching
How is business going so far in 2014?
Many cleaners are starting to take advantage of EDDM or Every Door Direct Mail.
In fact, some cleaners are using it VERY effectively right now to stay busy this winter.
Want to get more water damage work after a freeze?
Need to clean more area rugs?
Just want to fill up your schedule?
EDDM can help you do all that.
Click below to get my FREE report that walks you through the basics of using EDDM.
Here’s the podcast of my 2014 predictions for advertising a cleaning business.
Podcast: Play in new window | Download
For details on how you can get these ads done for you, see Hitman’s Ad Coaching Club Here.
Is one of your top goals to increase sales in your cleaning biz?
Here’s one incredible marketing tactic you can do right now.
This is something being used by most highly successful cleaners.
If you do it regularly, you’ll add AT LEAST 20% sales to your cleaning biz.
And I’ll GUARANTEE IT!
P.S. This is sure to create some controversy. And of course, the naysayers will disagree. But you can’t argue with this.
2014 is in full swing.
TWO VERY important things to do:
1. Make sure you’ve written your top goals down. Not just “resolutions”, but real-life goals for your personal life and business.
2. Write out a marketing plan with EVERYTHING you plan on doing to achieve your sales goals for the year.
To help you, I’ve posted an updated list for 2014 of my BEST advertising predictions for cleaners.
What will be the BEST advertising methods for cleaners in 2014? See below for my best predictions.
Google will continue to be a leading way to get cleaning client for little to no money. But the traffic they are giving to cleaning websites will be unpredictable. Only cleaning websites with solid, unique content and a strong social media plan will remain ranking through the year.
Client Newsletters and Postcards will continue to be the number one best way to maintain a steady, predictable cleaning business. Those who pay attention to marketing to their current clients will prosper. Companies who neglect their existing clients will give part of the client base to their competition.
Facebook will be a source that gains many cleaners new clients for little advertising cost. The costs for Facebook’s pay-per-click advertising will rise due to popularity among small businesses. Use their paid advertising early in 2014 to gain new “Likes” and leads before costs go up.
Email newsletters will continue to be a great means of keeping in touch with prospects and clients. It’s low cost will make it very attractive. However, those who use email newsletters must get creative in keeping subscribers interested in remaining subscribed to the newsletter.
Every Door Direct Mail will remain a good advertising option for cleaners. Most small local businesses that want to test EDDM will have already tested it. Many will have tested it with poor results due to running a poorly written ad. Smart cleaning company marketers will continue to use EDDM to dominate the neighborhoods they want to target.
Yellow Pages…RIP.
Coupon mailers like Val-pak and RSVP will continue to hobble along. For some companies with value pricing, these methods of advertising will continue to do okay.
Groupon, Living Social and Similar Online Coupons will slightly gain popularity. Other online coupons will also emerge. Some cleaners will use these with some success.
Newspaper will continue to decrease. Subscribers are at a low due to many people getting their news online. But for some cleaners who service communities with the majority of residents 60+ years old, newspaper can still be a great advertising source.
Radio will become popular for companies who don’t know where to spend ad dollars. However, for many cleaners, radio will continue to be a bust if the campaign isn’t designed properly. For most cleaning companies, the only way your client will hire you is to call you. Since people don’t write down phone numbers from radio commercials, radio is difficult for cleaners unless the campaign is designed appropriately.
Stay BUSY all winter with EDDM, client newsletters, postcards, and more ads, graphic design, and printing done for you in Hitman’s Ad Coaching Club Here.
Hope you’ve had time away from your cleaning biz and time with your family! I’m taking a quick trip to the mountains soon to see snow. In Florida, there’s no chance of snow.
For this last week of the year, I’m giving out the same killer offer I made the week of Thanksgiving, PLUS some extras.
See the best bonuses I’ve ever offered:
https://www.hitmanadvertising.com/coaching
Two reasons why I’m doing this:
1. January and February are tough months for cleaners. So I’m pledging to do everything in my power to help you keep busy these months.
2. It’s the end of 2013, so the smartest end-of-the-year investment you can make in your business is to invest in marketing.
Here’s to making 2014 a great year for cleaners!
Until later,
John Braun
Ad Hitman
P.S. Not only am I offering the bonuses…but this week only I’m making two different payment plans available that can SAVE you lots of money and possibly be a great tax deduction for you.
BONUSES END DEC 31st Get ads, graphic design, mailing fulfillment, and more done. Click Here for Hitman’s Ad Coaching Club.
This is exactly what I would’ve needed to see back when I was struggling to get clients in winter.
P.S. Be sure to click and watch it now.
P.P.S Here’s what the webinar was all about:
* You’ll see a letter that generated a 5000% return on investment for one of my clients. Plus others have gotten their best response ever with this series.
* You’ll get Free and low-cost ways to get cleaning clients during the winter.
* You’ll see client postcards that get HIGH job tickets…even in January from cross-selling your services.
* You’ll unlock the secrets of creating a “Killer Offer” without lowering your price.
* And you’ll discover how to use Neighborhood Marketing with EDDM to target your ideal clients for only 16 cents per home.
Sign up for my FREE webinar on “Beating the Slow Winter” this Thursday night, December 19th. Register NOW at https://www2.gotomeeting.com/register/190198314
Just updated my Winter Marketing Plan for 2014.
It’s FREE and it’s posted RIGHT HERE BELOW ready for you.
Also, keep watching your email. I’m holding a special “Winter Marketing Plan” webinar this Thursday night.
Plus, watch for a series of Winter marketing tips I’ll be sending over the coming weeks.
P.S. Make sure you start planning your January NOW. Download
the Winter Marketing Plan now.
SPECIAL EVENT: Join me this Thursday, December 19th for a FREE webinar on “Beating the Slow Winter.” Register NOW at https://www2.gotomeeting.com/register/190198314