Postcard marketing can be VERY profitable for a cleaning biz.
* Postcards are easy to mail
* You can reach your EXACT target prospect
* Flexible budget- spend as little as $100 or as much $10k
* Return on investment can be as high as 8-to-1 (or higher)
These days, the a common mistake is, “I’m cutting my postcard marketing and doing email marketing instead”. HUGE MISTAKE! Postcards are king of cleaning advertising. Regularly mailing postcards to clients and targeted neighborhoods is one of the smartest things you can do.
Mistake #1: Not understanding your different mailing options. First class is great for a small mailing of fewer than 200. Bulk mail is best for mailing to your current clients or a specific mailing list. Every Door Direct Mail (EDDM) is great to target entire neighborhoods with postcards over 6.5×9 inches even if you don’t have a mailing list.
Mistake #2: Spending too much money on printing. Printers charge a huge range of prices. If you’re paying more than $50 to have 1000 full color 4×6 inch postcards printed, you’re paying too much. Find a reliable, quality printer with good prices. This is one area where saving money equals more profit.
Get details about printing here.
Mistake #3: Sending out a postcard with NO offer or unique sales message. Why spend the time and money with postcards if the postcard isn’t designed to sell your cleaning services. Include an irresistible offer and set your company apart from the competition.
See how to make a postcard sell your service
Mistake #4: Mailing to new prospects only and neglecting your current clients. This is the biggest mistake. Your current clients are your gold mine. Don’t let them forget you. Mail newsletters or postcards to all your clients every one to two months. I promise your repeat client rate and referrals will explode.
Click here for tips on mailing to your clients
Mistake #5: Doing the postcard design, printing, and labeling yourself. You can waste time trying to do this yourself. But you can also waste money. Printing postcards on your own printer is expensive. If you have this done efficiently, you can actually save money over doing this yourself. In the Hitman Coaching Club, we do the graphic design for you, help you facilitate your mailing and even get you BIG discounts off printing. We can even get the postcards labeled for you and save you money on postage.
What kind of return are you currently experiencing with EDDM?
Thanks
Jim
I am looking to increase my business and Oriental rug cleaning and in the home cleaning what is the best postcard to send to all and new prospects?
I would like to have a copy of all selects so I can advertise my own community and see exactly what’s about available
thank you Jim
Hey Jim, we’re getting anywhere from 3 to 1 to 6 to 1 returns on EDDM.
And we do have EDDM postcards specifically for area rug cleaning.
You can get a copy and template of all the ads, EDDMs, postcards, etc in the coaching club. That’s the only way I show all of them. But you can see a few thumbnails in the free reports to get an idea.
See http://www.Hitmanadvertising.com/coaching
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Wow, incredible blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your site is excellent,
let alone the content!