John discussed strategies for maintaining business during slow months, emphasizing the importance of client marketing, consistent communication, and relationship building. He also shared various marketing techniques, including the use of postcards, Google ad campaigns, text messages, and direct mail campaigns, to attract new clients and retain existing ones. Lastly, he introduced the Coaching Club and one-on-one coaching program, offering exclusive access to new AI systems, training resources, and personalized coaching sessions.
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| Boosting Business With Client Marketing | |
| John discussed strategies for boosting business during slow periods, emphasizing the importance of client marketing. He recommended sending postcards to past clients, highlighting the benefits of offering special promotions or discounts during these periods. John stressed the importance of designing these offers to complement existing services and not to be overly time-consuming. He also suggested that these offers should be positioned as the best of the year, to create a sense of urgency and encourage clients to take advantage of them. John encouraged the team to be creative with their offers, but to avoid discounts on their primary service. He concluded by emphasizing the need to view these offers as an opportunity to cross-sell different services. | |
| Consistent Communication and Client Engagement | |
| John emphasized the importance of maintaining consistent communication with clients through various channels, including postcards, emails, and text messages. He advised against relying solely on one method, as this could lead to client fatigue and reduced effectiveness. John also highlighted the value of mailing reminders to clients who haven’t had any cleaning done within the last year or two, as a gentle nudge to re-engage with the service. He further discussed the benefits of running Google ad campaigns, even during slower periods like winter, as this can help establish a company as more professional and available. John concluded by recommending the use of Google Business Page for posting updates, which can be done for free. | |
| Maintaining Client Relationships Through Marketing | |
| John discussed the importance of maintaining relationships with clients through various marketing channels. He recommended using text messages, email newsletters, and postcards to keep clients engaged and informed about special offers. John emphasized the need for consistency in these efforts, suggesting that clients should be contacted regularly, ideally twice a month. He also highlighted the importance of reminding clients about previous offers and gifts to maintain their interest. John concluded by stressing the need to compete with competitors for clients’ attention and to avoid losing them to other businesses. | |
| Marketing Strategies for Winter Season | |
| John discusses various marketing strategies for carpet cleaning businesses during the slow winter season. He recommends optimizing the website’s keywords, getting listed on relevant directories, engaging with local community groups, and regularly checking the Google Business profile for accuracy. John emphasizes the importance of obtaining customer reviews through automated systems and creating videos showcasing the cleaning process to build trust and connection with potential clients. He also advises double-checking the website’s mobile responsiveness and considering writing a press release for any notable developments in the business. The suggestions aim to attract new customers while laying the groundwork for a successful spring and year ahead. | |
| Marketing Strategies for Client Engagement | |
| John discussed various marketing strategies for client engagement, including the use of press releases, ‘clean cash’ incentives, and direct mail campaigns. He emphasized the importance of referrals and repeat jobs, suggesting that incentives like ‘clean cash’ could inspire both. John also highlighted the potential of Eddm (Every Door Direct Mail) marketing, particularly for larger services, and recommended the use of special offers and gifts to cross-sell products. He noted that Eddm might not be as effective for area rug cleaning unless targeting specific neighborhoods with hardwood floors. The conversation ended with John preparing to leave unless anyone else had anything to add. | |
| Marketing Commercial Cleaning Services | |
| John discusses strategies for marketing commercial cleaning services. He recommends reaching out to businesses with new budgets at the beginning of the year through direct mail, calls, and visits offering special deals. Targeting specific sectors like law firms, medical offices, real estate agents, and other service providers has been successful for him. The summary emphasizes building relationships, understanding each industry’s needs, and offering value through personalized outreach and follow-up. Consistent marketing efforts can yield new clients and referrals. | |
| Promoting Services and Gift Cards | |
| John discussed strategies for promoting and selling services, emphasizing the importance of educating clients about their offerings. He recommended using educational brochures to explain services like pet stain removal, hardwood floor finishing, and tile cleaning. John also suggested using gift vouchers, flyers, and doorknob hangers as promotional tools. He mentioned the possibility of running an advertorial in a newspaper and offering free services after Christmas. Lastly, he highlighted the effectiveness of gift cards as a marketing tool, suggesting they could be given to clients and other professionals in the industry. | |
| Marketing Strategies and Client Engagement | |
| John discussed various marketing strategies for client mailers, emphasizing the importance of building relationships and maintaining transparency. He suggested themed mailers for occasions like New Year’s and Valentine’s Day, and the use of voicemail blasts in conjunction with text messages. John also highlighted the effectiveness of sending letters to past clients, particularly during slow periods, and the use of templates for marketing materials. He recommended running Google ad campaigns during cold weather for water damage work and emphasized the importance of being prepared for emergencies like hurricanes. John also stressed the importance of giving clients a reason for offers and the use of public warnings for potential hazards like frozen pipes. | |
| Coaching Club Benefits and Sessions | |
| John discussed the benefits of the Coaching Club, highlighting its exclusive access to a new AI system for phone answering, a brand new Google ads course, and a system for texting and emailing clients. He also introduced a one-on-one coaching program with limited spots available, offering savings over separate services. John clarified that the coaching sessions would be twice a month, with the option to carry over unused sessions to the next month. He also addressed questions about the Coaching Club’s training resources, including a commercial marketing course. John encouraged the team to reach out with any further questions and promised to post the meeting recording for reference. |
Mailing campaigns
