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Some new things are coming and I want to know what you need marketing and advertising advice on. Let me know and you’ll have access to FREE training videos and reports I create on these subjects!

Low Budget Marketing Plan

06/13 by John Braun

Re: Low Budget Marketing Plan
From: John Braun

For cleaning biz start-ups and others on a tight budget…

“John, what kind of marketing should I do if I have a small budget?”

I constantly get this question from my coaching clients.

So I recently wrote this report for my coaching clients. Originally, it was only available to my paid members. But now, I’m making it available to everyone for a short time.

You’ll see a REAL LIFE, PROVEN, step-by-step marketing plan tailored for companies on a limited budget.

P.S. If you take the time to develop a solid marketing plan, your cleaning company is FIVE TIMES more likely to prosper.

Click here to download the PDF report NOW!

Neighborhood Marketing [Podcast #3]

06/10 by John Braun

Targeting high-end neighborhoods is one of the best means of advertising a cleaning company can do.

You can use flyers to target neighborhoods, but Direct mail is the best way to get clients in the biggest homes, in the best neighborhoods, and in an area of town you want to service.

The old way with bulk mail where you buy mailing list.
1. Yearly bulk mail permit fee.
2. 25 cents bulk mail
3. With mailing list, continually clean up mailing lists.
The new way with EDDM no contract and 16 cents per home!
EDDM requires
1. Mailer be at least 6×8 inches and up to 12×14.
2. Print it with the proper insignia and info. Local Postal Customer City, State.

Tips for better response of your EDDM.
1. Include a compelling headline on each ad with a big promise or big benefit. You’ll Get the Cleanest Carpet in Atlanta or The Secret to Removing Any Pet Stain.
2. Include an offer with each ad. Don’t just use X rooms for $X. Do something your competitor is NOT doing.
3. When you mail to a neighborhood, don’t be a one hit wonder. Remember not everyone is interested in cleaning at the time you mail to them.
4. Try EDDM. Many cleaners love the versatility and the type of clients they get.
  1. Commit to a small test of at least 1000 homes.
  2. Mail to the same people at least three times.
  3. Mail them a great offer with a big promise.
  4. Once you get a system down that gets a great response, do it over and over.

Podcast: Play in new window | Download

Report: Target ANY Neighborhood

02/0506/06 by John Braun

Coaching club details at www.Hitmanadvertising.com/coaching

Want cleaning clients in high-end neighborhoods?

Every Door Direct Mail (aka EDDM) has been killing it for MANY cleaning companies. It’s by far the easiest and lowest cost way to target any neighborhood.

* Mail for as little as 16 cents per home

* No permit or yearly fee required

* Target only the neighborhoods you want

This is the best thing that’s come along for cleaning companies since Google.

And there’s a good chance your competitor is NOT doing this.

See the report NOW by clicking below or call 888-211-7702 to get the report mailed to you.

Click here to get the report

Free Report for Carpet Cleaning Business

05/31 by John Braun

Hitman Advertising launches a free report to help carpet cleaning businesses with their postcard advertising. The report is a step-by-step guide to show cleaning companies how to go about mailing postcards and every door direct mail pieces. It’s available for instant download.

Advertising a small business is tough these days. Consumers are constantly bombarded by advertising messages more than ever. They are skeptical to respond to any type of marketing message. And for the cleaning business, advertising can easily be ten to twenty percentage of the operating budget.

Failed advertising can ruin a company. A cleaning business operates in a way that it relies on repeat clients calling again and again for frequent cleaning. But in order to get this repeat business in, client mailers are key. Many of the most successful cleaning businesses in the world use postcards to grow their business.

Postcards are a popular choice for cleaning companies because of the relative low investment in printing and fulfillment. When mailing postcards there is no need to stuff envelopes or fold letters. And there are even ways to have the postcard labeled for you. The ease of using postcards makes postcard marketing an attractive alternative for the carpet cleaning business.

John Braun, owner of Hitman Advertising, said, “I’ve seen postcard advertising double the sales of several carpet cleaning companies. It’s all about frequent communication with the right message to the right prospect. Marketing to the clients that have used a cleaning company in the past is smart. And repeatedly advertising to targeted neighborhoods is smart too.”

Hitman Advertising specializes in helping cleaning companies get the most profit possible from their advertising. They are now offering the free report, “How to Cut Your Postcard and Newsletter Marketing Costs in Half” at https://www.hitmanadvertising.com/blog/cut-your-marketing

You can visit their website at www.Hitmanadvertising.com or call 888-211-7702 for the free report.

Developing Your Marketing Plan [Podcast #2]

05/2205/16 by John Braun

Here’s my new podcast on how to develop your marketing plan.

Here’s what you’ll find out:

Most important thing you can do in your business is concentrate on marketing. And why your marketing plan is the first thing you should do.
What is a marketing plan?
What should YOU include in YOUR marketing plan?

Listen by clicking play below or download the MP3: