40-to-1 Return on Cleaning Advertising

GoogleAdwordsGraphicThe graphic here to the right is how it works in a nutshell.

This is one way to do it that we’ve found to work well:

  • Your campaign should be related to a city or area of town.
  • Your ad group should be related to a specific service in that town.
  • Your ad should mention the geographical area and the service.
  • Your website should lead to a page about the service and geographical area.

Now about your keywords:

The keywords should be specific. Sure, it’s still okay to just use Carpet Cleaning as a keyword. But you’ll pay more money for shorter keyword phrases, especially popular phrases like carpet cleaning.

So instead, go after keywords like Best Carpet Cleaning in Atlanta GA (If you serviced Atlanta). Or, go after other specific cleaning services that you do and leave Carpet Cleaning out.

For example, if you do pet stain removal, go after Pet Stain Removal Atlanta.

If you do rug cleaning, here’s a specific list of 30 GREAT keywords we’ve tested and proven.

“area rug cleaning”
“rug cleaning”
“area rug cleaning YOURCITY”
“rug cleaning YOURCITY”
“area rugs cleaned”
“area rugs clean”
“rug cleaning service”
“professional rug cleaning”
“professional area rug cleaning”
“wool rug cleaning”
“wool rug cleaners”
“oriental rug cleaning”
“cotton rug cleaning”
“silk rug cleaning”
“persian rug cleaning”
“sisal rug cleaning”
“rug cleaners”
“rug cleaners YOURCITY”
“area rug cleaners”
“area rug cleaners YOURCITY”
“wool rug cleaners”
“rug odor removal”
“urine removal rug”
“rug dry cleaning”
“oriental rug cleaners”
“persian rug cleaners”
“cotton rug cleaning”
“silk rug cleaning”
“rug hand washing”
“rug washing”
“area rug washing”

***20-to-1 return on investment explained***

Some of the campaigns we’ve done have gotten over a 20-to-1 investment…Some as great as a 40-to-1 return.  But your results will differ.  Some companies that don’t do Adwords right, get little return.

That’s $4,000 for $100 spent on advertising! Now granted, that doesn’t happen on every campaign. But when it does happen, it’s great.

ONE MORE HINT: Notice the parenthesis around the keywords? When you do this, you’ll get a more refined prospect who is only looking for that keyword phrase.

Get MORE training on how to use Google Adwords in my Ad Coaching Club Here (Get in the Google Adwords Course FREE)

Or sign up for only the Google Adwords Course by Clicking Here.

Watch this video to see NEW changes to Adwords:

New Changes to Google Adwords Cleaners Should Know

Details on the Ad Coaching Club Here (Get in the Google Adwords Course FREE)

It’s the #1 way to get in front of people who are actively looking for a cleaning company.

It’s quick. It’s fairly easy to set up.

But for some cleaners, their cost per click has sky rocketed.

For other cleaners, their cost per click has decreased and they are enjoying as much as a 25-to-1 RETURN ON INVESTMENT.

That’s $2,500 for every $50 spent.

That only happens for cleaners who are doing it right.

See this video I just shot above.

P.S. If your ad is in harmony, you could be getting a great return using Adwords.

Some cleaners are spending $5 per day and doing really well.

Cleaners Get on Google Instantly

Two Ways to Get in on this Course:

1. Join the Ad Coaching Club and Get in this Course FREE, Details Here.

2. Or Click Here to Sign Up ONLY for this Course for a one time payment of just $147.

Is your company showing up on Google’s first page?

With the holiday cleaning season here, you NEED to be on Google (unless you’re already super busy).

There’s a way you can get on Google TODAY with just a couple hours of work and investment of as little as $30 per week.

Check out this video above.

See what’s involved and why many cleaners waste too much money on this. I’ll give you some options that will save you quite a bit.

P.S. You can get “Instant Traffic” to your cleaning website. Set it up and start getting traffic tomorrow.

P.P.S. Many cleaners spend WAY TOO MUCH MONEY doing this. I’ve saved cleaners hundreds and sometimes thousands of dollars per month

Hottest Advertising Now For Cleaners

Click Here for Details on the Ad Coaching Club

You may not know this…

There is an ad media you can use in your cleaning biz that:

* Gets more attention than ABC, NBC, CBS & Fox

* Targets high-end clients in any zip code

* Is SUPER flexible and requires NO contract

* Can be done for as little as $1 – $5 per day!

This media is fairly new and is currently growing with leaps and bounds.

I just shot this video explaining it all.

P.S. If you need an ad source to get clients this fall or holiday season, this one should be toward the top of your list for sure.

Finding the Best Keywords for Adwords and SEO

Are you SURE you have the best keywords?

Have you checked the keyword planner tool?

Did you use different patterns of words?

I just did a video that will show you some examples of the best keywords, plus show you how to find MORE of your own.

Check them out in the video.

P.S. The wrong keyword choice is one of the most EXPENSIVE mistakes I see when I audit an Adwords account.

PLUS if you use the right keywords it can make your SEO easier.

6 Mistakes Cleaners Make in Google Adwords

Have you been getting cleaning clients using Adwords?

Cleaners who know how to use it love it.

But there are several pitfalls to avoid. These pitfalls can cost you a TON of extra money.

I just shot a video that exposes these mistakes so you don’t make them.

Adwords is the PERFECT advertising when you’re slow and need business right away. Nothing compares to it.

P.S. Adwords is SUPER flexible and profitable once you get the learning curve down. It can be effectively done for as little as $5 per day.

Videos Done For Cleaners

Sign up for ONLY $29 (Limited Time Price)
Click Here to Sign Up Now!

A few years ago I did a test on my cleaning website.

I added four videos. That was it.

And overnight, the amount of people who booked jobs from my website DOUBLED.

Nothing else changed.

The number of website visitors stayed the same. The only difference is that the visitors were MORE engaged.

See this video I made with examples above.

P.S. Check this out now because this is timely information. Your site can rank higher, your clients can give you more money, and your sales can increase when you use videos the right way.

Video Marketing for Cleaners Report

This is something you should be doing.

How would you like your prospects to see a short video about your company and be convinced YOU are the cleaner they need?

Price is NO OBJECTION. They’ll pay it!

It’s one of the BEST and often overlooked marketing tactics.

Putting out cheap, easy videos has helped more cleaners get traffic and new clients for hardly any money than almost any other source.

And I just put out a brand new report to help you do it.

Get the FREE report right now below:

Click Here to download the report

Click Here to Download the Report

Cleaning Websites Ranking Change Coming

See if your site passes the mobile test here.

 

Click here to have Hitman help you with your mobile site.

On April 21, Google will start judging sites by their mobile friendliness.

What does this mean to YOUR cleaning website?

  1. If you DO NOT PASS Google’s mobile test, you may lose ranking.
  1. If you DO PASS Google’s mobile test, you may gain ranking!

I made this video above so you can see if you pass.

P.S. This is a BIG deal if you rely on getting cleaning jobs from Google. It’s something you should pay strong attention to right now!