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How to Be Different?
- Guarantees
- Specialty service expertise
- Testimonials from prominent clients
- Business relationships/associations
- Educating clients & yourself
- Killer offer
- Get REALLY good at one media
If you want to charge more for your cleaning…
If you want to stay in business…
You NEED to be different.
See this video on how you can make your company unique:
I should be able to call you in the middle of the night and ask, “How are you different from other cleaners in your city.”
And you should be able to QUICKLY tell me at least 3 noteworthy points on how you’re different.
Until later,
John Braun
Ad Hitman
P.S. Get the list of ways in which YOU can be different. This is one of the most important things to concentrate on before you start marketing.
Marketing 101 right here. Get this down pat!
