I’m going to give you many FREE and low-cost ways to market to cleaning clients during the winter.
Come up with a killer offer. Make these the BEST offers you give all year. NOT just a 20% off offer or 5 rooms for $99. Make an offer that will cross-sell more services so you get a higher job ticket.
Send postcards and newsletters to your clients. Rely on your current clients. Mail postcards and newsletters with your special offers.
Mail email newsletters to clients and prospects with special offers.
Use Facebook to connect with past clients and new clients. Offer a coupon or contest. Use your same killer winter offer on Facebook
Every Door Direct Mail. Target your best, ideal neighborhood for as little as 16 cents per home.
Put together a plan NOW. If you plan right, you can be just as busy in the winter, or like some of my clients, make January or February one of your best months of the year.
This is the perfect combo to help you with your regular offline and online marketing!
After you order the package, expect an email from us within one business day with the Social media for Cleaners log in.
If you’re interested in monthly coaching, graphic design done for you, and ongoing ads, see the Black Friday Special on Hitman’s Advertising Coaching Club here.
Feel free to use this in your promotion. Just click the image. Then right click and save to your hard drive.
Since Black Friday is next week, I’m going to give you some ideas to get cleaning business coming in now. This is stuff you can use at the spur of the moment.
Black Friday is a perfect time to jump in the conversation already going on in the mind of your prospects. So why not take advantage?
First, come up with a killer offer. This is an offer that seems too good to be true in the eyes of the client.
WARNING: Make sure you’re still making money on this offer. When I say “killer offer,” I’m NOT suggesting you give huge discounts for no reason. If you give discounts, have a purpose in mind to make money from that discount.
Some examples:
Cross-sell your services. If you primarily do carpet cleaning, give away $50 in FREE tile cleaning with a $150 or more carpet cleaning purchase. This will lead the way for you to do MORE tile cleaning.
Run a special “Groupon” style offer now that is only good two weeks following Christmas. This is time that you’re likely to be slow, so giving away an incredible deal during weeks when sales are low can help keep your techs busy.
Give gifts or discounts when clients purchase high-dollar cleaning. When a client gets cleaning over $300 or $400, give away extras such as a FREE bottle of spot remover, FREE area rug cleaning, or a small dollar amount off.
Sell gift certificates. Since people are in the mood for gift buying, offer gift certificates for your cleaning service at a discounted rate.
How will you get the word out at the last minute about these Black Friday offers?
Facebook. Since it’s the most visited website in the world, your clients are on Facebook. You can post the special on your personal page, business fan page, and even create a Facebook ad announcing the specials.
Google Adwords. Show up instantly in the search engines announcing your Black Friday special. Adwords is great for doing this.
Craigslist. Normally I’m not a big fan of media that may make your company brand look cheap. But in the case of Black Friday specials, it is okay in my book. Announce your deal on Craigslist.
Email newsletter. Send an email to your entire client list announcing your special offer.
Make sure you include a start date and end date when your offer is good. Also include any other exclusions like “not valid with other offers” and “other exclusions may apply.” You want to give a killer offer without someone blatantly taking advantage of your generosity.
It’s the holiday season. Go make the most of it!
Keep watch for an email from me next week about a killer Black Friday offer I have for you!
Get Facebook ad, Google Adwords and email newsletter training. Plus Postcards, EDDMs, Brochures Done-For-You in Hitman’s Ad Coaching Club Right Here.
Marketing this time of year is utmost of importance! Home beautification is on people’s minds. People are having guests over and want their homes beautiful. Your clients need to hear from you this time of year!
Your clients are in a good place to refer you.
Market to your clients first.
Mail postcards or greeting cards in the mail
Email newsletters.
Voice blasts- check local laws.
Facebook page
Traditional advertising- works best this time of year.
I typed up these 7 tips for you if you need clients right away. The holidays are the easiest time to get clients.
You can get clients FREE or for little cost using Facebook.
#1: Ability to add more content: Content is one of the best ways to reach new customers. You can instantly post articles, stories, or short blurbs related to your cleaning business. This makes your Facebook page somewhat of a “living newsletter.”
#2: SEO improvement. Google and other search engines love when you have Facebook users interact with your business. Your Facebook page can show up in the top ten of Google (if you do it right) and it can help your website RANK HIGHER.
#3: Facebook coupons. This is cheaper and more effective than Val-pak and old coupon sources. We’re now using coupons on Facebook to get cleaning clients. When a user “Likes” your page, they automatically get the coupon.
#4: Use Facebook pay-per-click. You can set up ad campaigns for as little as $1 per day in Facebook’s ad section.
#5: A Billion Users and Growing: Currently, Facebook has slightly over a billion users, worldwide. This is solid proof that most of your local consumers are probably spending a lot of time on Facebook.
#6: Photos and videos. People LOVE photos and videos. In fact, I’ve tested my post interaction. Posts with photos or videos get more interaction every time.
#7: Facebook contests. This is great to get leads and more “Likes” on your page. When a user “Likes” your page, they’re automatically entered in your contest for a free $100 gift certificate or a free whole house cleaning.
In my Advertising Coaching Club, we’re doing LOTS of training on how to use Facebook to get cleaning clients. Many members are getting increases in website ranking and a surge of new clients. See how you can join by Clicking Here.
I’m letting you in on a second option for getting your holiday marketing postcards, greeting cards, and neighborhood EDDM mailers done.
Until today, the only way you could get these was to be part of my Advertising Coaching Club. Members always get access to the current ad packages and programs I release.
Time is of the essence to prepare your holiday marketing NOW. There’s lots of business this time of year, but you need to prepare to get the jobs coming in.
Facebook is the undisputed king of social media with well over a billion users.
You can get referrals from current clients and even gain brand new clients.
In days of past, a happy client would tell 3 or 4 friends. An angry client may have told a dozen people.
Know that whether you participate online or not, your clients will.
Understand the natural of social media:
It’s not all about your business. Why do people come to Facebook?
Get involved in community pages and conversations.
Post about community related topics or the conversation in their mind. If you’re having record cold temps, post about.
Post about holiday preparation.
Give tips on how to care for carpet, fine rugs, tile, pet stains,etc
Give emergency tips. People love this, especially during an emergency.
Ask your fans what they think. Try your hardest to get FEEDBACK.
Don’t post about politics. Don’t post anything negative about other people or companies.
Want to REALLY stir up a buzz? Start a contest on Facebook. Give away a whole house of carpet cleaning like my cleaning company and several of my clients did.
