Get templates, training and marketing in my Ad Club.
Or get 1-on-1 consultation directly from John here.
Are you adding on hardwood refinishing services?
Or, are you already doing it but need more business?
Here’s a visual video marketing plan for you.
You’ll get ideas for:
🤑 Website marketing
🤑 Brochures
🤑 Email newsletters
🤑 Text marketing
🤑 SEO / Google Ads
🤑 Referrals from Realtors
P.S. Whether you’re adding hardwood as a secondary service or it’s your main business, this plan will help.
See the video now.
Creating a robust marketing plan for hardwood floor refinishing is essential for several compelling reasons. First and foremost, a well-crafted marketing plan helps you identify and target your ideal customer base. By understanding who your customers are, where they are located, and what their specific needs and preferences are, you can tailor your marketing efforts to reach them more effectively. This ensures that your advertising budget is spent wisely and delivers the best possible return on investment.
Additionally, a marketing plan allows you to differentiate your services from the competition. With numerous hardwood floor refinishing companies in the market, it’s crucial to highlight what makes your business unique. Whether it’s your superior craftsmanship, eco-friendly products, or exceptional customer service, a marketing plan helps you communicate these unique selling points clearly and consistently.
A strategic marketing plan also includes a mix of online and offline marketing tactics. From optimizing your website for search engines and leveraging social media platforms to creating eye-catching flyers and attending local home improvement expos, a diverse marketing strategy ensures that you reach potential customers through multiple channels.
Finally, a marketing plan provides a roadmap for achieving your business goals. It sets measurable objectives, timelines, and budgets, allowing you to track your progress and make necessary adjustments along the way. This proactive approach not only helps in attracting new clients but also in building long-term relationships with existing ones, ensuring sustained business growth.