I asked my Facebook group what they thought was the #1 mistake. It’s no surprise that the cleaners who answered correctly have well-established carpet cleaning, tile cleaning, and maid service businesses.
When you understand this, you’ll have a better brand for your cleaning business, and you can make more profit.
Before I answer, know that I didn’t make this up. Nearly every marketing pro and I learned this first in Intro to Advertising.
And the answer is…marketing to your EXISTING CLIENT BASE.
STOP chasing new clients!
How much easier is it to clean for past clients?
Email Marketing – How to Become an Email Marketer
Hide behind a fake email address when you are using the email marketing system which includes the built in spam filter. Spam email can ruin your reputation with clients. By disguising your identity, you make it easier for your clients to identify you by your real email address.
a) Some spam filters also use keywords that are not found in the dictionary, and this results in your message being sent to a separate bulk mail folder for keywords that are common to other messages. It is necessary to include this keyword in your subject line.
b) It is possible to have a subject line with a keyword but then they will not understand what it is about and will not open the mail. It is better to choose only one keyword in the subject line.
c) There are numerous spam filters that can be applied to your email messages. There are many of them at “spam filters” websites. Spam filters with large number of rules apply to a user’s messages automatically, and they apply rules that are based on keywords, and, then, apply further rules if the message contains spam keywords.
Standard email format for the information industry
It is a basic test of a sender’s professionalism to respect the standards of the information business. When sending anything other than information that is directly related to the topic of the message, a sender must follow a pattern that is professional. A large majority of professionals in the internet marketing world have no concept of the difference between legitimate business communications and spam. Spammers will build entire websites around keywords and then send email with the sole intention of getting your message opened. This can destroy the reputation of your company. It should be obvious that an email that you sent has no purpose other than to waste your customers time and may even have negative connotations with your customers. If you have a legitimate information company with information to offer your customers, then you should take great care in designing the email to ensure your message is sent to someone who is genuinely interested in your message. There are many guidelines that can help ensure a professional environment for your messages.
* Be respectful and wait for feedback. If you have a great message to offer, then you should wait for a response from someone who is genuinely interested in your information before you try to sell.
* Only try to sell after the customer has requested information or asked to be removed from a list. This helps to avoid the chance of the customer being offended.
* Only try to sell once the customer has received something of value. If the customer has requested information on a topic that is irrelevant to your message, then you are wasting the client’s time.
The importance of email marketing cannot be overstated. The information is that easy, the ability to communicate to a great number of people at the same time is that easy. In many ways, email marketing is the most cost-effective tool to advertise a company, product, or service.
Print this plan out! Decide on 5 things to work on each week.
#2. Don’t fail to implement!
Don’t be scared to try advertising. Many who don’t want to advertise, tried it and failed. So now they’ve resolved to be happy with one truck or having a business that doesn’t get the sales they want. Don’t be afraid to try it again in a smarter way.
Yes, it’s an entire year of marketing ideas and strategies specifically for Carpet Cleaning, Tile Cleaning, Area Rug Cleaning, Pressure Washing, Maid services, and other cleaning businesses.
If you need ideas for marketing your cleaning company, this is what you need to check out. It’s completely free. All you have to do is click the image above and you’ll instantly get the PDF marketing plan.
It’s both online and offline marketing. For best results, I highly recommend that you do both. Don’t just stick to offline advertising because you’re afraid of online and don’t just stick to online advertising because you think that it might be a cheaper way to do marketing. Here’s a hint, online advertising is sometimes more expensive than offline advertising. It just really depends on how you do your marketing.
Maybe you’ve tried advertising in the past and you did it wrong. Or maybe, you fell victim to a scam artist that called you and promised the world. There are lots of horror stories out there where I’ve heard of Cleaners’ wasting tons of money on marketing. It happens all the time and in every industry. What you have to realize is that it’s not the marketing media that’s bad. It’s the execution of the marketing media. It’s all in how you do it.
Yes, some of these tips for marketing cost money. But some of them are absolutely free. And all of them are tactics that I’ve grown hugely successful cleaning companies.
Download the free report now and get all kinds of ideas for marketing your cleaning business. It’s a plan that will help you this year and in all of the years to come that you’re in the business.
Concentrating on what your clients WANT is one of the most important things you can do.
See the 6 most common things cleaning clients want:
It’s not always what you think.
A few of these things I’m hesitant to tell you about. But nonetheless, I’m laying it out on the line.
Sell your cleaning clients these 6 things and you’ll be well ahead of your competition.
I’ve done surveys myself and I’ve seen surveys from several other marketers like Howard Partridge and Jim Wolverton. So later, I’ll post what I’ve learned over my 24 years of experience.
Updated for 2021, I’ll show you the BEST way to target neighborhoods.
Is it EDDM, Radius Mailing, or What?
I’m doing a webinar next week with Cleanfax Magazine on this subject. It’s been a while since I’ve put out a neighborhood marketing video, so I thought this would be a good time.
If you’re thinking about doing postcard marketing, you can save yourself a LOT of money and hassle by seeing this.
Want to test-drive the software and see the whole reminder series? Click Here now!
You can remind past clients to rebook cleaning with our new automatic reminder system.
Plus, it gets you Google and Facebook reviews!
It’s all on AUTOPILOT.
You can automatically send a series texts, emails, and postcards.
It’s EASY with our new software.
Let me show you.
I’ve already created templates that can be auto-loaded into your account.
P.S.Yes, it works with Quickbooks and other scheduling software.You can keep your existing scheduling software or use the calendar for scheduling that’s already included in this system.
P.P.S.Want to see the texts and test drive the system?Click the link now.
Commercial and residential cleaning software walk thru
