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When to Use EDDM vs Standard Mail?
This report is all about EDDM. But lately we’ve done a lot of mailing to homes and businesses through standard or bulk mail. Know the difference. When you use EDDM, you need to mail to the ENTIRE mail route.
See and pick the mail routes here https://eddm.usps.com/eddm Are you sending to a mail route with apartments or homes you want to leave out? If yes, use standard or bulk mail instead of EDDM. Are you mailing to commercial? If yes, use standard or bulk mail instead of EDDM. EDDM is cheaper per home than standard or bulk mail.
But if you want to NOT mail to some of the homes or apartments on the mail route, it’s best to use our mail house where they can pull a list for you. This way, you’ll only mail to homes with a certain value or household income. If you want, you could mail to specific demographics like pet owners or parents.
The cost for EDDM is currently 16.5 to 19.2 cents per home. The cost for bulk rate mail is around 29 cents per home, plus another 1 – 2 cents per home for the mailing list. Targeting your ideal client If your chosen mail route includes all the homes you want to target, use EDDM.
But if you’re chosen mail route includes apartments or homes NOT in your target market, use our mail house. This way, you’ll only mail to the homes you want to target. It’ll cost more per home, but it’s the best target. Yes, we have options for mailing both standard mail and EDDM postcards entirely for you. Inquire about the done for you mailing options.
EDDM is working better than ever before.
I get all kinds of questions about EDDM. Which, if you don’t know, EDDM is the BEST way to mail to the neighborhoods you want to target.
EDDM, known as Every Door Direct Mail, remains to be one of the BEST ways to reach high-end clients in select neighborhoods.
I get all kinds of questions about EDDM, so I updated this report to answer for you…
* Which postcards work best for a cleaning business?
* How much does EDDM cost?
* What size postcards can I send?
* How many can I send at a time?
* Can I see examples of good EDDM postcards?
Some of the information here has previously only been available to paid coaching clients, but I’m giving it to you here at no charge.
See the new report above to help you use EDDM profitably.
You’ll get a good walk-thru of how EDDM works for cleaners. I updated it to show you the latest way EDDM work and give you some ideas for marketing this fall.
The newly updated report helps you use EDDM effectively in your cleaning biz. It’s free and an instant download.
Download the 16-page EDDM guide above now.