Rug Cleaning Marketing

Stay Busy With Area Rug Cleaning

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Click Here to get marketing help in my Ad Club

Download or listen to the audio MP3 here.

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Need to stay busy after the holidays?

Area rug cleaning is one way many cleaners are doing it.

I just did a killer interview with Cameron Mayville. Cam is one of the top guys in the industry to learn rug cleaning from. He’s even taught me a few things.

Watch this video interview or download the audio above.

Here’s what we talked about…

How to kick-start your rug cleaning operation

Which marketing works to get rug clients?

Does past client marketing work and when?

This is urgent stuff to hear NOW if you want to keep busy well into the winter. Rug guys who are established don’t have to worry as much about slow winters.

Rug Authorization Form

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Download my Rug Authorization Form Here

Get my entire Policies & Procedures manual FREE when you join the Ad Coaching Club.  Click Here for details.

Unreasonable clients never cease to amaze me.

Don’t get me wrong, 99.9% of our clients are wonderful. We market purposefully to get the best clients.

But even now and then….UGGH.

We picked up 10 rugs a year and a half ago. The other day, we finally delivered them back to the client after at least two dozen phone calls.

The client said we’re missing one of her rugs…and, of course, it’s a $10k rug that’s missing.

All the rugs were tagged as soon as we picked them up. They were described well on the authorization form, but for some reason, we don’t have pictures of the rugs that we picked up.

The signed rug authorization may be the only thing saving our butt. It says the rug is our property after 120 days if the rug isn’t picked up.

Get my rug authorization form FREE above.

Thankfully, the authorization says that all the rugs had pet damage. Even a $10k rug isn’t worth much with pet urine in it.

Plus, the authorization says that she has to pay us $20 per month, per rug….so she owes us $3,600.

The client was quick to tell us that we should call our insurance company. She thinks she’s getting $10,000.

MAKE SURE YOU GUYS ARE TAKING PICTURES OF RUGS.

Oh boy. These are the not-so-fun times of running a rug cleaning biz.

What would you do?

Download the copy of our rug authorization form FREE above.

Rug Cleaning Marketing Tactic

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Get the Moth Control Postcard Here

OR

Sign up for the Ad Coaching Club Here

Want to get more high-end area rugs to clean?

Here’s a great NEW marketing tactic:

A few weeks ago I came up with an idea for a postcard.  But I gotta give credit to my rug expert friend Barry O’Connel for the concept of the offer and Dusty Roberts for the pictures.

In the postcard, I give away a free premium that is super economical, yet highly valuable to the client.

P.S.  Here’s a little secret:  The moth treatment protect we are using with this is called “Resist” at it’s made by Paul Lucas at http://www.Chemmax.com   Call them at 800-858-7237 and tell them “the Hitman sent me!”

Vegas RugLovers Tour, But I Can’t Go

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Area rugs.

You’ve heard me talk about them before and how profitable rugs have been for my business.

And you should strongly consider making rugs a big part of your business.

Listen, if you’ve ever been…

  • afraid of cleaning area rugs
  • unsure how to make it part of your business
  • wondering how to make it profitable
  • confused on how to price the service
  • worried about your competition

There’s an important event happening soon that I’d LOVE to attend.  But I can’t go.  And I have a REALLY good excuse.  I’ll tell you more about my dilemma in a minute.  But first, hear about this.

The event is Barry O’Connell’s 2013 Vegas RugLovers Tour. It’s the most important event of the year that guarantees you will learn how to quickly build a profitable area rug cleaning business – no matter who your competition is.
https://rugbadger.infusionsoft.com/go/rltour/hitman/

Now before you decide anything, I want you to see a couple of things first:

1) A testimonial from someone who in less than a year was able to

  • start a area rug cleaning division along side their carpet cleaning business
  • shut down the painting company he hated but needed to keep
  • charge an average of $5.50 sq ft now (used to only be $1.25 at best)

Click here to get the details:
https://rugbadger.infusionsoft.com/app/hostedEmail/2121417/2196f2864ae33a62?inf_contact_key=f008e0ae4a6724f9fc5ba63d210f63bc

2) A case study on someone who created a 1000 percent (yes a thousand) increase in business.
https://rugbadger.infusionsoft.com/app/hostedEmail/2121423/ed6d9fbec1fd799f?inf_contact_key=aab7e70b0cf915c0d7aacec8fdb88059

The reasons why The RugLovers Tour is able to create success after success is because they

  • teach you how to be the best cleaner in your area.
  • show you how to powerfully market area rug cleaning (usually at zero cost)
  • show you why your competition doesn’t matter
  • help you even after the tour ends

The great thing about this year’s launch of the RugLovers Tour is its set to happen just before with the Experience Convention & Trade Show – and in the same hotel! So now once the RugLover Tour is done, stay for the Convention to take advantage of all that this show offers.

Why Won’t I Be Going To The RugLovers Tour???
 I would really love to go but my wife says, “NO WAY!”

The fact is we are having our 4th baby right at the beginning of September. I tried to sweet talk her into letting me go, but ain’t happening!  But unless you have this same problem, you need to go.

So if you’ve ever thought about starting or growing the rug care part of your business then I most highly recommend you check this out and sign up asap as I hear the tour is headed for a sell out.
https://rugbadger.infusionsoft.com/go/rltour/hitman/

Until later,

John Braun
Ad Hitman

PS. This event is hosted by my good buddies Dusty Roberts and Barry O’Connell and they tell me that it gets cheaper when you bring the whole team.  The more people you bring the cheaper it is:

  •         1st person regular price.
  •         2nd team member 50% off.
  •         3rd or more team members 75% off.

P.P.S.  Get a $100 discount off your registration by using this code at checkout (all in lowercase): hitman
 https://rugbadger.infusionsoft.com/go/rltour/hitman