John Braun

The Ad Hitman at Hitman Advertising.

Neighborhood Marketing [Podcast #3]

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Targeting high-end neighborhoods is one of the best means of advertising a cleaning company can do.

You can use flyers to target neighborhoods, but Direct mail is the best way to get clients in the biggest homes, in the best neighborhoods, and in an area of town you want to service.

  1. The old way with bulk mail where you buy mailing list.
    1. Yearly bulk mail permit fee.
    2. 25 cents bulk mail
    3. With mailing list, continually clean up mailing lists.
  2. The new way with EDDM no contract and 16 cents per home!
  3. EDDM requires
    1. Mailer be at least 6×8 inches and up to 12×14.
    2. Print it with the proper insignia and info.  Local Postal Customer City, State.
  1. Tips for better response of your EDDM.
    1. Include a compelling headline on each ad with a big promise or big benefit.  You’ll Get the Cleanest Carpet in Atlanta or The Secret to Removing Any Pet Stain.
    2. Include an offer with each ad.  Don’t just use X rooms for $X.  Do something your competitor is NOT doing.
    3. When you mail to a neighborhood, don’t be a one hit wonder.  Remember not everyone is interested in cleaning at the time you mail to them.
    4. Try EDDM.  Many cleaners love the versatility and the type of clients they get.
      1. Commit to a small test of at least 1000 homes.
      2. Mail to the same people at least three times.
      3. Mail them a great offer with a big promise.
      4. Once you get a system down that gets a great response, do it over and over.

Podcast: Play in new window | Download

Report: Target ANY Neighborhood

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Coaching club details at www.Hitmanadvertising.com/coaching

Want cleaning clients in high-end neighborhoods?

Every Door Direct Mail (aka EDDM) has been killing it for MANY cleaning companies.  It’s by far the easiest and lowest cost way to target any neighborhood.

* Mail for as little as 16 cents per home

* No permit or yearly fee required

* Target only the neighborhoods you want

This is the best thing that’s come along for cleaning companies since Google.

And there’s a good chance your competitor is NOT doing this.

See the report NOW by clicking below or call 888-211-7702 to get the report mailed to you.

Click here to download the PDF report

Click here to get the report

Free Report for Carpet Cleaning Business

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Hitman Advertising launches a free report to help carpet cleaning businesses with their postcard advertising.  The report is a step-by-step guide to show cleaning companies how to go about mailing postcards and every door direct mail pieces.  It’s available for instant download.

Advertising a small business is tough these days.  Consumers are constantly bombarded by advertising messages more than ever.  They are skeptical to respond to any type of marketing message.  And for the cleaning business, advertising can easily be ten to twenty percentage of the operating budget.

Failed advertising can ruin a company.  A cleaning business operates in a way that it relies on repeat clients calling again and again for frequent cleaning.  But in order to get this repeat business in, client mailers are key.  Many of the most successful cleaning businesses in the world use postcards to grow their business.

Postcards are a popular choice for cleaning companies because of the relative low investment in printing and fulfillment.  When mailing postcards there is no need to stuff envelopes or fold letters.  And there are even ways to have the postcard labeled for you.  The ease of using postcards makes postcard marketing an attractive alternative for the carpet cleaning business.

John Braun, owner of Hitman Advertising, said, “I’ve seen postcard advertising double the sales of several carpet cleaning companies.  It’s all about frequent communication with the right message to the right prospect.  Marketing to the clients that have used a cleaning company in the past is smart.  And repeatedly advertising to targeted neighborhoods is smart too.”

Hitman Advertising specializes in helping cleaning companies get the most profit possible from their advertising.  They are now offering the free report, “How to Cut Your Postcard and Newsletter Marketing Costs in Half” at https://www.hitmanadvertising.com/blog/cut-your-marketing

You can visit their website at www.Hitmanadvertising.com or call 888-211-7702 for the free report.

Developing Your Marketing Plan [Podcast #2]

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Here’s my new podcast on how to develop your marketing plan.

Here’s what you’ll find out:

  1. Most important thing you can do in your business is concentrate on marketing.  And why your marketing plan is the first thing you should do.
  2. What is a marketing plan?
  3. What should YOU include in YOUR marketing plan?

Listen by clicking play below or download the MP3:

Podcast: Play in new window | Download

Click here to get an entire marketing plan with done-for-you postcards and ads for your cleaning biz.

Postcards and Newsletters Done For You

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Cleaners all over are thrilled with this.

They are so happy to not worry about doing their own mailings.  And they can make MONEY because we do this for them at such a low cost.

– Client newsletters and postcards are completely done for you

– EDDM postcards designed for you

– Printing done at the lowest prices around

Now here’s a special offer that can make your first month in the coaching club pay for itself right away.

You get your first print job done AT OUR COST.  This is an additional 21%-41% off.  Members can save $100-200 off their very first printing order.

See this video for how it works…

Click Here for Coaching Club Sign Up

Postcard and EDDM Marketing Webinar Replay

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In case you missed it, here it goes…

Last night I held an info-packed webinar.

Pulling out all the stops on how a cleaning company can make MORE
money with postcard marketing and Every Door Direct Mail (aka EDDM).

I even revealed a way you can get client postcards and newsletters
completely done for you.  And for only the next 10 people, it’s
virtually FREE to get it done.

The first 75% of the video is all solid training and examples
of how to do this type of advertising.

But if you’re only interested in having it done for you, fast
forward the video to 1:10:00 and get the quick details.

The Next 10 Sign Ups Get it Virtually FREE

Click Here to Get Postcards & EDDM Done For You

Membership easily pays for itself from the start!

Free Postcard Marketing Webinar Training

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Re: [Tonight] Free Postcard Marketing Webinar Training
From:  John Braun

Tonight, I’m holding a FREE training webinar to help you get new
clients and keep existing clients with Postcard and EDDM marketing.

I don’t hold these free webinars very often, but there are some
important new things I wanted to let you know about.

Register right now at the link below…

https://www2.gotomeeting.com/register/783054522

I’ll be teaching on how to get MORE referrals, MORE frequent
cleaning, and HIGHER job tickets with postcards.

Plus, you’ll find out how to target ANY neighborhood for as little
as 15 cents per home using Every Door Direct Mail.

***Then Download this FREE Special Report***

After you sign up for the webinar, make sure you get this report on
“How to Cut Your Postcard & Newsletter Marketing Costs in Half.”

Get the special report NOW at the link below..

https://www.hitmanadvertising.com/blog/cut-your-marketing

Until later,

John Braun
Ad Hitman

P.S.  Don’t miss the webinar tonight.  It’s a one time only event!

Here are the times…
6pm pacific | 7pm mountain | 8pm central | 9pm eastern

Hitman Advertising Launches New Podcast

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Hitman Advertising along with the trade publication ICS Magazine launches the Hitman Advertising Show. Carpet Cleaning companies learn how to market their business.

Hitman Advertising and ICS Magazine launch new podcast to help carpet cleaning businesses with marketing.  The podcast show is called ” ICS Magazine Presents The Hitman Advertising Show.”  It is found on Itunes, Hitman Advertising’s blog and ICS Magazine’s site.

It can be tough for a carpet cleaning business to learn how to get new leads.  As with any small business, advertising is expensive.  It can cost an average of $50-100 for a company to gain one new client.  And many carpet cleaning companies through their money into advertising with little to no results.

In this new economy, starting up a small business that requires little capital is common.  A carpet cleaning service is a popular choice for many beginning entrepreneurs with a small budget.  But the number one cause of business failure is lack of planning.

John Braun, owner of Hitman Advertising, said, “I’ve been helping carpet cleaning businesses use the right kind of advertising to grow their business for five years.  When I thought of starting a podcast on this subject, ICS Magazine was the first choice for me to joint venture with.  I love helping cleaning companies grow and get more business.

Episode 1 is already published and available to listen online or download.  The first episode subject sets the tone.  It’s about how to brand a carpet cleaning business.  Branding is the foundation that every business needs to help prospects and clients remember who they are.

How to Brand Your Cleaning Business [Podcast #001]

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ICS Magazine Presents The Hitman Advertising Show.

Episode 1, How to Brand Your Cleaning Business

1. Why branding your business is important

a. The marketing practice of creating a name or design that identifies and differentiates a service from other services

b. Story of branding

c. You can charge higher prices

d. You can sell your company for more money.  Michael Gerber

e. Bring you more faithful clients

f. Bring you MORE clients.  Studies show brand is picked over generic.

*Most cleaners are generic.  This is where you can shine!

2. Don’t confuse brand/image advertising with branding

a. Brand advertising should be combined with direct response advertising

3. Ways to brand your cleaning business

a. Everything your client and prospect sees

*Personality:  what colors?  Shapes?  Movie?  Music style? Car?

b. Your advertising should have a central theme that is your brand

b. Write in a short phrase what your company is about.

c. ie. Company with best guarantees.  Best reputation.  Fastest response.

d. Everything your client and prospect sees

4. Keep your brand in front of your clients and targeted prospects-never forget.

a. Newsletter and Postcards 1-2 months.

*Repeats clients are GOLD.  It costs twice as much to go after a new client that keep existing

b. Email newsletters every 1-2 week.

c. Facebook page post every week.

d. Leave clients and prospects gifts: Magnets

e. Leave behind spot remover, pens, etc.

f. Continually market to them AFTER the service is done.

Concentrating on branding your cleaning biz is one of the most valuable things you can do.  Your biz will be more valuable and you’ll make more money.

Listen in on the podcast now below:

Podcast: Play in new window | Download

Cut Your Newsletter and Postcard Marketing Costs in Half

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Here’s a brand new report I put together.

Originally most of this information was only available in my coaching club member’s area. But for a short time I’m making it available on my blog.

* See how to save hundreds of dollars on your postage

* Get a mailing schedule that shows the best times to mail

* Find the best mailing methods for newsletters and postcards

And many more tips to save you money and help you create more profitable mailers to clients and new prospects.

Click here to get the report

Click Here for the report

(It’s a large Adobe PDF document that may take a few minutes to download)