You can get MORE sales by educating your clients and prospects.
This is what the most successful cleaners I know do.
See this new video.
Do this with email marketing, postcards, newsletters, LinkedIn, and Facebook.
It’s about marketing to Clients, Prospects, Realtors, Retailers, Property Managers, Pet Groomers, Contractors, Vet…or ANYONE who can refer your service.
1. You get this card designed and BIG discounts on printing in my Ad Club. Get details HERE. Get 1000 of these glossy, thick gift cards printed for just $55 + shipping.
2. Or, for a limited time, get this template custom graphic designed with your company info for $147. Then get 1000 of these glossy, thick gift cards with rounded corners printed for just $55 + shipping. Order Info Click Here.
Some of my competitors HATED that I gave these out.
Some blatantly COPIED my gift cards and started using them.
See one of the best marketing tools you can do less than $40.
Give them to realtors, floor retailers, interior designers, general contractors, plumbers, and property managers.
Send them in sales letters to select neighborhoods…Yes, been doing this before EDDM.
Send them to commercial prospects like doctors, lawyers, private schools, and other commercial accounts.
Using these can easily double your referrals from the best referral sources.
These gift promo cards are viewed to be MUCH more valuable than a coupon or even a FREE room of cleaning offer. They look like a real gift card and, for all practical purpose, we treat them as a real gift card. The only difference is we give some special exclusions on the back of the card to keep the offer from getting abused.
Click to see larger.
3 Ways to Use These Cards:
1. Pass them out to businesses who can refer you to their clients. We pass them out to flooring retailers, realtors, interior designers, plumbers, maid services, builders, property managers, and other places that can hand you NICE jobs. We pass them out at their office or we’ll send a few to them in the mail along with a letter that gives benefits of how we can help them.
2. Hand them out at networking events. Why give out plain old business cards when you can give out gift cards? Go to networking groups as the bearer of gifts!
3. Distribute them to high-end neighborhoods. We send these out in a letter that gives compelling benefits of our service. We also use these in doorknob hanger packets.
Back side. Click to see larger.
It’s one of the CHEAPEST tools to promote referrals and set yourself apart from the competition. I’m all about setting my company apart from my competitors.
We use them in different dollar amounts…$25, $50 and $100. The potential job that can be referred depends on the amount. For example, realtors normally get $50 or $100 gift cards. A property manager who rents small homes may get a $25 gift card.
These cards are printed up to look like actual gift cards. But they’re really a thick, glossy, larger business card. Upon looking at the card, they look like a gift card. But when you hold it in your hand it doesn’t feel quite like a thick, plastic card. It does the job at an economical price so we can afford to pass out thousands of them all over the city.
See this video on how I used these cards at a Realtor luncheon.
Listen to this “Cleaning Success” interview I just did with Jonathan King of King of Kings Carpet Cleaning on “How to Love and Keep Your Cleaning Clients.”
Jonathan used one of my “Times are Tough” letters to get a 3000% return on his investment. He’s been in business for 23 years and has served as a pastor for nearly 30 years.
