Cleaning Specials for Black Friday

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Click the image. Then right click and save this image to your hard drive and use it in your promotion.
Feel free to use this in your promotion. Just click the image. Then right click and save to your hard drive.

Since Black Friday is next week, I’m going to give you some ideas to get cleaning business coming in now.  This is stuff you can use at the spur of the moment.

Black Friday is a perfect time to jump in the conversation already going on in the mind of your prospects.  So why not take advantage?

First, come up with a killer offer.  This is an offer that seems too good to be true in the eyes of the client.

WARNING:  Make sure you’re still making money on this offer.  When I say “killer offer,” I’m NOT suggesting you give huge discounts for no reason.  If you give discounts, have a purpose in mind to make money from that discount.

Some examples:

Cross-sell your services.  If you primarily do carpet cleaning, give away $50 in FREE tile cleaning with a $150 or more carpet cleaning purchase.  This will lead the way for you to do MORE tile cleaning.

Run a special “Groupon” style offer now that is only good two weeks following Christmas.  This is time that you’re likely to be slow, so giving away an incredible deal during weeks when sales are low can help keep your techs busy.

Give gifts or discounts when clients purchase high-dollar cleaning.  When a client gets cleaning over $300 or $400, give away extras such as a FREE bottle of spot remover, FREE area rug cleaning, or a small dollar amount off.

Sell gift certificates.  Since people are in the mood for gift buying, offer gift certificates for your cleaning service at a discounted rate.

How will you get the word out at the last minute about these Black Friday offers?

Facebook.  Since it’s the most visited website in the world, your clients are on Facebook.  You can post the special on your personal page, business fan page, and even create a Facebook ad announcing the specials.

Google Adwords.  Show up instantly in the search engines announcing your Black Friday special.  Adwords is great for doing this.

Craigslist.  Normally I’m not a big fan of media that may make your company brand look cheap.  But in the case of Black Friday specials, it is okay in my book.  Announce your deal on Craigslist.

Email newsletter.  Send an email to your entire client list announcing your special offer.

Make sure you include a start date and end date when your offer is good.  Also include any other exclusions like “not valid with other offers” and “other exclusions may apply.”  You want to give a killer offer without someone blatantly taking advantage of your generosity.

It’s the holiday season.  Go make the most of it!

Keep watch for an email from me next week about a killer Black Friday offer I have for you!

Get Facebook ad, Google Adwords and email newsletter training.  Plus Postcards, EDDMs, Brochures Done-For-You in Hitman’s Ad Coaching Club Right Here.

Marketing Cleaning Services for the Holidays [Podcast #8]

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Marketing this time of year is utmost of importance!  Home beautification is on people’s minds.  People are having guests over and want their homes beautiful.  Your clients need to hear from you this time of year!

Your clients are in a good place to refer you.

  • Market to your clients first.
  • Mail postcards or greeting cards in the mail
  • Email newsletters.
  • Voice blasts- check local laws.
  • Facebook page

Traditional advertising- works best this time of year.

  • Newspaper- especially in smaller cities.
  • Neighborhood marketing- EDDM is great.
  • Val-pak, coupon mailers.  Maybe.
  • Billboards.  Not if you need clients quick.
  • Radio.  If you have a way for them to find you.
  • Television.

Internet marketing.

  • Facebook pay-per-click is huge.  It’s cheaper.
  • Google Adwords.
  • Yahoo pay-per-click.
  • Angie’s List.

Click Play Below to Hear the Podcast

Podcast: Play in new window | Download

7 Facebook Tips to Get Cleaning Clients

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I typed up these 7 tips for you if you need clients right away.  The holidays are the easiest time to get clients.

You can get clients FREE or for little cost using Facebook.

#1:  Ability to add more content: Content is one of the best ways to reach new customers.  You can instantly post articles, stories, or short blurbs related to your cleaning business.   This makes your Facebook page somewhat of a “living newsletter.”

#2:  SEO improvement.  Google and other search engines love when you have Facebook users interact with your business.  Your Facebook page can show up in the top ten of Google (if you do it right) and it can help your website RANK HIGHER.

#3:  Facebook coupons.  This is cheaper and more effective than Val-pak and old coupon sources.  We’re now using coupons on Facebook to get cleaning clients.  When a user “Likes” your page, they automatically get the coupon.

#4:  Use Facebook pay-per-click.  You can set up ad campaigns for as little as $1 per day in Facebook’s ad section.

#5:  A Billion Users and Growing: Currently, Facebook has slightly over a billion users, worldwide. This is solid proof that most of your local consumers are probably spending a lot of time on Facebook.

#6:  Photos and videos.  People LOVE photos and videos.  In fact, I’ve tested my post interaction.  Posts with photos or videos get more interaction every time.

#7:  Facebook contests.  This is great to get leads and more “Likes” on your page.  When a user “Likes” your page, they’re automatically entered in your contest for a free $100 gift certificate or a free whole house cleaning.

In my Advertising Coaching Club, we’re doing LOTS of training on how to use Facebook to get cleaning clients. Many members are getting increases in website ranking and a surge of new clients.  See how you can join by Clicking Here.

Get templates and training on how to use Facebook for coupons, contests, SEO, and get cleaning clients RIGHT HERE.

2nd Option for Holiday Marketing

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I’m letting you in on a second option for getting your holiday marketing postcards, greeting cards, and neighborhood EDDM mailers done.

Until today, the only way you could get these was to be part of my Advertising Coaching Club. Members always get access to the current ad packages and programs I release.

1st Option: Hitman’s Ad Coaching Club Here

But this is SO IMPORTANT I decided to let everyone else have an opportunity to use these.

With this new option, you can even get graphic design done for you on a couple of the postcards, greeting cards, or EDDM mailers.

  • You get over 18 Thanksgiving, Christmas, and general Holiday postcards, greeting cards, and EDDM pieces
  • Download all the templates and use them when you wish (most templates are in Publisher and Photoshop Elements)
  • Graphic design professionally done for you on any TWO templates to include your logo, contact info, and change in the offer
  • Training on how to get new holiday clients using Facebook ads and Google Adwords
  • Plus get you 4 holiday newspaper ads that have gotten big returns

For more details, see option #2 below.

NEW 2nd Option: The Holiday Marketing Package Here

Whatever you do, don’t wait.  Your clients and high-end neighborhoods are too important to neglect this busy time of year.

Watch the video below to see some of the holiday marketing examples:

Two Options to Get Holiday Marketing:

Option #1: Join Hitman’s Ad Coaching Club Here

Option #2: The Holiday Marketing Package Here

Holiday Marketing for Cleaners

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Get These Postcards and Cards Done For You Here

November and December are great months for cleaning companies.

You want to be at the top of mind with your clients and prospects…especially during the holiday season.

One of my top goals is to give you killer marketing ideas on a regular basis.

So I made a video showing you examples of:

1.  Thanksgiving client postcards and greeting cards

2.  Thanksgiving EDDM mailers target high-end neighborhoods

3.  Christmas postcards and greeting cards

Time is of the essence to prepare your holiday marketing NOW.  There’s lots of business this time of year, but you need to prepare to get the jobs coming in.

See the holiday marketing examples above.

Option 1: See What You Get in Hitman Coaching Club Here

Option 2:  Get Holiday Marketing Package Without Coaching

 

New Online Advertising Tactics

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Click Here to Get the Templates and Training

Re: New Online Advertising Tactics
From: John Braun

There are some brand new things we’re doing on Facebook.

Hardly any other small businesses are doing it…especially not other cleaning companies.

Why Facebook?

1.  It’s cheap, effective advertising.  You can do a campaign for as little as $1 per day.

2.  Your prospects and clients likely spend more time on Facebook than television or any other media.  Yep, it’s that big.

Start doing this BEFORE your competition does.

Until later,

John Braun
Ad Hitman

P.S.  If you still aren’t getting clients from Facebook, you need to see this video now.

Two ways to get this training: the Social Marketing Course Here or Hitman’s Advertising Coaching Club Here.

Get Cleaning Clients With Facebook (for Free) [Podcast #7]

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Listen to the podcast below now:

Podcast: Play in new window | Download

Facebook is the undisputed king of social media with well over a billion users.

You can get referrals from current clients and even gain brand new clients.

In days of past, a happy client would tell 3 or 4 friends. An angry client may have told a dozen people.

Know that whether you participate online or not, your clients will.

Understand the natural of social media:

It’s not all about your business.  Why do people come to Facebook?

  • Get involved in community pages and conversations.
  • Post about community related topics or the conversation in their mind.  If you’re having record cold temps, post about.
  • Post about holiday preparation.
  • Give tips on how to care for carpet, fine rugs, tile, pet stains,etc
  • Give emergency tips.  People love this, especially during an emergency.
  • Ask your fans what they think.  Try your hardest to get FEEDBACK.
  • Don’t post about politics.  Don’t post anything negative about other people or companies.

Want to REALLY stir up a buzz?  Start a contest on Facebook.  Give away a whole house of carpet cleaning like my cleaning company and several of my clients did.

Google Plus for Cleaning Businesses

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Get in on the Google + and Social Training Here

Hope you’ve got a fun weekend planned.

Perfect weather here in Florida.  I’m looking forward to taking my kids camping with some friends later today.

I just posted a video to walk you through all the Ins and Outs of setting up a Google Plus personal and business page.

***Google Plus is VERY important in your marketing***

Even if you’ve already got a Google Plus account, you’ll pick up a few great pointers.

This is actually a video that’s part of the Social Media course I recently started teaching to my members.  You’ll get a sneak-peak at checking it out.

* Why Google + is MORE important than Facebook

* How to set up your Google + account the right way

* What you need to add to make your profile count

Hitman’s Advertising Coaching Club gives cleaners postcards and ads done-for-you.  Plus, get the industry’s top Internet marketing training.  Click Here for Details.

Social Media Marketing

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Click Here to Get More Clients on Social Media

Signing up for Facebook and other social sites is just the first step…the real magic comes after that.

Social media can do this for you:

  1. Boost your website ranking in the searches
  2. Bring you clients directly from the social media sites

Here’s a video clip from a private member webinar I did the other night:

The good news is that spreading the word about your social media profiles is fairly simple.  Here are a few ways:

  • All the major social media sites have widgets you can use to create buttons and banners on your business website.

 

  • Create postcards or newsletters to promote your social media. Add in a promotion or discount in order to gain more followers.

 

  • Use appropriate keywords. For example, a carpet cleaning company in Atlanta may use “Carpet Cleaning Atlanta” or a variation of the phrase throughout their posts for search engines to see.

 

  • Link your blog entries to your social media sites. Plus, link your social media accounts together.  For example, LinkedIn has widgets to auto-post to Facebook.

Get Cleaning Clients on Social Media Here