2013 is officially kicked off. So I want to get right to what I believe is happening in the advertising world for cleaners.
Since the latest Google updates, it’s become somewhat unpredictable in how rankings will show.
Now that the postal service has launched EDDM (Every Door Direct Mail), lots of things changed.
And what about Val-pak, RSVP, Angie’s List, Groupon, and other advertising sources?
I’ll tell you my predictions:
Google will continue to be an excellent source for cleaners to get new clients for little money. However, rankings will continue to bounce around. Many cleaner sites will lose ranking due to poor content on the site. Having a solid internet marketing plan will continue to be one of the best advertising investments a cleaning company can make.
Every Door Direct Mail will become more popular. As small businesses see advertising the USPS is doing, more will catch on. But only the smart marketers, who do it properly, will continue to use EDDM. This will continue to make EDDM a great advertising source.
The Yellow Pages…ah, never mind. Everyone knows where it’s headed.
Coupon mailers like Val-pak and RSVP will rise in popularity due to less advertising dollars spent on yellow pages. This can be a great opportunity for some companies. But BEWARE…coupon pricing isn’t the market you want to get stuck in.
Groupon will continue to lose popularity. Other companies like Living Social, Dealfind, and other local Groupon-like sites continue to dilute their market share. Many companies were disappointed Groupon’s lack of customer service (I know I was). Nonetheless, some cleaners will still use Groupon with some success.
Newspaper will continue to decrease. Subscribers are at a low due to many people getting their news online. But for some cleaners who service communities with the majority of residents 60+ years old, newspaper can still be a great advertising source.
Radio will get an increase in advertisers. Many companies don’t know where to spend ad dollars, so they turn to radio. For many cleaners, radio will be a bust if the campaign isn’t designed properly. Remember, for most cleaning companies, the only way your client will hire you is to call you. People don’t write down phone numbers from radio commercials.
Whatever you do, make your advertising get you clients!
See my Advertising Coaching Club to get ads completely created for you (graphic design and all).