This is one of the MOST IMPORTANT things to get about marketing.
If you want to charge more and be sought after by your clients, you need a good USP.
What is a USP?
It’s a unique selling point or proposition.
How can you use a USP to get higher prices?
How can a USP give you faithful clients that will NEVER use another cleaner?
A statement that says you’re different in a way that benefits your client.
It does NOT have to be a slogan, but it can be.
It does NOT have to be something your competition isn’t doing.
It DOES have to be something your competition isn’t known very well for doing.
If they are known for it, you’re simply doing “me too” marketing, which is weak.
It DOES have to be backed up by marketing and company procedures.
It DOES have to be believable!
How is Your Cleaning Business Different?
A good USP will bring you faithful clients that will NEVER use another cleaner.
It’s basically a statement that says you’re different in a way that benefits your client.
It does NOT have to be a slogan, but it can be.
It does NOT have to be something your competition isn’t doing.
It DOES have to be something your competition isn’t known very well for doing.
It DOES have to be backed up by marketing and company procedures.
It DOES have to be believable!
Find out how to put your own USP into play to get higher job tickets and more faithful clients. This is the key to building a better brand.
Good USPs.
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