Neighborhood Marketing Step-by-Step

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I just recorded a video for you.

You’ll see, step-by-step, how to set up your own neighborhood marketing campaign.

With this process, you can:

* Target any neighborhood
* Charge higher prices (no more 5 rooms for $XX)
* Be the sought after “Neighborhood Cleaner”

P.S.  If you don’t already have a solid neighborhood marketing plan in place that gets you leads regularly, you need to see this video.

See the video below right now:

See details on the Advertising Coaching Club at www.Hitmanadvertising.com/coaching

Water Damage Restoration Marketing

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There are LOTS of things you can do to drum up water damage business:

  1. Start marketing to plumbers.  Give them educational brochures and gift cards for free moisture inspections.  Become their friend by regularly visiting their offices with candy or treats.
  2. Market to Realtors. They constantly get calls from clients who have water or mold problems.  Give them the same educational materials and goodies.
  3. Market to carpet and flooring Retailers.  Give them the same brochures, educational materials and goodies.
  4. Market to your current clients.  Send them your newsletters and postcards with articles educating them about water damage.
  5. Market to high-end neighborhoods immediately after heavy rain or flooding.  Have postcards ready to go immediately after a heavy rain event.  You can send HUGE postcards through Every Door Direct Mail for 16 cents per piece.  Canvas the neighborhoods that are likely to have been affected the most and who have the money to readily pay for your services.

If you do these five things routinely, you’ll build up a great water damage business.  Just keep plugging away and all five of these.

5-Around Doorknob Hangers

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Re: Five-Around Doorknob Hangers
From: John Braun

Here’s an interesting neighborhood marketing tactic…

When you clean for someone in a nice neighborhood, leave a doorknob hanger on five of the homes surrounding your client’s home.

But don’t just leave any old doorknob hanger.  It needs a few key components for it to get maximum bang.

Farming high-end neighborhoods is some of the most profitable advertising you can do. Pick the neighborhoods you want and go to work!

Click here to get 5-Around Flyers Done For YOU!

Getting Cleaning Clients Online for FREE [Podcast #4]

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Need some ways to save money on advertising your cleaning business?

Today we’ll talk about FREE ways..

  • SEO Ranking.  What is SEO and ranking?
  • Google Places
  • Facebook
  • Email marketing

Listen to the podcast by clicking play below.

Or click the download link to put it on your Ipod.

Podcast: Play in new window | Download

In my Advertising Coaching Club, you’ll learn FREE ways to market your cleaning business online.

Click Here to Find Out How

Report: 5 Ways to Be the Neighborhood Cleaner

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Re: Your Special Report- Neighborhood Marketing
From: John Braun

Over the 4th of July holiday, I asked you to give me your honest feedback.

Thanks so much! Now I have a good idea of what you want.

To start, I’ve written you this FREE report…

“5 Ways You Can Be the Neighborhood Cleaner.”

Neighborhood marketing was requested most often on the poll. And rightfully so! It’s the best way to target your ideal client.

Click here to download the PDF report

Click Here to Download the Report

Quick Marketing Poll

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Some new things are coming and I want to know what you need marketing and advertising advice on. Let me know and you’ll have access to FREE training videos and reports I create on these subjects!

Low Budget Marketing Plan

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Re: Low Budget Marketing Plan
From: John Braun

For cleaning biz start-ups and others on a tight budget…

“John, what kind of marketing should I do if I have a small budget?”

I constantly get this question from my coaching clients.

So I recently wrote this report for my coaching clients.  Originally, it was only available to my paid members.  But now, I’m making it available to everyone for a short time.

You’ll see a REAL LIFE, PROVEN, step-by-step marketing plan tailored for companies on a limited budget.

P.S.  If you take the time to develop a solid marketing plan, your cleaning company is FIVE TIMES more likely to prosper.

Click here to get the report

Click here to download the PDF report NOW!

Neighborhood Marketing [Podcast #3]

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Targeting high-end neighborhoods is one of the best means of advertising a cleaning company can do.

You can use flyers to target neighborhoods, but Direct mail is the best way to get clients in the biggest homes, in the best neighborhoods, and in an area of town you want to service.

  1. The old way with bulk mail where you buy mailing list.
    1. Yearly bulk mail permit fee.
    2. 25 cents bulk mail
    3. With mailing list, continually clean up mailing lists.
  2. The new way with EDDM no contract and 16 cents per home!
  3. EDDM requires
    1. Mailer be at least 6×8 inches and up to 12×14.
    2. Print it with the proper insignia and info.  Local Postal Customer City, State.
  1. Tips for better response of your EDDM.
    1. Include a compelling headline on each ad with a big promise or big benefit.  You’ll Get the Cleanest Carpet in Atlanta or The Secret to Removing Any Pet Stain.
    2. Include an offer with each ad.  Don’t just use X rooms for $X.  Do something your competitor is NOT doing.
    3. When you mail to a neighborhood, don’t be a one hit wonder.  Remember not everyone is interested in cleaning at the time you mail to them.
    4. Try EDDM.  Many cleaners love the versatility and the type of clients they get.
      1. Commit to a small test of at least 1000 homes.
      2. Mail to the same people at least three times.
      3. Mail them a great offer with a big promise.
      4. Once you get a system down that gets a great response, do it over and over.

Podcast: Play in new window | Download

Report: Target ANY Neighborhood

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Coaching club details at www.Hitmanadvertising.com/coaching

Want cleaning clients in high-end neighborhoods?

Every Door Direct Mail (aka EDDM) has been killing it for MANY cleaning companies.  It’s by far the easiest and lowest cost way to target any neighborhood.

* Mail for as little as 16 cents per home

* No permit or yearly fee required

* Target only the neighborhoods you want

This is the best thing that’s come along for cleaning companies since Google.

And there’s a good chance your competitor is NOT doing this.

See the report NOW by clicking below or call 888-211-7702 to get the report mailed to you.

Click here to download the PDF report

Click here to get the report

Free Report for Carpet Cleaning Business

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Hitman Advertising launches a free report to help carpet cleaning businesses with their postcard advertising.  The report is a step-by-step guide to show cleaning companies how to go about mailing postcards and every door direct mail pieces.  It’s available for instant download.

Advertising a small business is tough these days.  Consumers are constantly bombarded by advertising messages more than ever.  They are skeptical to respond to any type of marketing message.  And for the cleaning business, advertising can easily be ten to twenty percentage of the operating budget.

Failed advertising can ruin a company.  A cleaning business operates in a way that it relies on repeat clients calling again and again for frequent cleaning.  But in order to get this repeat business in, client mailers are key.  Many of the most successful cleaning businesses in the world use postcards to grow their business.

Postcards are a popular choice for cleaning companies because of the relative low investment in printing and fulfillment.  When mailing postcards there is no need to stuff envelopes or fold letters.  And there are even ways to have the postcard labeled for you.  The ease of using postcards makes postcard marketing an attractive alternative for the carpet cleaning business.

John Braun, owner of Hitman Advertising, said, “I’ve seen postcard advertising double the sales of several carpet cleaning companies.  It’s all about frequent communication with the right message to the right prospect.  Marketing to the clients that have used a cleaning company in the past is smart.  And repeatedly advertising to targeted neighborhoods is smart too.”

Hitman Advertising specializes in helping cleaning companies get the most profit possible from their advertising.  They are now offering the free report, “How to Cut Your Postcard and Newsletter Marketing Costs in Half” at https://www.hitmanadvertising.com/blog/cut-your-marketing

You can visit their website at www.Hitmanadvertising.com or call 888-211-7702 for the free report.