John Braun Click Here to Join My Ad Club and Get All of These Templates and Designs Done for You
Your cleaning clients don’t know.
If you’re open, LET THEM KNOW.
Here’s a video with some ways to do that.
Your clients are the most valuable asset in your company. Tell them what you’re doing. Tell them you’re available.
P.S. Many cleaners are doing much better…especially when they start doing these marketing tactics.
2 ways to get in the Simple SEO Course
Sign up right here for $197
Join or already be a member of my Ad Club right here
What I learned about SEO after looking at 112 cleaning websites:
I’ve been talking to hundreds of cleaning and restoration companies about their SEO the past four weeks.
Some of what I found shocked me. Some were predicted.
I’ll tell you all about it in this video:
Many of the same easy-to-fix problems keep coming up. A few things I’ve seen are QUICK fixes, but they are dooming website ranking.
P.S. I’ve been doing this for 15 years, so I’ve seen it all. Looking into websites and SEO plans of your competition and other cleaners can open your eyes.
I’ve been talking to hundreds of cleaning & restoration companies about SEO the past 4 weeks.
Some of what I found shocked me. Some were predicted.
These are things NO cleaning and restoration company should be doing. EASY fixes.
Falling for a telemarketer or Facebook group spammer.
Site keywords not set.
Too many links.
Title tags and H1 headers not set.
Websites bogged down with big pictures or too many pics.
WordPress plugins causing issues.
Sometimes SEO is EASY!
Get reviews.
Bare minimum, optimize Google My Business.
Here’s an intro video I did with 7 mistakes cleaners make:
2 ways to get in the Simple SEO Course
Sign up right here for $197
Join or already be a member of my Ad Club right here
Right now is HUGE opportunity to get ranking.
URGENT: Your competitors are canceling or pulling back SEO services.
Now is your chance to rise up and get FREE leads.
My NEW “Simple SEO for Cleaners” Course is the best way to do it.
OK, I’ll make this quick & simple…
I just opened registration for my all-new Simple SEO Course.
https://www.hitmanadvertising.com/getongoogle.html
Right now is a HUGE opportunity to gain ranking.
Your competitors are canceling or pulling back SEO services. Now is your chance to rise up and get FREE leads.
Cleaners have been asking me for an updated SEO course for a long time. So I decided NOW is the perfect time.
My NEW “Simple SEO for Cleaners” Course is the easiest way for you to learn how to get ranking.
P.S. I’ve priced this course so any company can afford it, even during this crisis. This is a cheap investment in your business.
P.P.S. The course registration is open, but the intro price ends soon. Get sign up details at the link below.
* The video quality gets better after the first 3 minutes.
Podcast: Play in new window | Download
Ways to get past clients booking appointments and giving you a deposit NOW. Cleaning services staying busy that doesn’t require contact with clients.
SEO opportunity. Companies are pulling back on SEO services right now. Simple SEO Course is coming next week.
Services that ARE doing good.
For some, carpet cleaning, tile cleaning, and maid services. For most, pressure washing and area rug cleaning. For those who market deep cleaning and sanitization, doing well.
Past client marketing. Email, Facebook, postcards, letters, and maybe texts/voicemail drops.
We’re open!
Gift card/ pre-purchase book now cleaning offers.
I miss you emails and letters.
New client marketing pressure washing and rug cleaning.
Letters, emails, and Facebook posts.
Commercial. Sales letters, LinkedIn, Facebook, calls, voicemail drops.
Post on community groups on Facebook, LinkedIn. 10 FREE chairs cleaned and treated with sanitizer in waiting rooms or office areas.
Letters to commercial.
Deep cleaning letter.
Clo2 Marketing
Postcard, NEW brochure.
Letters coming.
Here are a few resources for you.
Click each video to watch and/or download the audio MP3 to listen later.
Cleanfax Magazine interviews me on marketing during the crisis.
Shawn Bisaillon, IICRC instructor, Interview
Marketing ideas during this crisis.
Rachel Adams Interview on Coronavirus Cleaning
Using Clo2 Chlorine Dioxide for Cleaning
Courtney Lee Interview
Ivan Turner Interview
Cleaners Will Get Through This [No Cost Training Series]
Over the last two weeks, I’ve interviewed 7 different leaders in our industry.
Jeff Cross, editor of Cleanfax Magazine, also interviewed me the other day.
See all 7 of the videos here:
https://www.hitmanadvertising.com/blog/resources-crisis/
Some of the topics talked about in this series :
* Marketing your cleaning services during this time
* Communicating with your clients
* Cleaning for health
* Reducing employees and your exposure
* Protocols for wipe down services
* Clo2 / Chlorine Dioxide
Whether you’re working and staying busy or waiting for the stay home order to end, you can do things RIGHT NOW to prime the pump as soon as you’re able to go out.
Spring is here! Your clients need you.
Podcast: Play in new window | Download
Notes on the Clo2 webinar:
Wendy Billing GetClo2, Jim Taylor Aces Environmental Services, Rob Decker
What’s Clo2 used for best?
Can we effectively use Clo2 for sanitization?
Sodium chloride (what’s in stabilized products to make liquid), chlorine dioxide. Procure Vitaloxide.
Sanitizers.
Grey area?
Confirmed cases vs non-confirmed.
What has Clo2 been used on? Anthrax in Senator Kerry’s office. And mold.
Is it safe to use? What precautions do you need to take?
What claims can you make? Certificate of cleaning?
What claims can you NOT make?
Show Special: Tell me you saw this on Hitman
First five people to sign up and purchase a startup bundle within 7 days of tonight’s webinar, will receive their membership for 500.00, in addition to the saving on the product. This is a 750.00 value.
Do your cleaning clients know you’re open, when you’ll open, and what you can do for them?
Commercial clients need you right now. Do they know you’re able to help?
See this video.
In the video I’ll show you:
* Quickest way let your clients know when you’re open
* Sneaky way to get a message to a commercial client now
* What cleaners who are staying busy are doing this week
* If you do area rug or pressure washing, get work without exposure
* When it’s okay to mention sanitizer treatments to clients
You’ll get some proven marketing ideas to use right away and see what other cleaners are doing to book jobs.
Podcast: Play in new window | Download
Rachel Adams Webinar Notes.
Links mentioned in this webinar:
Podcast: Play in new window | Download
Download the audio replay MP3 download.
Courtney Lee: One of the best connectors in the cleaning business.
Podcast: Play in new window | Download
Quote from Ivan to tell Commercial facilities: “We’re here to serve as an extension of your emergency response team.”
1. No fear-mongering. Your clients will remember how you helped them through this crisis.
2. Many cleaners and restorers are still doing well! People need us. Give some stories.
a. Connect with restoration or trauma clean up companies.
3. Contact past clients, especially commercial. Many of them do NOT know how you can help them.
4. How should we communicate what we can do with our clients? (STRESS that we are NOT attorneys and they should consult one).