2 Ways to Get these Gift Cards:
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Some of my competitors HATED that I gave these out.
Some blatantly COPIED my gift cards and started using them.
See one of the best marketing tools you can do less than $40.
Give them to realtors, floor retailers, interior designers, general contractors, plumbers, and property managers.
Send them in sales letters to select neighborhoods…Yes, been doing this before EDDM.
Send them to commercial prospects like doctors, lawyers, private schools, and other commercial accounts.
Using these can easily double your referrals from the best referral sources.
These gift promo cards are viewed to be MUCH more valuable than a coupon or even a FREE room of cleaning offer. They look like a real gift card and, for all practical purpose, we treat them as a real gift card. The only difference is we give some special exclusions on the back of the card to keep the offer from getting abused.
3 Ways to Use These Cards:
1. Pass them out to businesses who can refer you to their clients. We pass them out to flooring retailers, realtors, interior designers, plumbers, maid services, builders, property managers, and other places that can hand you NICE jobs. We pass them out at their office or we’ll send a few to them in the mail along with a letter that gives benefits of how we can help them.
2. Hand them out at networking events. Why give out plain old business cards when you can give out gift cards? Go to networking groups as the bearer of gifts!
3. Distribute them to high-end neighborhoods. We send these out in a letter that gives compelling benefits of our service. We also use these in doorknob hanger packets.
It’s one of the CHEAPEST tools to promote referrals and set yourself apart from the competition. I’m all about setting my company apart from my competitors.
We use them in different dollar amounts…$25, $50 and $100. The potential job that can be referred depends on the amount. For example, realtors normally get $50 or $100 gift cards. A property manager who rents small homes may get a $25 gift card.
These cards are printed up to look like actual gift cards. But they’re really a thick, glossy, larger business card. Upon looking at the card, they look like a gift card. But when you hold it in your hand it doesn’t feel quite like a thick, plastic card. It does the job at an economical price so we can afford to pass out thousands of them all over the city.