***IMPORTANT READ ALL OF THIS & BOOKMARK THIS PAGE***
- Username:
Here are the categories of content in this course:
Salesletters | Postcards | Brochures | Scripts | Janitorial | Videos | Certificates
NEW Email Newsletters for Past Clients and Warm Leads
NEW Training for Google Ads to Target Commercial.
Here’s a short intro video to get to know the system:
Download the Commercial Marketing Plan Here
How to Get the BEST Commercial Prospects:
Much of the materials included in this course involve mailing to prospects. The process goes like this:
1. Define which commercial businesses you want to target.
2. Obtain a mailing list. Either purchase one (call our mail house rep at 913-888-9616 or email the mail house at josh@candsmailing.com OR search an online directory (like www.yellowpages.com or even www.Google.com) to put together your list.
3. Call EVERY BUSINESS and ask, “Who is the person in charge of making the decision to hire a cleaning company.”
4. Mail the person in charge a sequence of 2 or 3 mailers. Start with one of the “Salesletters” as seen here. Make sure the mailer is addressed to the person in charge of hiring a cleaner. Send a follow-up sales letter 7 days later and one of the follow-up postcards 7 days after that.
5. Follow up with a phone call to that person. Or, follow up with a personal visit. Bring LITERATURE & TREATS! See this post for an example of what to say and bring on the visit.
6. If no answer, follow up with a NEW mailing sequence 30 to 60 days later.
7. Repeat steps 4-6 until you get the results you want. You can omit the personal phone call (step 5) every other mailing.
We’ll be talking more about the specifics of mailing in future webinars you’ll be invited in on.
What are some top commercial accounts to pursue?
Realtors, property managers, moving companies, private schools, doctors, dentists, orthodontists, lawyers, plumbers, maid services, floor retailers, interior designers, and furniture stores are some of the best.
Occasionally apartments, construction companies, and restaurants can be good too, but be careful as they can also be abusive and slow to pay.
To obtain a mailing list, see #2 in the steps above. If you need us to call your list for you and find out the name of the person in charge of hiring a cleaner, buy the list first and then email us for a quote.
What if you get stuck on a phone tree or can only leave a message on a general voicemail?
How should I address the letter?
The course is ongoing. Many more items have been added since the beginning of the course. More will be added in the coming months as well.
How do you feel about targeting the owner or president? Might be stepping on toes a little, but getting them to look at their floors, could light a fire.
It depends. But typically this isn’t your best option. The president of a larger company usually has bigger fish to fry than hiring a cleaning company. Normally, he pays another employee to take this responsibility. The president can be MUCH harder to get to and not usually the person you need to talk to about hiring a cleaning company.
Hey folks, hope your new year has started well so far.
I am on your site trying to find the word press training and am unable. can you help please? Thanks.
thank you very much!
John,
I just purchased the Commercial Marketing Course.
Where can I get the “Commercial Marketing Plan” download talked about in the “Overall Video Outline” video?
Thanks
Don Kramme
Yes. Here it is.
https://www.hitmanadvertising.com/blog/commercial-marketing-plan
Also here’s another great interview with a long time ad club member who does a lot of commercial.
https://www.hitmanadvertising.com/blog/cleaning-success-commercial-marketing
John – we spoke yesterday and I am in “your club”. I want to move forward with you as follows.
Schedule a 1 hour coaching/strategy phone call with you. I have some very specific plans and goals that we can discuss/refine.
After this call, I will call and order a list from your mail house.
Schedule and design our drops/mailers.
GO.
I have from 9AM – 2PM on Friday available. Also , Mon 16th at 11 AM or wed 18th at 9AM.
Confirm via phone or e-mail. 540-330-7139 or blantonref@cox.net
Thank you
Sounds great. I’ll email you to touch base about the appointment. Looking forward to helping you rock this commercial work!
I ordered your commercial marketing plan but I can’t figure out how to get started. How do I replace your company logo with my company logo and where do I need to go to print the brochures and salesletters?
I’ve emailed you. The graphics are in PSD documents so they are better for getting professionally printed. On replacing the logo and info on the graphics, my first recommendation is you can use this free software at https://www.photopea.com or you can also try this software https://www.gimp.org/downloads
Or, we’ll do 3 designs for you FREE for Commercial package purchasers. Just email Hitmanprint@gmail.com and put “Graphic Design” in the subject line. Describe what you want to have done in that email.
For printing, see this info.
Now you can order self-service at https://hitmanadvertising.interfirm.com
I’ve emailed you a special coupon code to use to save on printing.
Getting a few calls that have been saying their corporate office is the one in charge. How do I go about this?
Perfect. Find out the contact info for the corporate office. Also, try to find out if the local office has any say whatsoever. Sometimes they tell you that just so you’ll leave them alone. The conversation would go like, “How can I help YOU locally to get the best cleaning? Who would I talk to?”