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I put out my UPDATED Winter Marketing Plan so you can see some specific examples of these tactics.
37 tactics to keep your cleaning business busy in winter.
Here are some tactics to keep your mindset in the right place:
1. View Winter as the opportunity season.
2. Focus on relationship building with new and past clients.
3. Enhance your online presence.
4. Plan for spring cleaning now!
So I just put out my NEW updated “Winter Marketing Plan” that lays out 37 proven tactics for you to get new clients and keep old clients coming back, especially during winter.
Get my “Winter Marketing Plan” FREE at the link below:
My clients have been using these tactics for years and some got over a 40-to-1 return on their investment…
Yes…even in cold, snowy areas during winter.
Download this step-by-step plan now. It’s Free.
In winter, times can get tough in the cleaning biz. But it does NOT have to be that way.
P.S. I’m giving you 37 tactics you can use right now to get your business rocking…specifically during winter.
This report is all about EDDM. But lately we’ve done a lot of mailing to homes and businesses through standard or bulk mail. Know the difference. When you use EDDM, you need to mail to the ENTIRE mail route.
See and pick the mail routes here https://eddm.usps.com/eddm Are you sending to a mail route with apartments or homes you want to leave out? If yes, use standard or bulk mail instead of EDDM. Are you mailing to commercial? If yes, use standard or bulk mail instead of EDDM. EDDM is cheaper per home than standard or bulk mail.
But if you want to NOT mail to some of the homes or apartments on the mail route, it’s best to use our mail house where they can pull a list for you. This way, you’ll only mail to homes with a certain value or household income. If you want, you could mail to specific demographics like pet owners or parents.
The cost for EDDM is currently 16.5 to 19.2 cents per home. The cost for bulk rate mail is around 29 cents per home, plus another 1 – 2 cents per home for the mailing list. Targeting your ideal client If your chosen mail route includes all the homes you want to target, use EDDM.
But if you’re chosen mail route includes apartments or homes NOT in your target market, use our mail house. This way, you’ll only mail to the homes you want to target. It’ll cost more per home, but it’s the best target. Yes, we have options for mailing both standard mail and EDDM postcards entirely for you. Inquire about the done for you mailing options.
EDDM is working better than ever before.
I get all kinds of questions about EDDM. Which, if you don’t know, EDDM is the BEST way to mail to the neighborhoods you want to target.
EDDM, known as Every Door Direct Mail, remains to be one of the BEST ways to reach high-end clients in select neighborhoods.
I get all kinds of questions about EDDM, so I updated this report to answer for you…
* Which postcards work best for a cleaning business?
* How much does EDDM cost?
* What size postcards can I send?
* How many can I send at a time?
* Can I see examples of good EDDM postcards?
Some of the information here has previously only been available to paid coaching clients, but I’m giving it to you here at no charge.
See the new report above to help you use EDDM profitably.
You’ll get a good walk-thru of how EDDM works for cleaners. I updated it to show you the latest way EDDM work and give you some ideas for marketing this fall.
The newly updated report helps you use EDDM effectively in your cleaning biz. It’s free and an instant download.
With your cleaning website, it boils down to 3 things! I’m local, You can trust me, and call them to action!
Many cleaners are confused over why they aren’t booking jobs from their website. I sometimes speak with cleaners who already have the top rankings in Google or who are spending a fortune on pay-per-click, but are getting no calls.
They’ve got the traffic. But the traffic isn’t translating into sales. It’s a matter of the sales strategy on their website that needs help.
THREE factors of whether you get sales from your cleaning websites.
Is anyone visiting your site? You can get traffic to your site with pay-per-click or from “organic” search engine ranking. See this video for lots of great tips on search engine ranking.
Website sales strategy. Once you get traffic, does the site peak their interest enough for lurkers to call or email? This is where the sales strategy of your site comes in play.
When they call, are you answering the phone? Are you quickly answering email estimate requests?
There’s a little button at the top left corner of every web browser called the back button. Web surfers love to use that button. If your prospect doesn’t see something to make them stop and take interest, she’ll be quick to use that little button.
It’s very important to include several key triggers on your main page. Even include a few of these on your subpages. People who come lurking around your site may never call you if you don’t purposely design your site to make a sale. Use these strategies to make them stop dead in their tracks and take note of your company.
First, tell them “I’m local!”
The first question on their mind is, “Are you local?” The web is such a big place, you need to give your prospect instant confirmation they’ve found the right website.
Some great triggers to show you are local:
Scream out your city and/or county name at the top of your site in large text
Include a picture of a well-known area landmark in your header
Your city name in your title tag
Your city name in the text of your site
Pictures of you or your vans at well-known areas of your city
Place logos of local media you’ve been seen on with the words “As seen on…”
Simple videos of you or your techs in front of city landmarks
Stories about how your company helps local charities
Post a locator map of the areas you service
After they know they’ve found the right page, they start to wonder if you’re the company they can trust to do their cleaning. This is where the selling really starts.
Second, show them “You can trust me!”
This is the part where you show them you are a trustworthy company. If you can’t answer the question “Can I trust you?” you will lose. This portion is partially about putting details of your company on your site, but it’s also about showing what other people say about your company.
Some great triggers to show you can be trusted:
Videos of before and after cleaning (even simple Flip Cam videos will do)
Video testimonials from happy clients
Handwritten testimonials scanned and placed on your site
Testimonials with the client name and area of town the client lives
Welcome message from the owner in video or in text
Pictures of the owner, techs, and your office
List of well-known companies or clients you’ve cleaned (get permission)
Your strong, well defined, written guarantee with no weasel clause!
List the steps of your cleaning processes
Link your site to your Google Places page with client reviews
Link your site to your Angie’s list or other sites with client reviews
Put a “Join us on Facebook” graphic on your page linking to Facebook
Use certification and association logos. Explain what it means to your client
Contact us page with your phone number and physical address
Include a FREE report about something your company does remarkably well
Now you’ve got them really interested. But don’t stop there!Don’t let the lurker wonder off. Tell them what to click. Tell them where to call and what to ask for when they call.
Last, call them action!
Most cleaning websites have no call to action whatsoever. Adding any type of call to action is better than none, but a strong call to action can easily triple the sales of your site.
Some ideas for calling your prospective web visitor to action:
Have a strong offer and call to action only for web prospects
Promote your offer with banners, graphics, and text
Put your call to action on every page of your site
Provide an email opt-in for your special offer, FREE report, and more info
Include an estimate inquiry form for those searching after hours
Use an exit pop-up to capture their email address or give you offer
Write lists of reasons why you’re different from your competition
Phone number large and at the top of each page (this is often forgotten)
Just by adding a few of the above sales triggers, some of my clients have doubled and even tripled the amount of calls they’ve gotten from their site. In fact, on my own site, simply adding videos doubled the amount of calls I received. Remember, your website is an advertisement. And just like every ad you run, you have to use some salesmanship to make it sell.
The great thing about your own website is you don’t have a limit to the amount of space you can use. Color is free. There are no contracts to keep you confined. And you can change everything on your site within a few days. So get creative. In fact, put up a couple websites and test out what sells best. This is some of the cheapest advertising you can do that gets results.
Yes, it will take time to get these things set up on your site. But once you include some of these sales triggers, your website will convert more lurkers into actual paying clients.
In this training, you’ll find the exact strategies I’ve used and have taught hundreds of Cleaners to get the best Commercial Cleaning accounts in their city.
Download the NEWLY UPDATED Commercial Marketing Plan Below:
Ad coaching members can get FREE email, texting, and scheduling software access. You only have to sync the FREE email system or the super cheap texting system as shown below.
Keep in mind, some members use it for their scheduling software and email software. Some members only use it for their emails and other members use it only for their texting past clients.
Also, we’ll automatically plug in an entire series of residential and commercial emails for you for FREE too. Just email us to request them after your software is set up.
Your email list: Put your client list into a CSV file. This is the most common file that is used throughout platforms. Quickbooks, Housecall, Servicemonster, or any database should export it in this file.
Get help with emails, texts, postcards, and branding your cleaning company in the Ad Coaching Club Here
Do you want to clean for your clients again?
If YES, you need to build that relationship through branding.
If NO, you need to re-do your entire marketing plan because you’re getting the WRONG CLIENTS.
Watch the branding lesson here:
You’ll find out:
💰What the most successful cleaners do.
💰The dangers of email and text marketing.
💰What happens if you don’t contact clients for several months?
P.S. When you get this, many cleaners see a 75%+ repeat client ratio. You’ll keep more clients, get more referrals, and get HIGHER job tickets.
I did a survey on my Facebook Cleaning Marketing Group and here are some of the answers I got…
Frequent branding does 3 things:
Your clients know you’re still in business.
Clients know about all the services you do.
Clients know about the benefits of those services.
Important note: I had two big companies PM me saying they send every single month to thousands of their past clients.
Your past clients are your gold mine. The #1 part of your company.
Without frequent communication, they will never know about these.
Surveys show 80% of your clients don’t remember your company name. Brand quickly.
Can’t afford it.
I’m already too busy. Build your brand!
I’m too busy being busy. This doesn’t mean busy making money, just busy.
We’ve already had a residential email series and a reminder series for a while. Now we have commercial email series.
See them right here.
And there’s even better news! All of your company contact info and logo are automatically entered. You don’t have t edit the emails one by one. It’s all set to go.
Soon we’ll be adding more emails, postcards, and sales letters into the commercial marketing course.