Get these postcards here in the Ad Coaching Club
Summer in the cleaning biz varies for most cleaners.
Are you slow?
Are you busy?
Is business up down?
Whichever you are, I want to show you some ideas to keep busy.
These are summer and 4th of July themed marketing ideas.
Check out these postcard, EDDM, Facebook ad, and email newsletter concepts.
Your best marketing management is to do something BEFORE YOU ARE SLOW.
See these summer marketing ideas now:
Click Here to Sign-Up for the Ad Club and Get in the Online Marketing Course FREE
Cleaners can do this on Facebook super easy.
I’ve been teaching how to use Facebook ads and Google Adwords in my Online Neighborhood Marketing Course the past two weeks.
2 things I’m SHOCKED that cleaners aren’t doing:
1. One quickly adds dozens or hundreds of likes to your Facebook business page. And it only takes two minutes to do.
2. The other tactic takes maybe five minutes and it helps you get back in touch with your past clients and prospects on Facebook for around 40 cents per click.
The bad news is one of these tactics will NOT be available in a few months. The other tactic is rumored and prone to not be available.
This is SUPER EASY STUFF to do.
See how to do it in this video I just shot.
P.S. Good news! If you haven’t gotten into the Online Neighborhood Course, you still can! All you need to do is join the Ad Coaching Club and you’ll have full access along with all the videos, handouts and recordings.
The sign-up details link will be below the video on the page link below.
Watch the video first and see how to do these easy Facebook tactics.
Sign up for the Ad Club Here and get in on the Online Neighborhood Marketing Course starting next week.
How would you like to show up on CNN and Weather.com?
This would be in very specific high-end neighborhoods.
…and you could do it for way less than $100 a month?
Sound good?
I just put up video #3 in the Geo-Targeting series.
Watch it now.
I always say you should market in ways that your competition does NOT market. This is one of those ways. Do it now!
If you’re doing ANY online marketing…
* Blogging
* Email Newsletters
I HIGHLY recommend you tie your efforts in with a solid re-targeting system.
See how to do it in this video.
This will allow you to follow your website visitors ALL OVER FACEBOOK.
…for weeks AFTER they leave your website.
In this video I let you watch over my shoulder while I set up a Facebook re-targeting campaign for one of my clients.
If you’re doing any marketing on Facebook, this is really valuable.
Re: Cleaning Ads on Facebook
As the holidays approach, you may want to do some Facebook ads.
BUT WAIT…Facebook changed their platform.
In all honesty, the changes aren’t too severe. But some of my clients asked me to do a quick review of how to put up a Facebook ad.
So I just shot this with some good practices on what to do.
This video will walk you through the new way of setting up a Facebook ad for your cleaning biz.
One of my clients emailed me and said….
“Why are my competitor’s ads longer than mine?”
“Google changed Adwords again, that’s why”… I said.
Adwords gets many cleaners HUGE response.
4-to-1, 6-to-1, even 12-to1 returns are common.
But…you have to know their system and keep up when they change.
So I shot this video to keep you up to date on the NEW way you can create ads in Adwords.
If your ads have NOT been updated, you’re throwing away money.
See my “5 Tips for Writing Better Adwords Ads” after this new update. You’ll be surprised at how well Adwords can work when you do it right.
This is an underused method of advertising that brings in thousands of dollars in business every month for many cleaners…all for around $20 per month.
My Promise To You:
I’ll show you exactly how to make more money in the cleaning business and cheap way of getting new clients and keeping existing clients… all while only spending $20 per month.
What is this method of advertising?
Email marketing. No, not spam email, but instead, permission based marketing. Yes, you can design it so some people will automatically sign up for your email newsletters. In some cases, this can be an automatic, set-and-forget type of marketing.
Here’s what email will do for you:
• You’ll have the cheapest way of getting new clients and keeping existing clients.
• You NEVER have to worry about spending too much money to keep your clients.
• What else can you do with your advertising budget when you have budget to spare?
WARNING: What I’m about to show you is one of the cheapest ways to capture prospects and keep existing clients. But it by NO means should be the only marketing you do to keep your beloved clients. I HIGHLY RECOMMEND postcard and newsletter mailing to your clients…email marketing does NOT replace good mailers. Instead, email marketing is a perfect enhancement to your client mailing program.
6 Killer Mistakes to Avoid With Email Marketing
How to collect email addresses:
NOTE: If you are sending emails, do it only if you have PERMISSION from the email address owner. It is illegal to send email to anyone who has NOT given you their email address. Do NOT purchase email addresses. This is considered spam and will only buy you headaches.
Use an opt in box on your website:
Other ways to collect email addresses:
Opt-in box on your website for web lurkers
Special offer mentioned in snail mail newsletter for e-newsletter sign-up
Opt-in box on website for current clients
Over the phone when booking an appointment to email a confirmation
When clients fill in an authorization, leave space for email address
Give them reasons to opt-in…
Give away a FREE report
Show them an informative FREE video
Offer a coupon for dollar amount off
Give away a coupon for FREE room of carpet cleaning
KISS Principle: Keep the opting in simple. Only ask for their email address and possibly the first name.
What options do you have for your email newsletters?
1. You can send emails yourself. This is the free way to do it but NOT ideal. If you use Outlook, Gmail, or most others, you have the ability to send multiple broadcast emails. Usually you can send around 50 emails at one time. Any more than 50 may put your email at risk for getting red flagged for sending spam. The downfall is that you can’t provide an automatic sign-up form on your website and users don’t have a way to automatically get off your newsletter list. And of course, there are no auto-responder messages that can be sent automatically. This is my least recommended option.
2. FREE email services like www.mailchimp.com and www.benchmarkemail.com offer free email broadcast services. As you may expect, these services are limited and their goal is to upgrade you to a paid status. Some have the ability to place a sign up form on your website for automatic sign up. However, many of the free services have a high rate of emails getting undelivered. Also, ads are often present in the emails and none of them allow auto-responder messages to be sent.
3. Paid email services like www.aweber.com , www.icontact.com and www.constantcontact.com offer broadcast email services. Their rate of deliverability is usually higher than the free options. As well, these paid services allow for auto-responder messages to be sent automatically when a user signs up for your e-newsletter. Check with the individual provider because the specifics vary. For example, Aweber allows for unlimited auto-responder messages, while Icontact only allows for six messages. If you plan on using auto-responder messages (I would if I were you), check around before you sign up for a service.
FREE Email Marketing: Yes, you can use your own email address for very small mailings under around 100 for FREE.
If you’re not a member of Constant Contact, use this link to get a 60 day FREE trial.
http://www.constantcontact.com/features/signup.jsp?pn=hitmanadvertising
13 Ideas For Profitable Email Marketing
1. Use Email Marketing to Build Permission-Based Lists. Prospects who give you permission to market to them are more likely to actually use your service.
2. Use a Reputable Email Delivery Service. Using a true email delivery system will get more of your emails delivered. As well, you’ll look more professional and be abiding by the laws of email marketing. (Examples: Constant Contact, Aweber, Zookoda, Hitman’s New Email Autoresponder)
3. Give Web Visitors Reasons to Opt In. You must offer some sort of premium to entice visitors to give up their name and email address.
4. Avoid Spam Complaints With Consistent Mailings. Surprising as it sounds, mailing more often can reduce spam complaints. Mail at least once every other week.
5. Autoresponders Can Be Used as Robotic Sales Agents. A sequence of contacts is a powerful way of delivering your sales message. Set your messages up so they are delivered in automatic daily sequence.
6. Ask for the Sale in Every Email. Give valuable content your prospects want to read, but DO NOT forget to ask for the sale.
7. Use Subject Lines that Pull the Reader In. Write your subject lines so they are Personal and arouse Curiosity.
8. Start Each Email With Undeniable, Confirmed Truth. For instance, you may start with the date. Make them say, “Oh yes, this is true.”
9. Avoid making your email look like an ad.
10. Send Short Emails That Creates Curiosity. The response you’re after is to get the email respondent to click the link to visit your site.
11. Send Emails as Plain Text. Plain text emails are delivered more often and seen as more personal.
12. Always Honor Unsubscribe Requests. Avoid needless headaches. An automatic email system like Constant Contact does this for you automatically.
13. Unsubscribes will come. People will unsubscribe. Some will even complain they never subscribed to begin with. Only half of your emails may get delivered. Nonetheless, email marketing is one of the most lucrative forms of advertising you can do.
Email marketing is so cheap to use. Use it now!
Want the printable PDF version of this blog post?
Download it by CLICKING HERE.
Coming Next Week: Find out what gets the best response in your email marketing emails.
This could have BIG impact on cleaning searches on Google.
You’ll be wise for looking into this.
This can affect how your cleaning company ranks on Google’s page.
Plus, another change has already taken place in Adwords you should know about…
…it could already be affecting your click rates.
Google is always changing, so expect change.
If you want to get clients online, you need to stay on top of this.
I’ll show you what Google is up to in this video.
What’s the big motivation for Google? They want their users to have a good experience using Google…and of course…they want to make money.
Google changed big time in 2008, 2013, and now???
See for yourself.
Get in the Google Adwords Training Course FREE when you sign up for my Ad Club. See details here.
Ever wish there was a way to market back to your website visitors AFTER they visit your site?
You can do this even if they don’t sign up for your email newsletter.
And it happens on AUTOPILOT to almost every visitor who comes to your site.
It’s called Google Remarketing.
You can set it up in Google Adwords for usually less than $1 per click.
I shot this video that walks you through the set up step-by-step.
P.S. I’ve heard of some web developers charging $500 or more just to set this up. But I’ll show you how you can do it yourself FREE.
Most cleaning websites suck!
Why? Because they don’t turn traffic into buyers.
IMPORTANT: There’s a HUGE difference between a pretty website and a website that converts lurkers into cleaning clients.
I’ve seen pretty websites that don’t get calls and I’ve seen ugly websites that do get calls.
Your prospects are looking for TWO important things when they land on your site.
Find out how you can use these two important sales triggers on your cleaning website to get more sales.
See this video I just shot now.
P.S. The main hurdle you need to jump over is differentiating yourself from your competition.
If you want to charge MORE than 5 rooms for $99, you have to do some of these things.