1. There are many ways to pay for traffic to your site. In the last episode, we talked about FREE ways to get clients online. Right now, Facebook is my favorite because you can do an effective campaign for as little as $1 per day. Pump up Facebook.
2. Where does the ad lead prospects to? You can have your ad go to your Facebook page or your website. Or to a special tab that you create on your Facebook page.
- Ad going to facebook page is usually cheaper per click and get more “Likes” to help SEO.
- I recently ran a contest that had users go to Contest page and also website contest page.
3. Pay per click or impression? Depends on the ad.
4. How to create an ad? Go to Home. -> Ads Manager -> Create an Ad
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