Advertising

For details on how you can get these ads done for you, see Hitman’s Ad Coaching Club Here.

Is one of your top goals to increase sales in your cleaning biz?

Here’s one incredible marketing tactic you can do right now.

This is something being used by most highly successful cleaners.

If you do it regularly, you’ll add AT LEAST 20% sales to your cleaning biz.

And I’ll GUARANTEE IT!

P.S.  This is sure to create some controversy.  And of course, the naysayers will disagree.  But you can’t argue with this.

2014 is in full swing.

TWO VERY important things to do:

1.  Make sure you’ve written your top goals down.  Not just “resolutions”, but real-life goals for your personal life and business.

2.  Write out a marketing plan with EVERYTHING you plan on doing to achieve your sales goals for the year.

To help you, I’ve posted an updated list for 2014 of my BEST advertising predictions for cleaners.

What will be the BEST advertising methods for cleaners in 2014?  See below for my best predictions.

Google will continue to be a leading way to get cleaning client for little to no money.  But the traffic they are giving to cleaning websites will be unpredictable.  Only cleaning websites with solid, unique content and a strong social media plan will remain ranking through the year.

Client Newsletters and Postcards will continue to be the number one best way to maintain a steady, predictable cleaning business.  Those who pay attention to marketing to their current clients will prosper.  Companies who neglect their existing clients will give part of the client base to their competition.

Facebook will be a source that gains many cleaners new clients for little advertising cost.  The costs for Facebook’s  pay-per-click advertising will rise due to popularity among small businesses.  Use their paid advertising early in 2014 to gain new “Likes” and leads before costs go up.

Email newsletters will continue to be a great means of keeping in touch with prospects and clients.  It’s low cost will make it very attractive.  However, those who use email newsletters must get creative in keeping subscribers interested in remaining subscribed to the newsletter.

Every Door Direct Mail will remain a good advertising option for cleaners.  Most small local businesses that want to test EDDM will have already tested it.  Many will have tested it with poor results due to running a poorly written ad.  Smart cleaning company marketers will continue to use EDDM to dominate the neighborhoods they want to target.

Yellow Pages…RIP.

Coupon mailers like Val-pak and RSVP will continue to hobble along.  For some companies with value pricing, these methods of advertising will continue to do okay.

Groupon, Living Social and Similar Online Coupons will slightly gain popularity.  Other online coupons will also emerge.  Some cleaners will use these with some success.

Newspaper will continue to decrease.  Subscribers are at a low due to many people getting their news online.  But for some cleaners who service communities with the majority of residents 60+ years old, newspaper can still be a great advertising source.

Radio will become popular for companies who don’t know where to spend ad dollars.  However, for many cleaners, radio will continue to be a bust if the campaign isn’t designed properly.  For most cleaning companies, the only way your client will hire you is to call you.  Since people don’t write down phone numbers from radio commercials, radio is difficult for cleaners unless the campaign is designed appropriately.

Stay BUSY all winter with EDDM, client newsletters, postcards, and more ads, graphic design, and printing done for you in Hitman’s Ad Coaching Club Here.

Hope you’ve had time away from your cleaning biz and time with your family!  I’m taking a quick trip to the mountains soon to see snow.  In Florida, there’s no chance of snow.

For this last week of the year, I’m giving out the same killer offer I made the week of Thanksgiving, PLUS some extras.

See the best bonuses I’ve ever offered:

https://www.hitmanadvertising.com/coaching

Two reasons why I’m doing this:

1.  January and February are tough months for cleaners.  So I’m pledging to do everything in my power to help you keep busy these months.

2.  It’s the end of 2013, so the smartest end-of-the-year investment you can make in your business is to invest in marketing.

Here’s to making 2014 a great year for cleaners!

Until later,

John Braun
Ad Hitman

P.S.  Not only am I offering the bonuses…but this week only I’m making two different payment plans available that can SAVE you lots of money and possibly be a great tax deduction for you.

https://www.hitmanadvertising.com/coaching

BONUSES END DEC 31st Get ads, graphic design, mailing fulfillment, and more done. Click Here for Hitman’s Ad Coaching Club.

This is exactly what I would’ve needed to see back when I was struggling to get clients in winter.

P.S. Be sure to click and watch it now.

P.P.S  Here’s what the webinar was all about:

* You’ll see a letter that generated a 5000% return on investment for one of my clients.  Plus others have gotten their best response ever with this series.

* You’ll get Free and low-cost ways to get cleaning clients during the winter.

* You’ll see client postcards that get HIGH job tickets…even in January from cross-selling your services.

* You’ll unlock the secrets of creating a “Killer Offer” without lowering your price.

* And you’ll discover how to use Neighborhood Marketing with EDDM to target your ideal clients for only 16 cents per home.

Sign up for my FREE webinar on “Beating the Slow Winter” this Thursday night, December 19th.  Register NOW at https://www2.gotomeeting.com/register/190198314

Just updated my Winter Marketing Plan for 2014.

It’s FREE and it’s posted RIGHT HERE BELOW ready for you.

Click Here to Download Now

Also, keep watching your email.  I’m holding a special “Winter Marketing Plan” webinar this Thursday night.

Plus, watch for a series of Winter marketing tips I’ll be sending over the coming weeks.

P.S.  Make sure you start planning your January NOW.  Download
the Winter Marketing Plan now.

SPECIAL EVENT: Join me this Thursday, December 19th for a FREE webinar on “Beating the Slow Winter.”  Register NOW at https://www2.gotomeeting.com/register/190198314

Just for the week of Black Friday, I’m giving away the NEW Social Media for Cleaners Course FREE.

All you need to do is purchase any of my popular training packages below BEFORE Monday, December 2, 2013.

You’ll get the Social Media for Cleaners Course here FREE.  If you’ve already purchased the Social Media course, email me for a special deal.

Just order ANY package below:

Every Door Direct Mail Course.  This is a killer way to target high-end neighborhooods to get cleaning clients in winter.

Commercial Advertising Course.  Commercial clients need cleaning regardless of the season.

Postcard Ad Package.  Over 30 postcards to mail to your clients throughout the year.

Holiday Marketing Package.  Send greeting cards and postcards to clients for Christmas.

This is the perfect combo to help you with your regular offline and online marketing!

After you order the package, expect an email from us within one business day with the Social media for Cleaners log in.

If you’re interested in monthly coaching, graphic design done for you, and ongoing ads, see the Black Friday Special on Hitman’s Advertising Coaching Club here.

Since Black Friday is next week, I’m going to give you some ideas to get cleaning business coming in now.  This is stuff you can use at the spur of the moment.

Black Friday is a perfect time to jump in the conversation already going on in the mind of your prospects.  So why not take advantage?

First, come up with a killer offer.  This is an offer that seems too good to be true in the eyes of the client.

WARNING:  Make sure you’re still making money on this offer.  When I say “killer offer,” I’m NOT suggesting you give huge discounts for no reason.  If you give discounts, have a purpose in mind to make money from that discount.

Some examples:

Cross-sell your services.  If you primarily do carpet cleaning, give away $50 in FREE tile cleaning with a $150 or more carpet cleaning purchase.  This will lead the way for you to do MORE tile cleaning.

Run a special “Groupon” style offer now that is only good two weeks following Christmas.  This is time that you’re likely to be slow, so giving away an incredible deal during weeks when sales are low can help keep your techs busy.

Give gifts or discounts when clients purchase high-dollar cleaning.  When a client gets cleaning over $300 or $400, give away extras such as a FREE bottle of spot remover, FREE area rug cleaning, or a small dollar amount off.

Sell gift certificates.  Since people are in the mood for gift buying, offer gift certificates for your cleaning service at a discounted rate.

How will you get the word out at the last minute about these Black Friday offers?

Facebook.  Since it’s the most visited website in the world, your clients are on Facebook.  You can post the special on your personal page, business fan page, and even create a Facebook ad announcing the specials.

Google Adwords.  Show up instantly in the search engines announcing your Black Friday special.  Adwords is great for doing this.

Craigslist.  Normally I’m not a big fan of media that may make your company brand look cheap.  But in the case of Black Friday specials, it is okay in my book.  Announce your deal on Craigslist.

Email newsletter.  Send an email to your entire client list announcing your special offer.

Make sure you include a start date and end date when your offer is good.  Also include any other exclusions like “not valid with other offers” and “other exclusions may apply.”  You want to give a killer offer without someone blatantly taking advantage of your generosity.

It’s the holiday season.  Go make the most of it!

Keep watch for an email from me next week about a killer Black Friday offer I have for you!

Get Facebook ad, Google Adwords and email newsletter training.  Plus Postcards, EDDMs, Brochures Done-For-You in Hitman’s Ad Coaching Club Right Here.

Get These Postcards and Cards Done For You Here

November and December are great months for cleaning companies.

You want to be at the top of mind with your clients and prospects…especially during the holiday season.

One of my top goals is to give you killer marketing ideas on a regular basis.

So I made a video showing you examples of:

1.  Thanksgiving client postcards and greeting cards

2.  Thanksgiving EDDM mailers target high-end neighborhoods

3.  Christmas postcards and greeting cards

Time is of the essence to prepare your holiday marketing NOW.  There’s lots of business this time of year, but you need to prepare to get the jobs coming in.

See the holiday marketing examples above.

Option 1: See What You Get in Hitman Coaching Club Here

Option 2:  Get Holiday Marketing Package Without Coaching