Get help with emails, texts, postcards, and branding your cleaning company in the Ad Coaching Club Here
Do you want to clean for your clients again?
If YES, you need to build that relationship through branding.
If NO, you need to re-do your entire marketing plan because you’re getting the WRONG CLIENTS.
Watch the branding lesson here:
You’ll find out:
💰What the most successful cleaners do.
💰The dangers of email and text marketing.
💰What happens if you don’t contact clients for several months?
P.S. When you get this, many cleaners see a 75%+ repeat client ratio. You’ll keep more clients, get more referrals, and get HIGHER job tickets.
I did a survey on my Facebook Cleaning Marketing Group and here are some of the answers I got…
Frequent branding does 3 things:
Your clients know you’re still in business.
Clients know about all the services you do.
Clients know about the benefits of those services.
Important note: I had two big companies PM me saying they send every single month to thousands of their past clients.
Your past clients are your gold mine. The #1 part of your company.
Without frequent communication, they will never know about these.
Surveys show 80% of your clients don’t remember your company name. Brand quickly.
Can’t afford it.
I’m already too busy. Build your brand!
I’m too busy being busy. This doesn’t mean busy making money, just busy.
I asked my Facebook group what they thought was the #1 mistake. It’s no surprise that the cleaners who answered correctly have well-established carpet cleaning, tile cleaning, and maid service businesses.
When you understand this, you’ll have a better brand for your cleaning business, and you can make more profit.
Before I answer, know that I didn’t make this up. Nearly every marketing pro and I learned this first in Intro to Advertising.
And the answer is…marketing to your EXISTING CLIENT BASE.
STOP chasing new clients!
How much easier is it to clean for past clients?
Email Marketing – How to Become an Email Marketer
Hide behind a fake email address when you are using the email marketing system which includes the built in spam filter. Spam email can ruin your reputation with clients. By disguising your identity, you make it easier for your clients to identify you by your real email address.
a) Some spam filters also use keywords that are not found in the dictionary, and this results in your message being sent to a separate bulk mail folder for keywords that are common to other messages. It is necessary to include this keyword in your subject line.
b) It is possible to have a subject line with a keyword but then they will not understand what it is about and will not open the mail. It is better to choose only one keyword in the subject line.
c) There are numerous spam filters that can be applied to your email messages. There are many of them at “spam filters” websites. Spam filters with large number of rules apply to a user’s messages automatically, and they apply rules that are based on keywords, and, then, apply further rules if the message contains spam keywords.
Standard email format for the information industry
It is a basic test of a sender’s professionalism to respect the standards of the information business. When sending anything other than information that is directly related to the topic of the message, a sender must follow a pattern that is professional. A large majority of professionals in the internet marketing world have no concept of the difference between legitimate business communications and spam. Spammers will build entire websites around keywords and then send email with the sole intention of getting your message opened. This can destroy the reputation of your company. It should be obvious that an email that you sent has no purpose other than to waste your customers time and may even have negative connotations with your customers. If you have a legitimate information company with information to offer your customers, then you should take great care in designing the email to ensure your message is sent to someone who is genuinely interested in your message. There are many guidelines that can help ensure a professional environment for your messages.
* Be respectful and wait for feedback. If you have a great message to offer, then you should wait for a response from someone who is genuinely interested in your information before you try to sell.
* Only try to sell after the customer has requested information or asked to be removed from a list. This helps to avoid the chance of the customer being offended.
* Only try to sell once the customer has received something of value. If the customer has requested information on a topic that is irrelevant to your message, then you are wasting the client’s time.
The importance of email marketing cannot be overstated. The information is that easy, the ability to communicate to a great number of people at the same time is that easy. In many ways, email marketing is the most cost-effective tool to advertise a company, product, or service.
Print this plan out! Decide on 5 things to work on each week.
#2. Don’t fail to implement!
Don’t be scared to try advertising. Many who don’t want to advertise, tried it and failed. So now they’ve resolved to be happy with one truck or having a business that doesn’t get the sales they want. Don’t be afraid to try it again in a smarter way.
Concentrating on what your clients WANT is one of the most important things you can do.
See the 6 most common things cleaning clients want:
It’s not always what you think.
A few of these things I’m hesitant to tell you about. But nonetheless, I’m laying it out on the line.
Sell your cleaning clients these 6 things and you’ll be well ahead of your competition.
I’ve done surveys myself and I’ve seen surveys from several other marketers like Howard Partridge and Jim Wolverton. So later, I’ll post what I’ve learned over my 24 years of experience.
