Here’s my new podcast on how to develop your marketing plan.
Here’s what you’ll find out:
Listen by clicking play below or download the MP3:
Podcast: Play in new window | Download
Click here to get an entire marketing plan with done-for-you postcards and ads for your cleaning biz.
Cleaners all over are thrilled with this.
They are so happy to not worry about doing their own mailings. And they can make MONEY because we do this for them at such a low cost.
– Client newsletters and postcards are completely done for you
– EDDM postcards designed for you
– Printing done at the lowest prices around
Now here’s a special offer that can make your first month in the coaching club pay for itself right away.
You get your first print job done AT OUR COST. This is an additional 21%-41% off. Members can save $100-200 off their very first printing order.
See this video for how it works…
In case you missed it, here it goes…
Last night I held an info-packed webinar.
Pulling out all the stops on how a cleaning company can make MORE
money with postcard marketing and Every Door Direct Mail (aka EDDM).
I even revealed a way you can get client postcards and newsletters
completely done for you. And for only the next 10 people, it’s
virtually FREE to get it done.
The first 75% of the video is all solid training and examples
of how to do this type of advertising.
But if you’re only interested in having it done for you, fast
forward the video to 1:10:00 and get the quick details.
The Next 10 Sign Ups Get it Virtually FREE
Click Here to Get Postcards & EDDM Done For You
Membership easily pays for itself from the start!
Re: [Tonight] Free Postcard Marketing Webinar Training
From: John Braun
Tonight, I’m holding a FREE training webinar to help you get new
clients and keep existing clients with Postcard and EDDM marketing.
I don’t hold these free webinars very often, but there are some
important new things I wanted to let you know about.
Register right now at the link below…
https://www2.gotomeeting.com/register/783054522
I’ll be teaching on how to get MORE referrals, MORE frequent
cleaning, and HIGHER job tickets with postcards.
Plus, you’ll find out how to target ANY neighborhood for as little
as 15 cents per home using Every Door Direct Mail.
***Then Download this FREE Special Report***
After you sign up for the webinar, make sure you get this report on
“How to Cut Your Postcard & Newsletter Marketing Costs in Half.”
Get the special report NOW at the link below..
https://www.hitmanadvertising.com/blog/cut-your-marketing
Until later,
John Braun
Ad Hitman
P.S. Don’t miss the webinar tonight. It’s a one time only event!
Here are the times…
6pm pacific | 7pm mountain | 8pm central | 9pm eastern
Hitman Advertising along with the trade publication ICS Magazine launches the Hitman Advertising Show. Carpet Cleaning companies learn how to market their business.
Hitman Advertising and ICS Magazine launch new podcast to help carpet cleaning businesses with marketing. The podcast show is called ” ICS Magazine Presents The Hitman Advertising Show.” It is found on Itunes, Hitman Advertising’s blog and ICS Magazine’s site.
It can be tough for a carpet cleaning business to learn how to get new leads. As with any small business, advertising is expensive. It can cost an average of $50-100 for a company to gain one new client. And many carpet cleaning companies through their money into advertising with little to no results.
In this new economy, starting up a small business that requires little capital is common. A carpet cleaning service is a popular choice for many beginning entrepreneurs with a small budget. But the number one cause of business failure is lack of planning.
John Braun, owner of Hitman Advertising, said, “I’ve been helping carpet cleaning businesses use the right kind of advertising to grow their business for five years. When I thought of starting a podcast on this subject, ICS Magazine was the first choice for me to joint venture with. I love helping cleaning companies grow and get more business.
Episode 1 is already published and available to listen online or download. The first episode subject sets the tone. It’s about how to brand a carpet cleaning business. Branding is the foundation that every business needs to help prospects and clients remember who they are.
ICS Magazine Presents The Hitman Advertising Show.
Episode 1, How to Brand Your Cleaning Business
1. Why branding your business is important
a. The marketing practice of creating a name or design that identifies and differentiates a service from other services
b. Story of branding
c. You can charge higher prices
d. You can sell your company for more money. Michael Gerber
e. Bring you more faithful clients
f. Bring you MORE clients. Studies show brand is picked over generic.
*Most cleaners are generic. This is where you can shine!
2. Don’t confuse brand/image advertising with branding
a. Brand advertising should be combined with direct response advertising
3. Ways to brand your cleaning business
a. Everything your client and prospect sees
*Personality: what colors? Shapes? Movie? Music style? Car?
b. Your advertising should have a central theme that is your brand
b. Write in a short phrase what your company is about.
c. ie. Company with best guarantees. Best reputation. Fastest response.
d. Everything your client and prospect sees
4. Keep your brand in front of your clients and targeted prospects-never forget.
a. Newsletter and Postcards 1-2 months.
*Repeats clients are GOLD. It costs twice as much to go after a new client that keep existing
b. Email newsletters every 1-2 week.
c. Facebook page post every week.
d. Leave clients and prospects gifts: Magnets
e. Leave behind spot remover, pens, etc.
f. Continually market to them AFTER the service is done.
Concentrating on branding your cleaning biz is one of the most valuable things you can do. Your biz will be more valuable and you’ll make more money.
Podcast: Play in new window | Download
Here’s a brand new report I put together.
Originally most of this information was only available in my coaching club member’s area. But for a short time I’m making it available on my blog.
* See how to save hundreds of dollars on your postage
* Get a mailing schedule that shows the best times to mail
* Find the best mailing methods for newsletters and postcards
And many more tips to save you money and help you create more profitable mailers to clients and new prospects.
(It’s a large Adobe PDF document that may take a few minutes to download)
Postcard marketing can be VERY profitable for a cleaning biz.
* Postcards are easy to mail
* You can reach your EXACT target prospect
* Flexible budget- spend as little as $100 or as much $10k
* Return on investment can be as high as 8-to-1 (or higher)
These days, the a common mistake is, “I’m cutting my postcard marketing and doing email marketing instead”. HUGE MISTAKE! Postcards are king of cleaning advertising. Regularly mailing postcards to clients and targeted neighborhoods is one of the smartest things you can do.
Mistake #1: Not understanding your different mailing options. First class is great for a small mailing of fewer than 200. Bulk mail is best for mailing to your current clients or a specific mailing list. Every Door Direct Mail (EDDM) is great to target entire neighborhoods with postcards over 6.5×9 inches even if you don’t have a mailing list.
Mistake #2: Spending too much money on printing. Printers charge a huge range of prices. If you’re paying more than $50 to have 1000 full color 4×6 inch postcards printed, you’re paying too much. Find a reliable, quality printer with good prices. This is one area where saving money equals more profit.
Get details about printing here.
Mistake #3: Sending out a postcard with NO offer or unique sales message. Why spend the time and money with postcards if the postcard isn’t designed to sell your cleaning services. Include an irresistible offer and set your company apart from the competition.
See how to make a postcard sell your service
Mistake #4: Mailing to new prospects only and neglecting your current clients. This is the biggest mistake. Your current clients are your gold mine. Don’t let them forget you. Mail newsletters or postcards to all your clients every one to two months. I promise your repeat client rate and referrals will explode.
Click here for tips on mailing to your clients
Mistake #5: Doing the postcard design, printing, and labeling yourself. You can waste time trying to do this yourself. But you can also waste money. Printing postcards on your own printer is expensive. If you have this done efficiently, you can actually save money over doing this yourself. In the Hitman Coaching Club, we do the graphic design for you, help you facilitate your mailing and even get you BIG discounts off printing. We can even get the postcards labeled for you and save you money on postage.
I’m going out on a limb here.
My guess is you’re not sending mailers to your clients every month because:
1. You think it’s too hard.
2. You think it’s too expensive.
NOT TRUE any more!
Client postcards and newsletters are the best advertising you can do.
And I’ve worked on a way for you to have it completely done for you. You can get the newsletters written and designed for you by us. And it’s cheap enough for ANY cleaning company to afford.
Here are some price examples since many of you asked:
8.5 x 5.5 inch Postcard on 14pt Gloss Coated Cover with UV
500 $76
1000 $88
2500 $152
5000 $203
4 x 6 inch Postcard on 14pt Gloss Coated Cover with UV
500 $41
1000 $45
2500 $83
5000 $124
8.5 x 11 inch tri-folded newsletter on 100lb Gloss Book with Aqueous Coating
500 $106
1000 $135
2500 $177
5000 $230
*All printing is in full color on both sides and are before shipping. Prices are subject to change.
There is a small fee to have these labeled and shipped for you at a discounted rate. You don’t even need a bulk mail permit! The labeling fees are usually a flat $90 for less than 2500 postcards. And the postage is about 25 cents per mail piece.
For 39 cents per piece, you could have 2500 large 8.5 x 5.5 inch postcard printed, labeled, and mailed…out the door.
For 46 cents per piece you could have 2500 8.5 x 11 inch client newsletters printed, tri-folded, tabbed, labeled and mailed.
You get this kind of discounted printed and help getting your mailing done in Hitman’s Coaching Club.
The graphic design and writing is done for you too in the Hitman Coaching Club.
Click Here for details on Hitman’s coaching club
Here’s a frequently asked question:
Q: Should I mail newsletters or postcards to my clients?
A: I recommend both. But there are some pluses and minuses about
each. Historically, I’ve recommend postcards over newsletter due
to postcards having a cheaper cost and ease of use.
But there are some new factors to consideration.
1. Newsletters need to be tabbed. Tabbing adds cost to the mailing.
2. Tabs can prohibit the reader form seeing your entire mailer.
Do both. Newsletters can be great for mailing to clients. Postcards can be great too. My recommendation is to do a mixture of each, but you may decide to mail postcards a little more often than newsletters. After all, the important thing is to touch base with your clients regularly.