There are LOTS of things you can do to drum up water damage business:
- Start marketing to plumbers. Give them educational brochures and gift cards for free moisture inspections. Become their friend by regularly visiting their offices with candy or treats.
- Market to Realtors. They constantly get calls from clients who have water or mold problems. Give them the same educational materials and goodies.
- Market to carpet and flooring Retailers. Give them the same brochures, educational materials and goodies.
- Market to your current clients. Send them your newsletters and postcards with articles educating them about water damage.
- Market to high-end neighborhoods immediately after heavy rain or flooding. Have postcards ready to go immediately after a heavy rain event. You can send HUGE postcards through Every Door Direct Mail for 16 cents per piece. Canvas the neighborhoods that are likely to have been affected the most and who have the money to readily pay for your services.
If you do these five things routinely, you’ll build up a great water damage business. Just keep plugging away and all five of these.
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