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Spring is here, and if you don’t have a plan in place to get flooded with new jobs, something needs to change—fast.

I just put together a quick video breaking down exactly how you can pack your schedule with spring cleaning jobs using both online and offline marketing strategies.

This isn’t fluff. It’s real, actionable steps you can take right now to start bringing in more customers.

Watch the video now and start making moves →

Here’s what you’ll see:

 A simple tactic to attract high-paying clients

 The best way to get clients calling you now (without wasting money)

 A super-effective online strategy most cleaning businesses ignore

 How to turn one-time jobs into repeat customers

No guesswork. Just a clear plan to get busy and profitable this spring.

P.S. Don’t sit back while other businesses grab all the work—this is your season to grow.

 

Let’s get it!

Get these postcard, brochure templates, PLUS software to send emails/texts in my Ad Coaching Club here.

You know what most cleaning business owners forget?

Referrals don’t just happen—you gotta plant the seeds first. And right now is the time to start priming the pump for a steady flow of referrals!

I just dropped a new video showing exactly how to get businesses to send clients your way, including:

🔥 Realtors
🔥 Flooring, carpet, & rug retailers
🔥 Pet groomers & vets
🔥 Insurance companies & contractors
🔥 Interior designers
🔥 Contractors and more!

👉 Watch the video here and start getting more referrals NOW!

Whether you’re just starting out or already killing it, this strategy works for every cleaning business, no matter the marketing budget.

I’m giving both online and offline ways to get in front of these businesses, build relationships, and turn them into your referrals.

P.S. Get ahead of the game before your competition does. The referrals you plant today = the clients you book tomorrow.

P.P.S. Let’s make 2025 your best year ever, starting now!

Here’s the UPDATED marketing plan download:

Click Here to Download the PDF Report

 

Get Templates or Get These Ads Done in the Ad Club Here.

Need 1-on-1 Coaching? Save $942 on This Package.

 

John discussed strategies for maintaining business during slow months, emphasizing the importance of client marketing, consistent communication, and relationship building. He also shared various marketing techniques, including the use of postcards, Google ad campaigns, text messages, and direct mail campaigns, to attract new clients and retain existing ones. Lastly, he introduced the Coaching Club and one-on-one coaching program, offering exclusive access to new AI systems, training resources, and personalized coaching sessions.

Boosting Business With Client Marketing

John discussed strategies for boosting business during slow periods, emphasizing the importance of client marketing. He recommended sending postcards to past clients, highlighting the benefits of offering special promotions or discounts during these periods. John stressed the importance of designing these offers to complement existing services and not to be overly time-consuming. He also suggested that these offers should be positioned as the best of the year, to create a sense of urgency and encourage clients to take advantage of them. John encouraged the team to be creative with their offers, but to avoid discounts on their primary service. He concluded by emphasizing the need to view these offers as an opportunity to cross-sell different services.

Consistent Communication and Client Engagement

John emphasized the importance of maintaining consistent communication with clients through various channels, including postcards, emails, and text messages. He advised against relying solely on one method, as this could lead to client fatigue and reduced effectiveness. John also highlighted the value of mailing reminders to clients who haven’t had any cleaning done within the last year or two, as a gentle nudge to re-engage with the service. He further discussed the benefits of running Google ad campaigns, even during slower periods like winter, as this can help establish a company as more professional and available. John concluded by recommending the use of Google Business Page for posting updates, which can be done for free.

Maintaining Client Relationships Through Marketing

John discussed the importance of maintaining relationships with clients through various marketing channels. He recommended using text messages, email newsletters, and postcards to keep clients engaged and informed about special offers. John emphasized the need for consistency in these efforts, suggesting that clients should be contacted regularly, ideally twice a month. He also highlighted the importance of reminding clients about previous offers and gifts to maintain their interest. John concluded by stressing the need to compete with competitors for clients’ attention and to avoid losing them to other businesses.

Marketing Strategies for Winter Season

John discusses various marketing strategies for carpet cleaning businesses during the slow winter season. He recommends optimizing the website’s keywords, getting listed on relevant directories, engaging with local community groups, and regularly checking the Google Business profile for accuracy. John emphasizes the importance of obtaining customer reviews through automated systems and creating videos showcasing the cleaning process to build trust and connection with potential clients. He also advises double-checking the website’s mobile responsiveness and considering writing a press release for any notable developments in the business. The suggestions aim to attract new customers while laying the groundwork for a successful spring and year ahead.

Marketing Strategies for Client Engagement

John discussed various marketing strategies for client engagement, including the use of press releases, ‘clean cash’ incentives, and direct mail campaigns. He emphasized the importance of referrals and repeat jobs, suggesting that incentives like ‘clean cash’ could inspire both. John also highlighted the potential of Eddm (Every Door Direct Mail) marketing, particularly for larger services, and recommended the use of special offers and gifts to cross-sell products. He noted that Eddm might not be as effective for area rug cleaning unless targeting specific neighborhoods with hardwood floors. The conversation ended with John preparing to leave unless anyone else had anything to add.

Marketing Commercial Cleaning Services

John discusses strategies for marketing commercial cleaning services. He recommends reaching out to businesses with new budgets at the beginning of the year through direct mail, calls, and visits offering special deals. Targeting specific sectors like law firms, medical offices, real estate agents, and other service providers has been successful for him. The summary emphasizes building relationships, understanding each industry’s needs, and offering value through personalized outreach and follow-up. Consistent marketing efforts can yield new clients and referrals.

Promoting Services and Gift Cards

John discussed strategies for promoting and selling services, emphasizing the importance of educating clients about their offerings. He recommended using educational brochures to explain services like pet stain removal, hardwood floor finishing, and tile cleaning. John also suggested using gift vouchers, flyers, and doorknob hangers as promotional tools. He mentioned the possibility of running an advertorial in a newspaper and offering free services after Christmas. Lastly, he highlighted the effectiveness of gift cards as a marketing tool, suggesting they could be given to clients and other professionals in the industry.

Marketing Strategies and Client Engagement

John discussed various marketing strategies for client mailers, emphasizing the importance of building relationships and maintaining transparency. He suggested themed mailers for occasions like New Year’s and Valentine’s Day, and the use of voicemail blasts in conjunction with text messages. John also highlighted the effectiveness of sending letters to past clients, particularly during slow periods, and the use of templates for marketing materials. He recommended running Google ad campaigns during cold weather for water damage work and emphasized the importance of being prepared for emergencies like hurricanes. John also stressed the importance of giving clients a reason for offers and the use of public warnings for potential hazards like frozen pipes.

Coaching Club Benefits and Sessions

John discussed the benefits of the Coaching Club, highlighting its exclusive access to a new AI system for phone answering, a brand new Google ads course, and a system for texting and emailing clients. He also introduced a one-on-one coaching program with limited spots available, offering savings over separate services. John clarified that the coaching sessions would be twice a month, with the option to carry over unused sessions to the next month. He also addressed questions about the Coaching Club’s training resources, including a commercial marketing course. John encouraged the team to reach out with any further questions and promised to post the meeting recording for reference.

 

 

Ever feel like your phone’s glued to your hand, but you’re still missing leads? 😩

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See more details to get an ai phone rep in your cleaning biz!

Or call 970-440-2001 for a demo.

Imagine this:

✅ Instant replies to every customer inquiry
✅ Automated customer service that works 24/7
✅ More 5-star reviews rolling in without begging for them
✅ No more telemarketer spam call – let ai filter out your calls
✅ Real conversations with customers—without you lifting a finger

Sounds like a dream, right? That’s the power of AI phone reps.

We’ve broken it all down in this FREE report:

👉 7 Ways AI Can Boost Sales & Give You More Freedom in Your Cleaning Business

You’ll learn how to let AI handle the repetitive stuff so you can focus on growing your business (or finally taking a day off).

P.S. Seriously, this could change everything.

👉 Grab your free copy here.

Get these templates done-for-you in my Ad Club here.

Are you ready to build a reliable cleaning business this holiday season?

Check out these brand-new holiday postcards I’ve created just for you:

These versatile designs are perfect for:

 

 Mailing campaigns

 Email newsletters

 Text messages

 Social media posts

Right before or after the holidays is PRIME time to connect with your past clients.

Sending postcards, emails, and texts now can make a HUGE difference in building a stable, predictable business.

Do them all!  Let me help!

P.S. Don’t miss out on one of the BIGGEST KEYS to growing your cleaning biz this year.

 

Sign Up For My Ad Club to Get This Software FREE

Message Us Here to See the Review System First Hand

Get Reviews for Free (Yep, Totally Free)

Let’s cut to the chase—getting more reviews for your cleaning biz doesn’t have to cost you a dime. I just put together a quick video that spills the beans on how you can rack up 5-star reviews without spending a single penny. Seriously, no gimmicks.

If you’ve been scratching your head wondering how to:

• Get happy clients to leave reviews without bugging them too much
• Make your business stand out with those golden stars
• Grow your reputation while saving time (and money)

Then you NEED to check this out. It’s all actionable tips you can start using, like, today.

Click here to watch the video now above.

Trust me, you don’t want to miss this one—it’s a total game-changer for your business.

Join the Ad Club to Get in the Google Ads Course Plus FREE Mastermind Groups

Ever feel like you’re wasting time and money with clients who just don’t see the value of your services?

It might be because you’re not targeting the right clients!

I’ve just released a quick video called “Are You Targeting the Wrong Cleaning Clients?”

Watch the video here right now.

In the video, I break down the problems cleaners face in attracting the right clients—the ones who love what you do and aren’t afraid to invest in quality cleaning.

No fluff, no hype—just practical insights that you can start using right away.

Let’s make sure your time and efforts are going toward clients who truly value your work. Check it out, and let me know what you think!

REPLAY OF TRAINING FROM OCTOBER 2024

Get in on the NEW Google Ads Course to Get ALL the Keyword Lists, Ad Examples, and More:

Sign up for the Google Ad Course Here

Or, Join the Ad Coaching Club

Didn’t get a chance to join our Google Ads training last night? No worries – I’ve got your back! 🎉 We had an awesome session, packed with practical tips to help cleaning business owners like you get more out of their ad campaigns.

And the best part? You can catch up on everything right now. Just hit the link below, and you’ll have instant access to the replay:

Watch the Google Ads Training Replay Above Now!

No fluff, just solid strategies you can start using today. 🚀

Just fill out the form below to get in on the FREE training!

Register for this session and all the future sessions below. The next training session is October 16th at 5pm Pacific | 6pm Mountain | 7pm Central | 8pm Eastern.  I’ll be showing you the Most Costly Mistakes in Google Ads. Avoid these mistakes and make lots more money!

Need More Cleaning Jobs? See Why Google Ads Works Well for Cleaners

Click here to have me do your Google Ads for you!