2014 is in full swing.
TWO VERY important things to do:
1. Make sure you’ve written your top goals down. Not just “resolutions”, but real-life goals for your personal life and business.
2. Write out a marketing plan with EVERYTHING you plan on doing to achieve your sales goals for the year.
To help you, I’ve posted an updated list for 2014 of my BEST advertising predictions for cleaners.
What will be the BEST advertising methods for cleaners in 2014? See below for my best predictions.
Google will continue to be a leading way to get cleaning client for little to no money. But the traffic they are giving to cleaning websites will be unpredictable. Only cleaning websites with solid, unique content and a strong social media plan will remain ranking through the year.
Client Newsletters and Postcards will continue to be the number one best way to maintain a steady, predictable cleaning business. Those who pay attention to marketing to their current clients will prosper. Companies who neglect their existing clients will give part of the client base to their competition.
Facebook will be a source that gains many cleaners new clients for little advertising cost. The costs for Facebook’s pay-per-click advertising will rise due to popularity among small businesses. Use their paid advertising early in 2014 to gain new “Likes” and leads before costs go up.
Email newsletters will continue to be a great means of keeping in touch with prospects and clients. It’s low cost will make it very attractive. However, those who use email newsletters must get creative in keeping subscribers interested in remaining subscribed to the newsletter.
Every Door Direct Mail will remain a good advertising option for cleaners. Most small local businesses that want to test EDDM will have already tested it. Many will have tested it with poor results due to running a poorly written ad. Smart cleaning company marketers will continue to use EDDM to dominate the neighborhoods they want to target.
Yellow Pages…RIP.
Coupon mailers like Val-pak and RSVP will continue to hobble along. For some companies with value pricing, these methods of advertising will continue to do okay.
Groupon, Living Social and Similar Online Coupons will slightly gain popularity. Other online coupons will also emerge. Some cleaners will use these with some success.
Newspaper will continue to decrease. Subscribers are at a low due to many people getting their news online. But for some cleaners who service communities with the majority of residents 60+ years old, newspaper can still be a great advertising source.
Radio will become popular for companies who don’t know where to spend ad dollars. However, for many cleaners, radio will continue to be a bust if the campaign isn’t designed properly. For most cleaning companies, the only way your client will hire you is to call you. Since people don’t write down phone numbers from radio commercials, radio is difficult for cleaners unless the campaign is designed appropriately.
Stay BUSY all winter with EDDM, client newsletters, postcards, and more ads, graphic design, and printing done for you in Hitman’s Ad Coaching Club Here.
