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Yes. I did say any city.
I know cleaners in small, poor, cities who get $150+ per hour.
Here’s what they do to get better money:
There are really 3 BIG key factors to getting more money in the cleaning business. Every successful cleaning company I know concentrates on these three factors.
It’s NOT necessarily new equipment…although it won’t hurt.
Stop thinking you can’t do it and learn how to do it.
Your future depends on this.
Here’s a sheet based on a 2 truck company where the owner works in the field along with a cleaning tech. Also, there’s an office assistant. The company, based on these numbers, probably does $16,000 to $22,000 in sales per month.
This will give you some ideas of what a fairly profitable, small cleaning business does for expenses.
Download the PDF File (If you don’t have Excel)
Every company’s numbers are different. Put in YOUR numbers. Be honest and as accurate as possible.
The only fields that you should put as zero would be if you don’t rent a shop or have employees. Every other field should include a number. The line of credit line can also be substituted as a line for savings.
Next week, I’m posting a video to show you how much more profit you can make by making just a few dollars more per hour. The numbers are HUGE. Stay tuned.
NOTE: If your vehicles or equipment are paid off, you should still put in a number in that area. Soon you’ll need to buy a new vehicle and you should be putting money toward that vehicle purchase. That expense still exists.
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After talking with dozens of cleaners every week, I get asked which marketing media is working best right now.
So I made a list of the TOP 5.
See it in this video:
Some cleaners using these strategies are getting 10-to-1 returns. That mean $1,000 for every $100 spent on advertising.
This doesn’t always happen of course. But if you plan your marketing well, it sure can.
Until later,
John Braun
Ad Hitman
P.S. Don’t sit still and do nothing. Get out there and promote yourself. Your clients need you now.
2 ways to get in the Simple SEO Course
Sign up right here for $197
Join or already be a member of my Ad Club right here
What I learned about SEO after looking at 112 cleaning websites:
I’ve been talking to hundreds of cleaning and restoration companies about their SEO the past four weeks.
Some of what I found shocked me. Some were predicted.
I’ll tell you all about it in this video:
Many of the same easy-to-fix problems keep coming up. A few things I’ve seen are QUICK fixes, but they are dooming website ranking.
P.S. I’ve been doing this for 15 years, so I’ve seen it all. Looking into websites and SEO plans of your competition and other cleaners can open your eyes.
I’ve been talking to hundreds of cleaning & restoration companies about SEO the past 4 weeks.
Some of what I found shocked me. Some were predicted.
These are things NO cleaning and restoration company should be doing. EASY fixes.
Falling for a telemarketer or Facebook group spammer.
Site keywords not set.
Too many links.
Title tags and H1 headers not set.
Websites bogged down with big pictures or too many pics.
WordPress plugins causing issues.
Sometimes SEO is EASY!
Get reviews.
Bare minimum, optimize Google My Business.
* The video quality gets better after the first 3 minutes.
Podcast: Play in new window | Download
Ways to get past clients booking appointments and giving you a deposit NOW. Cleaning services staying busy that doesn’t require contact with clients.
SEO opportunity. Companies are pulling back on SEO services right now. Simple SEO Course is coming next week.
Services that ARE doing good.
For some, carpet cleaning, tile cleaning, and maid services. For most, pressure washing and area rug cleaning. For those who market deep cleaning and sanitization, doing well.
Past client marketing. Email, Facebook, postcards, letters, and maybe texts/voicemail drops.
We’re open!
Gift card/ pre-purchase book now cleaning offers.
I miss you emails and letters.
New client marketing pressure washing and rug cleaning.
Letters, emails, and Facebook posts.
Commercial. Sales letters, LinkedIn, Facebook, calls, voicemail drops.
Post on community groups on Facebook, LinkedIn. 10 FREE chairs cleaned and treated with sanitizer in waiting rooms or office areas.
Letters to commercial.
Deep cleaning letter.
Clo2 Marketing
Postcard, NEW brochure.
Letters coming.
Here are a few resources for you.
Click each video to watch and/or download the audio MP3 to listen later.
Cleanfax Magazine interviews me on marketing during the crisis.
Shawn Bisaillon, IICRC instructor, Interview
Marketing ideas during this crisis.
Rachel Adams Interview on Coronavirus Cleaning
Using Clo2 Chlorine Dioxide for Cleaning
Courtney Lee Interview
Ivan Turner Interview
Cleaners Will Get Through This [No Cost Training Series]
Over the last two weeks, I’ve interviewed 7 different leaders in our industry.
Jeff Cross, editor of Cleanfax Magazine, also interviewed me the other day.
See all 7 of the videos here:
https://www.hitmanadvertising.com/blog/resources-crisis/
Some of the topics talked about in this series :
* Marketing your cleaning services during this time
* Communicating with your clients
* Cleaning for health
* Reducing employees and your exposure
* Protocols for wipe down services
* Clo2 / Chlorine Dioxide
Whether you’re working and staying busy or waiting for the stay home order to end, you can do things RIGHT NOW to prime the pump as soon as you’re able to go out.
Spring is here! Your clients need you.
Podcast: Play in new window | Download
Notes on the Clo2 webinar:
Wendy Billing GetClo2, Jim Taylor Aces Environmental Services, Rob Decker
What’s Clo2 used for best?
Can we effectively use Clo2 for sanitization?
Sodium chloride (what’s in stabilized products to make liquid), chlorine dioxide. Procure Vitaloxide.
Sanitizers.
Grey area?
Confirmed cases vs non-confirmed.
What has Clo2 been used on? Anthrax in Senator Kerry’s office. And mold.
Is it safe to use? What precautions do you need to take?
What claims can you make? Certificate of cleaning?
What claims can you NOT make?
Show Special: Tell me you saw this on Hitman
First five people to sign up and purchase a startup bundle within 7 days of tonight’s webinar, will receive their membership for 500.00, in addition to the saving on the product. This is a 750.00 value.
Podcast: Play in new window | Download
Download the audio replay MP3 download.
Courtney Lee: One of the best connectors in the cleaning business.
Click here for details on my Ad Club where we lots of spring Cleaning for Health postcards, Facebook posts, and e-newsletters.
Marketing for Corona Virus Cleaning?
The media is talking about this, so now is a time to join in the conversation. Maybe do a press release and statement to your clients.
Should you do it? And to what extent?
If you do, make SURE you know what you’re doing. I know of cleaners who are taking on $190k jobs doing wipe downs for commercial facilities.
At the bare minimum, give your clients a procedure of what you are doing in between cleanings.
Try Aweber for 1 month FREE here.
Get email newsletter templates in the Ad Club right here.
You can use email to stay busy and end the winter slow-down.
For cleaners, it’s one of the CHEAPEST ways to reach prospects.
But many don’t use it or know how to use it.
So I just made this video below to show you how.
It can be done for around $20 per month.
It amazes me how few cleaners take advantage of this cheap advertising.
Your competition probably isn’t doing this…and most that use it don’t do it to the max…but it’s SO EASY.
See how to do it here.
